# Neckermann: Agent-Direct Score F (38.5%)

Site: http://neckermann.de
Report: https://directindex.org/r/otto.de
Scanned: 2026-10-17 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Neckermann is largely invisible to agents.
An AI assistant can open the website of Neckermann. It finds no menu or price list, so it answers from other sites. It finds no link to book or order online.

## Direct links
- Phone: +493045798110

## What to fix first

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Berlin, 26% of comparable sites declare one.

- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No ticket link on the website.** (+15 points) Agents find no link to follow on the site. If you take bookings or orders through a platform, link to it from the site so an agent can find it. Add a ticket or booking page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Neckermann",
  "url": "http://neckermann.de",
  "telephone": "+493045798110",
  "address": "Nonnendammallee 80, 13629, Berlin",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 52.536481,
    "longitude": 13.265468
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.

## Where it stands
1030 of 1690 in Berlin tours, attractions and museums. Top 61% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 99% | no |
| Publish the menu or price list as HTML | 20% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 88% | yes |
| Structured data with address, phone and hours | 9% | no |
| Have an llms.txt | 22% | yes |

Nearest places in the index: Infostation Berlin :: Siemensstadt . Charlottenburg . Mitte (B, 478 m, https://directindex.org/r/mannmithuttouren.de); Jt Touristik (D, 1625 m, https://directindex.org/r/jt.de); Technische Museum (D, 1678 m, https://directindex.org/r/serve-u.de); Grenzenlos Reisen Gmbh (C, 1827 m, https://directindex.org/r/nicsell.com); Reiseland Scarlett (C, 1840 m, https://directindex.org/r/meinreisebuero24.com); Thomas Tekath Rikschafahrten (D, 1854 m, https://directindex.org/r/thomas-tekath.de); Wasserturm Charlottenburg (D, 1886 m, https://directindex.org/r/wasserturm.berlin); Omnibus Reisedienst "der Tempelhofer" Kg August Ach Gmbh & Co. (D, 2020 m, https://directindex.org/r/tempelhofer.de); Hansen Reisen (D, 2179 m, https://directindex.org/r/hansen-freunde.de); Mausoleum Charlottenburg (C, 2240 m, https://directindex.org/r/spsg.de).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.


See what an AI agent reads on this site: https://directindex.org/r/otto.de/agent-view

## Businesses like Neckermann in Berlin tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Berlin tours, attractions and museums | 1690 | 43% | 10% | 38.5% |

The best of the businesses of the same kind in Berlin tours, attractions and museums: Die Liebeskümmerer UG (A 95.4%, https://directindex.org/r/die-liebeskuemmerer.de); Mauertour.de By Berlin On Bike (A 95.4%, https://directindex.org/r/berlinonbike.de); Bedürftig Umzüge GmbH (A 90.8%, https://directindex.org/r/beduerftig.de); FLAGSHIP.BERLIN GmbH (A 90.8%, https://directindex.org/r/flagship.berlin); DIALOG-Sprachreisen International (A 86.2%, https://directindex.org/r/dialog.de).

With the three fixes above (No structured data for the business; No ticket link on the website; No tickets and prices found) the score would be about 95.4%: first of 1,690 in Berlin tours, attractions and museums.

## The direct record
What agents get for Neckermann, as JSON: https://directindex.org/api/direct/otto.de
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +493045798110

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 0 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/otto.de
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/otto.de/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/otto.de/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=otto.de&force=1