# Dr Alfred Phillips - Hip and Knee Orthopaedic Surgeon: Agent-Direct Score D (49.2%)

Site: http://www.ossm.com.au/
Report: https://directindex.org/r/ossm.com.au
Scanned: 2026-11-13 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Dr Alfred Phillips - Hip and Knee Orthopaedic Surgeon is hard for agents to use.
An AI assistant can open Dr Alfred Phillips - Hip and Knee Orthopaedic Surgeon's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.

## Direct links
- Phone: +61755279251
- Address: OSSM 8/10 Carrara St, Gold Coast 4217

## Nearby, also direct
Places near Dr Alfred Phillips - Hip and Knee Orthopaedic Surgeon that take a booking or an order on their own website, with no marketplace in between.
- Define Dental (30 m): https://directindex.org/r/definedental.com.au
- Advanced Vestibular Clinics (40 m): https://directindex.org/r/avcphysio.com.au
- Neurosensory Benowa (40 m): https://directindex.org/r/nsu.com.au
- Otobionic  - Advanced Hearing with Bionic Implants (60 m): https://directindex.org/r/otobionic.au
- Freeman Michael Dr (60 m): https://directindex.org/r/skincentre.com.au

## What to fix first
- **No online booking link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost?' from directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+5 points) Missing: telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No working HTTPS.** (+3 points) The page is only served over plain http. Browsers and agents rank it lower or refuse it.
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Dr Alfred Phillips - Hip and Knee Orthopaedic Surgeon",
  "url": "http://www.ossm.com.au/",
  "telephone": "+61755279251",
  "address": "OSSM 8/10 Carrara St, Gold Coast 4217",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -28.00928272,
    "longitude": 153.39396406
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Dr Alfred Phillips - Hip and Knee Orthopaedic Surgeon

> local business in OSSM 8/10 Carrara St, Gold Coast 4217, Gold Coast dentists, clinics and vets. Phone +61755279251.

## About

- Website: http://www.ossm.com.au/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (LocalBusiness).** address

## Where it stands
426 of 603 in Gold Coast dentists, clinics and vets. Top 71% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | no |
| Publish the menu or price list as HTML | 79% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | yes |
| Structured data with address, phone and hours | 50% | no |
| Have an llms.txt | 39% | no |

Nearest places in the index: Define Dental (B, 31 m, https://directindex.org/r/definedental.com.au); Advanced Vestibular Clinics (B, 41 m, https://directindex.org/r/avcphysio.com.au); Neurosensory Benowa (A, 41 m, https://directindex.org/r/nsu.com.au); Gold Coast Sports Medicine (F, 42 m, https://directindex.org/r/goldcoastsportsmedicine.com.au); Oral Art Dental Ceramics (D, 46 m, https://directindex.org/r/oralart.com.au); Otobionic  - Advanced Hearing with Bionic Implants (C, 55 m, https://directindex.org/r/otobionic.au); Gold Coast Oral Maxillofacial & Implant Surgery (F, 57 m, https://directindex.org/r/goldcoastoms.com.au); Freeman Michael Dr (A, 58 m, https://directindex.org/r/skincentre.com.au); Dr Brent McMonagle (B, 61 m, https://directindex.org/r/drbrentmcmonagle.com.au); ENT Clinics - Pindara (F, 64 m, https://directindex.org/r/ent-clinics.com.au).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Gold Coast dentists, clinics and vets and named 61 places. Dr Alfred Phillips - Hip and Knee Orthopaedic Surgeon wasn't one of them. See who was named: https://directindex.org/city/gold-coast-clinics/recommended


Compared with its peers: Sites built with Squarespace 61% (42% A or B, 39056 sites); This site 49.2%.

See what an AI agent reads on this site: https://directindex.org/r/ossm.com.au/agent-view

## Businesses like Dr Alfred Phillips - Hip and Knee Orthopaedic Surgeon in Gold Coast dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Gold Coast dentists, clinics and vets | 603 | 59% | 38% | 49.2% |
| Sites built with Squarespace in Gold Coast dentists, clinics and vets | 29 | 71% | 55% | 49.2% |

The best of the sites built with Squarespace in Gold Coast dentists, clinics and vets: Ace Dental Studio (A 93.8%, https://directindex.org/r/acedentalstudio.com.au); Early Years Physiotherapy (A 85%, https://directindex.org/r/earlyyearsphysio.com.au); Dr Brent McMonagle (B 83.1%, https://directindex.org/r/drbrentmcmonagle.com.au); Dr Sue Raju (B 83.1%, https://directindex.org/r/drsueraju.com.au); Gold Coast Breast & Endocrine Surgery (B 83.1%, https://directindex.org/r/breastendocrinesurgery.com.au).

With the three fixes above (No online booking link on the website; No list of services and prices found; Structured data is incomplete), the score would be about 90.8%. That would be 14th of 603 in Gold Coast dentists, clinics and vets, up from 426th.

## The direct record
What agents get for Dr Alfred Phillips - Hip and Knee Orthopaedic Surgeon, as JSON: https://directindex.org/api/direct/ossm.com.au
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +61755279251

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 22 | 25 |
| Readable | 10 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/ossm.com.au
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/ossm.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/ossm.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=ossm.com.au&force=1
