# Otto: Agent-Direct Score B (73.8%)

Site: http://ottopizza.uk/
Report: https://directindex.org/r/ottopizza.uk
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Otto is mostly ready for agents.
An AI assistant can open Otto's website. It can read what Otto offers. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://ottopizza.uk/book-jq (on the business's own site)
- Order directly: https://ottojq.square.site/ (through square acting for the business)
- Menu: https://ottopizza.uk/menu/
- Phone: 01212333370
- Hours, from OpenStreetMap · Overture Maps: Mon closed; Tue–Thu 17:00–21:00; Fri 17:00–21:30; Sat 12:00–21:30; Sun 12:00–17:30
- Its menu mentions: vegan options, vegetarian dishes

## Nearby, also direct
Places near Otto that take a booking or an order on their own website, with no marketplace in between.
- Trentina (50 m): https://directindex.org/r/dishcult.com
- Folium (80 m): https://directindex.org/r/restaurantfolium.com
- Lasan (140 m): https://directindex.org/r/lasan.co.uk
- Decorumbirmingham (160 m): https://directindex.org/r/decorumbirmingham.co.uk
- Carrot House (180 m): https://directindex.org/r/northfieldchinese.co.uk

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Otto",
  "url": "http://ottopizza.uk/",
  "telephone": "01212333370",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 52.4863737,
    "longitude": -1.9077328
  },
  "openingHours": "Tu-Th 17:00-21:00; Fr 17:00-21:30; Sa 12:00-21:30; Su 12:00-17:30",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday"
      ],
      "opens": "17:00",
      "closes": "21:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday"
      ],
      "opens": "17:00",
      "closes": "21:30"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "12:00",
      "closes": "21:30"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "12:00",
      "closes": "17:30"
    }
  ],
  "acceptsReservations": "https://ottopizza.uk/book-jq",
  "hasMenu": "https://ottopizza.uk/menu/",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://ottopizza.uk/book-jq",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://ottojq.square.site/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Otto

> restaurant in Birmingham. Phone 01212333370.

## Book or order directly

- Book: https://ottopizza.uk/book-jq (on the business's own site)
- Order: https://ottojq.square.site/ (through square acting for the business)
- Menu: https://ottopizza.uk/menu/

## Opening hours

Tu-Th 17:00-21:00; Fr 17:00-21:30; Sa 12:00-21:30; Su 12:00-17:30

## About

- Website: http://ottopizza.uk/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Booking on your own site.** Agents can book without going through a marketplace.
- **Ordering through square on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
248 of 952 in Birmingham. Top 26% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 82% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 93% | yes |
| Structured data with address, phone and hours | 61% | no |
| Have an llms.txt | 41% | no |

Nearest places in the index: Trentina (B, 48 m, https://directindex.org/r/dishcult.com); Folium (C, 77 m, https://directindex.org/r/restaurantfolium.com); Lasan (A, 138 m, https://directindex.org/r/lasan.co.uk); Decorumbirmingham (A, 159 m, https://directindex.org/r/decorumbirmingham.co.uk); Carrot House (B, 176 m, https://directindex.org/r/northfieldchinese.co.uk); Malmaison Birmingham (C, 181 m, https://directindex.org/r/saintpaulshouse.com); Pasta di Piazza (B, 186 m, https://directindex.org/r/pastadipiazza.com); Deepalis (F, 198 m, https://directindex.org/r/deepalisrestaurant.co.uk); Devon House (C, 201 m, https://directindex.org/r/devonhouse.co.uk); The Goat King UK (B, 214 m, https://directindex.org/r/thegoatking.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask: "Best pizza delivered to where I'm staying, right now." (Gemini)


Compared with its peers: Sites built with WordPress 55% (24% A or B, 224455 sites); Sites using Square 65% (41% A or B, 5073 sites); This site 73.8%.

See what an AI agent reads on this site: https://directindex.org/r/ottopizza.uk/agent-view

## Named by Gemini for "Best pizza delivered to where I'm staying, right now" in Birmingham, October 2026
- "Best pizza delivered to where I'm staying, right now." (2026-10-21): Gemini with a link to this site. https://directindex.org/city/birmingham/recommended/pizza-delivery
Named by 1 of 2 assistants asked. Badge: https://directindex.org/badge/named/ottopizza.uk.svg

## Businesses like Otto in Birmingham

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Birmingham | 952 | 54% | 35% | 73.8% |
| Sites built with WordPress in Birmingham | 243 | 68% | 50% | 73.8% |
| Sites using Square in Birmingham | 3 | 54% | 33% | 73.8% |
| Sites built with WordPress and using Square in Birmingham | 2 | 70% | 50% | 73.8% |

The best of the sites built with WordPress in Birmingham: Decorumbirmingham (A 100%, https://directindex.org/r/decorumbirmingham.co.uk); Hallal food in Birmingham tiffin walay (A 100%, https://directindex.org/r/tiffinwalay.com); Pizza Takeaway Acocks Green (A 100%, https://directindex.org/r/pastadipiazzaworcester.co.uk); Fogo de Chão (A 96.3%, https://directindex.org/r/fogodechao.uk); Gusto (A 96.3%, https://directindex.org/r/gustorestaurants.com).

With the fix above (No structured data for the business), the score would be about 95.4%. That would be 18th of 952 in Birmingham, up from 248th.

## The direct record
What agents get for Otto, as JSON: https://directindex.org/api/direct/ottopizza.uk
- Book: https://ottopizza.uk/book-jq (own site; found by the scan of 2026-10-21, not yet tested)
- Order: https://ottojq.square.site/ (vendor on own site: Square; found by the scan of 2026-10-21, not yet tested)
- Menu: https://ottopizza.uk/menu/ (html_page; from the scan)
- Hours: Tu-Th 17:00-21:00; Fr 17:00-21:30; Sa 12:00-21:30; Su 12:00-17:30 (closed now) (from OpenStreetMap)
- Phone: 01212333370
- Stable links that count: https://directindex.org/go/ottopizza.uk/book, https://directindex.org/go/ottopizza.uk/order, https://directindex.org/go/ottopizza.uk/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square): yes

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/ottopizza.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/ottopizza.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/ottopizza.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=ottopizza.uk&force=1