# The Oxford Arms: Agent-Direct Score B (72.3%)

Site: https://oxfordarmscamden.co.uk
Report: https://directindex.org/r/oxfordarmscamden.co.uk
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
The Oxford Arms is mostly ready for agents.
An AI assistant can open the website of The Oxford Arms. What The Oxford Arms offers is in a PDF or an image, which assistants read poorly. It finds a way to book or order directly, through DesignMyNight.

## Direct links
- Book directly: https://bookings.designmynight.com/book?venue_id=60a23f38ccb4d756a541ee03&source=partner (through designmynight acting for the business)
- Menu: http://www.oxfordarmscamden.co.uk/wp-content/uploads/2022/04/new-menu-april-2022-.pdf
- Phone: +44 20 7267 4945

## What to fix first
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **Menu or price list is a PDF.** (+3 points) Most agents skip PDFs or read them badly. Publish it as HTML, keep the PDF as a download. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BarOrPub",
  "name": "The Oxford Arms",
  "url": "https://oxfordarmscamden.co.uk",
  "telephone": "+44 20 7267 4945",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Camden High Street 265",
    "postalCode": "NW1 7BU",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5405479,
    "longitude": -0.1443341
  },
  "openingHours": "Fr-Sa 12:00-02:00; Su-Th 12:00-01:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday",
        "Saturday"
      ],
      "opens": "12:00",
      "closes": "02:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday",
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday"
      ],
      "opens": "12:00",
      "closes": "01:00"
    }
  ],
  "acceptsReservations": "https://bookings.designmynight.com/book?venue_id=60a23f38ccb4d756a541ee03&amp;source=partner",
  "hasMenu": "http://www.oxfordarmscamden.co.uk/wp-content/uploads/2022/04/new-menu-april-2022-.pdf",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://bookings.designmynight.com/book?venue_id=60a23f38ccb4d756a541ee03&amp;source=partner",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# The Oxford Arms

> bar or pub in Camden High Street 265 NW1 7BU London, London cafes and bars. Phone +44 20 7267 4945.

## Book or order directly

- Book: https://bookings.designmynight.com/book?venue_id=60a23f38ccb4d756a541ee03&amp;source=partner (through designmynight acting for the business)
- Menu: http://www.oxfordarmscamden.co.uk/wp-content/uploads/2022/04/new-menu-april-2022-.pdf

## Opening hours

Fr-Sa 12:00-02:00; Su-Th 12:00-01:00

## About

- Website: https://oxfordarmscamden.co.uk
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (Organization).** but without address, phone or hours
- **Booking through designmynight on your own domain.** No marketplace commission, and the guest stays yours.

## Where it stands
801 of 2314 in London cafes and bars. Top 35% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 96% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 97% | yes |
| Structured data with address, phone and hours | 68% | no |
| Have an llms.txt | 12% | no |

Nearest places in the index: Café de Nata (D, 135 m, https://directindex.org/r/cafedenata.com); Lantana Café (B, 162 m, https://directindex.org/r/lantana.co.uk); Lockside Lounge (B, 169 m, https://directindex.org/r/camdenlockside.co.uk); The Hawley Arms (F, 173 m, https://directindex.org/r/thehawleyarms.co.uk); Half Hitch (D, 174 m, https://directindex.org/r/halfhitch.london); Cafe Loren (F, 185 m, https://directindex.org/r/cafeloren.co.uk); 3 Locks Brewing Company (C, 196 m, https://directindex.org/r/3locksbeer.com); Raven Records Alcohol Free Bar (D, 234 m, https://directindex.org/r/ravenrecordshop.com); Haven Youth Cafe (C, 248 m, https://directindex.org/r/castlehaven.org.uk); The Black Heart (C, 249 m, https://directindex.org/r/ourblackheart.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 58% (29% A or B, 36926 sites); Sites using DesignMyNight 67% (34% A or B, 44 sites); This site 72.3%.

See what an AI agent reads on this site: https://directindex.org/r/oxfordarmscamden.co.uk/agent-view

Read by AI agents 2 times this month.

## Businesses like The Oxford Arms in London cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London cafes and bars | 2314 | 52% | 37% | 72.3% |
| Sites built with WordPress in London cafes and bars | 692 | 65% | 46% | 72.3% |
| Sites using DesignMyNight in London cafes and bars | 31 | 65% | 23% | 72.3% |
| Sites built with WordPress and using DesignMyNight in London cafes and bars | 21 | 67% | 24% | 72.3% |

The best of the sites built with WordPress and using DesignMyNight in London cafes and bars: The Oyster Shed (A 95.4%, https://directindex.org/r/oystershed.co.uk); Halfway House (A 92.3%, https://directindex.org/r/thehalfway.com); The Leather Bottle (A 87.7%, https://directindex.org/r/leatherbottlepub.co.uk); The Flying Horse (B 78.5%, https://directindex.org/r/flyinghorsepub.co.uk); The Woodman (C 67.7%, https://directindex.org/r/the-woodman.com).

With the two fixes above (Structured data is incomplete; Menu or price list is a PDF) the score would be about 87.7%: 211th of 2,314 in London cafes and bars, up from 801st.

## The direct record
What agents get for The Oxford Arms, as JSON: https://directindex.org/api/direct/oxfordarmscamden.co.uk
- Book: https://bookings.designmynight.com/book?venue_id=60a23f38ccb4d756a541ee03&amp;source=partner (vendor on own site: DesignMyNight; found by the scan of 2026-10-14, not yet tested)
- Order: none on record
- Menu: http://www.oxfordarmscamden.co.uk/wp-content/uploads/2022/04/new-menu-april-2022-.pdf (pdf; from the scan)
- Hours: Fr-Sa 12:00-02:00; Su-Th 12:00-01:00 (open now) (from OpenStreetMap)
- Phone: +44 20 7267 4945
- Stable links that count: https://directindex.org/go/oxfordarmscamden.co.uk/book, https://directindex.org/go/oxfordarmscamden.co.uk/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured
- Vendor terms for agents, DesignMyNight: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 12 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/oxfordarmscamden.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/oxfordarmscamden.co.uk/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/oxfordarmscamden.co.uk/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=oxfordarmscamden.co.uk&force=1