# Ortloff Kosmetik: Agent-Direct Score D (45.7%) Site: http://www.ortloff-kosmetik.de Report: https://directindex.org/r/ortloff-kosmetik.de Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Ortloff Kosmetik is hard for agents to use. Some AI assistants are turned away by Ortloff Kosmetik's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online. ## Direct links - Phone: 0491 636341017 - Address: Rüttenscheider Platz 3, 45130, Essen ## Nearby, also direct Places near Ortloff Kosmetik that take a booking or an order on their own website, with no marketplace in between. - Ruhe und Zeit - Massagepraxis (130 m): https://directindex.org/r/ruheundzeit.com ## What to fix first - **No online booking link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant - **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **The server turns AI crawlers away at the door.** (+3.3 points) Requests as PerplexityBot (http_503) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## What the site tells visitors (Measured, not scored) - **The footer says © 2023.** Visitors and assistants may read that year as the last time anyone looked after the site. In Essen, 73% of comparable sites that show a year say 2025 or later. - **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Essen, 4.3% of comparable sites declare one. ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Ortloff Kosmetik > person in Rüttenscheider Platz 3, 45130, Essen, Essen hairdressers and beauty salons. Phone 0491 636341017. ## About - Website: http://www.ortloff-kosmetik.de - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. - **Structured data found (Person).** no address, phone or hours in it ## Where it stands 187 of 495 in Essen hairdressers and beauty salons. Top 38% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 82% | no | | Publish the menu or price list as HTML | 27% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 84% | no | | Structured data with address, phone and hours | 10% | no | | Have an llms.txt | 22% | no | Nearest places in the index: Claudia Knüfer Ayurveda & Wellness (F, 0 m, https://directindex.org/r/claudia-knuefer.de); Katja Hirschmann (D, 27 m, https://directindex.org/r/hirschmann-hairstyling.de); Pilatesmoves - Inh. Noreen Förster (F, 68 m, https://directindex.org/r/pilates-moves.com); L. A. Beauty (D, 78 m, https://directindex.org/r/beauty-la.de); Irona Hummernbrum (D, 98 m, https://directindex.org/r/irona-hummernbrum.de); Guido Bösherz (F, 99 m, https://directindex.org/r/blogspot.com); Sonja Engelhard (F, 102 m, https://directindex.org/r/sonjaengelhard.com); Hairz Akkaya & Zazzi (F, 114 m, https://directindex.org/r/hairz.de); Langenhagen Professionalpartners Gmbh (F, 121 m, https://directindex.org/r/langenhagen-pp.de); Ruhe und Zeit - Massagepraxis (D, 126 m, https://directindex.org/r/ruheundzeit.com). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. Compared with its peers: Sites built with WordPress 58% (29% A or B, 108921 sites); This site 45.7%. See what an AI agent reads on this site: https://directindex.org/r/ortloff-kosmetik.de/agent-view ## Businesses like Ortloff Kosmetik in Essen hairdressers and beauty salons | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Essen hairdressers and beauty salons | 495 | 42% | 7% | 45.7% | | Sites built with WordPress in Essen hairdressers and beauty salons | 165 | 52% | 16% | 45.7% | The best of the sites built with WordPress in Essen hairdressers and beauty salons: MyWellness Essen Rüttenscheid (A 92.3%, https://directindex.org/r/mywellness.de); RMG Kosmetik (A 88.8%, https://directindex.org/r/rmg-kosmetik.de); Die Hautästheten (A 86.2%, https://directindex.org/r/die-hautaestheten.de); Die Hautästheten (A 86.2%, https://directindex.org/r/die-hautaestheten.de); Merkur-Apotheke (B 84.6%, https://directindex.org/r/merkur-apo-essen.com). With the three fixes above (No online booking link on the website; Structured data is incomplete; No price list of services found), the score would be about 90.3%. That would be 2nd of 495 in Essen hairdressers and beauty salons, up from 187th. ## The direct record What agents get for Ortloff Kosmetik, as JSON: https://directindex.org/api/direct/ortloff-kosmetik.de - Book: none on record - Order: none on record - Menu: none on record - Hours: none on record - Phone: 0491 636341017 ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 21.7 | 25 | | Readable | 8 | 25 | | Actionable | 0 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/ortloff-kosmetik.de - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: yes Keep watching this business (https://directindex.org/r/ortloff-kosmetik.de/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/ortloff-kosmetik.de/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=ortloff-kosmetik.de&force=1