# Old Town Barbershop: Agent-Direct Score B (71.3%)

Site: https://oldtownbarbershopchicago.com
Report: https://directindex.org/r/oldtownbarbershopchicago.com
Scanned: 2026-10-14 (Provisional: the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Old Town Barbershop is mostly ready for agents.
An AI assistant can open the website of Old Town Barbershop. It finds no menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://oldtownbarbershopchicago.com/locations/ (on the business's own site)
- Order directly: https://book.squareup.com/appointments/0720ab6c-0aaf-41c2-b344-1e933d666c83/location/9GC7MJ717WBJY/services (through square acting for the business)
- Phone: +1-312-573-3809

## What to fix first
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost' from marketplaces and directories instead. Add a page with services and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+5 points) Missing: address, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Old Town Barbershop",
  "url": "https://oldtownbarbershopchicago.com",
  "telephone": "+1-312-573-3809",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "North Wells Street 1339"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 41.906926,
    "longitude": -87.6343454
  },
  "openingHours": "Mo-Th 09:00-20:00; Fr 09:00-18:00; Sa 09:00-16:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday"
      ],
      "opens": "09:00",
      "closes": "20:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday"
      ],
      "opens": "09:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "09:00",
      "closes": "16:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://oldtownbarbershopchicago.com/locations/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://book.squareup.com/appointments/0720ab6c-0aaf-41c2-b344-1e933d666c83/location/9GC7MJ717WBJY/services",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Old Town Barbershop

> hair salon in North Wells Street 1339, Chicago hairdressers and beauty salons. Phone +1-312-573-3809.

## Book or order directly

- Book: https://oldtownbarbershopchicago.com/locations/ (on the business's own site)
- Order: https://book.squareup.com/appointments/0720ab6c-0aaf-41c2-b344-1e933d666c83/location/9GC7MJ717WBJY/services (through square acting for the business)

## Opening hours

Mo-Th 09:00-20:00; Fr 09:00-18:00; Sa 09:00-16:00

## About

- Website: https://oldtownbarbershopchicago.com
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (Organization).** phone
- **Appointments on your own site.** Agents can book an appointment without a marketplace in the loop.
- **Ordering through square on your own domain.** No marketplace commission, and the guest stays yours.

## Where it stands
24 of 157 in Chicago hairdressers and beauty salons. Top 15% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 25% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 100% | yes |
| Structured data with address, phone and hours | 13% | no |
| Have an llms.txt | 31% | no |

Nearest places in the index: Glamour Girl Airbrush Tan (C, 1032 m, https://directindex.org/r/glamourgirltan.com); Merchant & Rhoades (D, 1130 m, https://directindex.org/r/merchantandrhoades.com); The Lash Lounge (C, 1142 m, https://directindex.org/r/thelashlounge.com); Levant Barber Shop (C, 1171 m, https://directindex.org/r/levantbarbershop.com); Top Shop Chicago (D, 1210 m, https://directindex.org/r/ajtopshop.com); GOAT Wellness (C, 1234 m, https://directindex.org/r/goatchicago.com); Goodman's Barber Lounge (D, 1279 m, https://directindex.org/r/goodmansbarberlounge.com); Coil and Bloom at Image Studios (B, 1279 m, https://directindex.org/r/coilandbloom.com); Image Studios (C, 1282 m, https://directindex.org/r/imagestudios.co); Madison Reed (C, 1318 m, https://directindex.org/r/madison-reed.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 58% (29% A or B, 36926 sites); Sites using Square 69% (47% A or B, 793 sites); This site 71.3%.

See what an AI agent reads on this site: https://directindex.org/r/oldtownbarbershopchicago.com/agent-view

## Businesses like Old Town Barbershop in Chicago hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Chicago hairdressers and beauty salons | 157 | 47% | 18% | 71.3% |
| Sites built with WordPress in Chicago hairdressers and beauty salons | 29 | 64% | 31% | 71.3% |
| Sites using Square in Chicago hairdressers and beauty salons | 11 | 62% | 36% | 71.3% |
| Sites built with WordPress and using Square in Chicago hairdressers and beauty salons | 3 | 70% | 67% | 71.3% |

The best of the sites using Square in Chicago hairdressers and beauty salons: Antonia's Beauty Salon (B 78.8%, https://directindex.org/r/antoniasbeautysalon.com); Glo Nail Salon & MedSpa (B 76.3%, https://directindex.org/r/gcglo.com); Doll Revolution (B 75%, https://directindex.org/r/iamdollrevolution.com); Uprooted Beauty Lounge (C 63.8%, https://directindex.org/r/uprootedchicago.com); Refilleri (C 61.3%, https://directindex.org/r/refilleri.com).

With the two fixes above (No price list of services found; Structured data is incomplete) the score would be about 86.3%: 2nd of 157 in Chicago hairdressers and beauty salons, up from 24th.

## The direct record
What agents get for Old Town Barbershop, as JSON: https://directindex.org/api/direct/oldtownbarbershopchicago.com
- Book: https://oldtownbarbershopchicago.com/locations/ (own site; could not verify: partial (2026-10-14))
- Order: https://book.squareup.com/appointments/0720ab6c-0aaf-41c2-b344-1e933d666c83/location/9GC7MJ717WBJY/services (vendor on own site: Square; found by the scan of 2026-10-14, not yet tested)
- Menu: none on record
- Hours: Mo-Th 09:00-20:00; Fr 09:00-18:00; Sa 09:00-16:00 (open now) (from OpenStreetMap)
- Phone: +1-312-573-3809
- Stable links that count: https://directindex.org/go/oldtownbarbershopchicago.com/book, https://directindex.org/go/oldtownbarbershopchicago.com/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 10 | 25 |
| Actionable | 22 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/oldtownbarbershopchicago.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/oldtownbarbershopchicago.com/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/oldtownbarbershopchicago.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=oldtownbarbershopchicago.com&force=1