# Mercado Municipal de São Paulo: Agent-Direct Score D (40.5%)

Site: https://oportaldomercadao.com.br/
Report: https://directindex.org/r/oportaldomercadao.com.br
Scanned: 2026-10-14 (provisional: the action test and the assistant citation check pending)
Mercado Municipal de São Paulo is hard for agents to use.

## Direct links
- Phone: +55 11 3228 0339

## What to fix first, by points
- **No booking or ordering path at all.** (+15 points) Agents have nothing to act on. Add a booking or ordering page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer' from marketplaces instead. Add a menu or price list page and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+6.7 points) Live fetches as GPTBot (http_403), ClaudeBot (http_403) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: what to paste

Structured data, one block in the page head:

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "TouristAttraction",
  "name": "Mercado Municipal de São Paulo",
  "url": "https://oportaldomercadao.com.br/",
  "telephone": "+55 11 3228 0339",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Rua da Cantareira 306",
    "postalCode": "01024-900",
    "addressLocality": "São Paulo"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -23.5417397,
    "longitude": -46.6294216
  },
  "openingHours": "Mo-Sa 05:00-16:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday"
      ],
      "opens": "05:00",
      "closes": "16:00"
    }
  ]
}
</script>
```

llms.txt draft:

```
# Mercado Municipal de São Paulo

> tourist attraction in Rua da Cantareira 306 01024-900 São Paulo, São Paulo tours, attractions and museums. Phone +55 11 3228 0339.

## Opening hours

Mo-Sa 05:00-16:00

## About

- Website: https://oportaldomercadao.com.br/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There is no robots.txt, which allows everything.
- **Structured data present (Person).** but without address, phone or hours

## Where it stands
Rank 28 of 74 in São Paulo tours, attractions and museums (top 38%).

| What the top tenth does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 50% | no |
| Publish the menu or price list as HTML | 40% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 90% | no |
| Structured data with address, phone and hours | 10% | no |
| Have an llms.txt | 20% | no |

Nearest places in the index: Catavento Cultural e Educacional (F, 313 m, https://directindex.org/r/cataventocultural.org.br); Farol Santander São Paulo (F, 664 m, https://directindex.org/r/farolsantander.com.br); MUB3 - Museu da Bolsa do Brasil (F, 736 m, https://directindex.org/r/mub3.org.br); Pateo do Collegio (C, 765 m, https://directindex.org/r/pateodocollegio.com.br); Museu da Língua Portuguesa (F, 946 m, https://directindex.org/r/museudalinguaportuguesa.org.br); Shopping Light (D, 1091 m, https://directindex.org/r/shoppinglight.com.br); Mosteiro Nossa Senhora da Imaculada Conceição da Luz (C, 1254 m, https://directindex.org/r/mosteirodaluz.org.br); Sala São Paulo (F, 1350 m, https://directindex.org/r/salasaopaulo.art.br); Edifício Itália (D, 1503 m, https://directindex.org/r/edificioitalia.com.br); Capela dos Aflitos (D, 1687 m, https://directindex.org/r/arquisp.org.br).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked and claimed businesses in each city index.

Read by AI agents 2 times this month.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| reachable | 18.3 | 25 |
| readable | 8 | 25 |
| actionable | 0 | 15 (action_test pending) |
| cited | 0 | 0 (probes pending) |

## Agent readiness (Cloudflare criteria)
Level 0 of 5: Not Ready. Cloudflare's report: https://isitagentready.com/oportaldomercadao.com.br
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Methodology: https://directindex.org/methodology · Rescan: https://directindex.org/scan?url=oportaldomercadao.com.br&force=1