# Open Air Tours: Agent-Direct Score D (54.3%)

Site: https://www.openairtours.ch/
Report: https://directindex.org/r/openairtours.ch
Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Open Air Tours is hard for agents to use.
Some AI assistants are turned away by Open Air Tours's website. What Open Air Tours offers is on another site. It finds a way to book or order directly on the site.

## Direct links
- Order directly: https://www.openairtours.ch/membercard/ (on the business's own site)
- Phone: +41445150598
- Address: Kemptpark 3, 8310, Lindau

## Nearby, also direct
Places near Open Air Tours that take a booking or an order on their own website, with no marketplace in between.
- ESL – Sprachaufenthalte | Zürich (100 m): https://directindex.org/r/esl.ch
- Travac Business Travel AG (130 m): https://directindex.org/r/lcc-travac.com
- WOW Museum (140 m): https://directindex.org/r/wow-museum.ch
- Foxtrail (150 m): https://directindex.org/r/foxtrail.ch
- l'tur (200 m): https://directindex.org/r/ltur.com

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **The server turns AI crawlers away at the door.** (+6.7 points) Requests as GPTBot (http_403), ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Tickets and prices is on another site.** (+5 points) The link goes to cartech.ch, so that site gets the credit and the visits. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Open Air Tours",
  "url": "https://www.openairtours.ch/",
  "telephone": "+41445150598",
  "address": "Kemptpark 3, 8310, Lindau",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 47.376133,
    "longitude": 8.539538
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.openairtours.ch/membercard/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Open Air Tours

> local business in Kemptpark 3, 8310, Lindau, Zurich tours, attractions and museums. Phone +41445150598.

## Book or order directly

- Order: https://www.openairtours.ch/membercard/ (on the business's own site)
- Menu: https://www.cartech.ch/

## About

- Website: https://www.openairtours.ch/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
73 of 185 in Zurich tours, attractions and museums. Top 39% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 95% | yes |
| Publish the menu or price list as HTML | 0% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | no |
| Structured data with address, phone and hours | 16% | no |
| Have an llms.txt | 26% | no |

Nearest places in the index: ESL – Sprachaufenthalte | Zürich (B, 102 m, https://directindex.org/r/esl.ch); Travac Business Travel AG (C, 128 m, https://directindex.org/r/lcc-travac.com); WOW Museum (C, 137 m, https://directindex.org/r/wow-museum.ch); Foxtrail (B, 146 m, https://directindex.org/r/foxtrail.ch); l'tur (B, 201 m, https://directindex.org/r/ltur.com); Urania Observatoire Zürich (B, 203 m, https://directindex.org/r/urania-sternwarte.ch); SBB Reisebüro (B, 216 m, https://directindex.org/r/sbb.ch); Galvano Group (C, 224 m, https://directindex.org/r/galvanogroup.com); Zürich Tourism (D, 233 m, https://directindex.org/r/zuerich.com); VBZ Rennweg (C, 312 m, https://directindex.org/r/zvv.ch).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Jimdo 34% (0% A or B, 3763 sites); This site 54.3%.

See what an AI agent reads on this site: https://directindex.org/r/openairtours.ch/agent-view

## Businesses like Open Air Tours in Zurich tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Zurich tours, attractions and museums | 185 | 48% | 12% | 54.3% |
| Sites built with Jimdo in Zurich tours, attractions and museums | 1 | 54% | 0% | 54.3% |

The best of the businesses of the same kind in Zurich tours, attractions and museums: GamePlaza - Video Game Museum (B 84.6%, https://directindex.org/r/gameplaza.ch); Travel Worldwide AG (B 84.6%, https://directindex.org/r/travelworldwide.ch); Urania Observatoire Zürich (B 84.6%, https://directindex.org/r/urania-sternwarte.ch); Bischofberger Inforeisen (B 80%, https://directindex.org/r/bischofberger-reisen.ch); Cosa Travel (B 80%, https://directindex.org/r/cosatravel.ch).

With the three fixes above (No structured data for the business; The server turns AI crawlers away at the door; Tickets and prices is on another site), the score would be about 95.4%, which would be first of 185 in Zurich tours, attractions and museums.

## The direct record
What agents get for Open Air Tours, as JSON: https://directindex.org/api/direct/openairtours.ch
- Book: none on record
- Order: https://www.openairtours.ch/membercard/ (own site; found by the scan of 2026-10-20, not yet tested)
- Menu: https://www.cartech.ch/ (external; from the scan)
- Hours: none on record
- Phone: +41445150598
- Stable links that count: https://directindex.org/go/openairtours.ch/order, https://directindex.org/go/openairtours.ch/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: booking page /membercard/: ordering link (other).

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 18.3 | 25 |
| Readable | 2 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/openairtours.ch
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/openairtours.ch/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/openairtours.ch/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=openairtours.ch&force=1
