# Russo's New York Pizzeria: Agent-Direct Score D (52.3%)

Site: http://nypizzeria.com
Report: https://directindex.org/r/nypizzeria.com
Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Russo's New York Pizzeria is hard for agents to use.
AI assistants can't open Russo's New York Pizzeria's website, so they go by what other sites say about it.

## Direct links
- Order directly: https://www.nypizzeria.com/locations (on the business's own site)
- Menu: https://www.nypizzeria.com/menu
- Phone: 04 385 6549

## What to fix first

- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (http_403). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **The phone number on the site doesn't match the open map data.** The site shows (832) 477-7597, but OpenStreetMap or Overture Maps lists 04 385 6549. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Russo's New York Pizzeria",
  "url": "http://nypizzeria.com",
  "telephone": "04 385 6549",
  "address": "Jumeirah Centre, Dubai",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 25.230857348781598,
    "longitude": 55.26280917948445
  },
  "servesCuisine": [
    "pizza"
  ],
  "hasMenu": "https://www.nypizzeria.com/menu",
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.nypizzeria.com/locations",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Structured data found (Restaurant).** address, phone
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
766 of 1620 in Dubai. Top 47% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 90% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 90% | no |
| Structured data with address, phone and hours | 50% | no |
| Have an llms.txt | 31% | no |

Nearest places in the index: Wingstop Jumeirah (F, 24 m, https://directindex.org/r/wingstop.ae); مطعم وشاورما أبو الزوز - Abu Zouz Restaurant (D, 28 m, https://directindex.org/r/qrcod.click); Alrozana Restaurant - مطعم الروزانا (F, 76 m, https://directindex.org/r/finedinemenu.com); Fuddruckers (B, 108 m, https://directindex.org/r/fuddruckers.com); Old Castello (F, 201 m, https://directindex.org/r/oldcastello.com); Yashar Palace Restaurant (B, 234 m, https://directindex.org/r/yasharpalace.ae); Loca Restaurant and Bar (B, 293 m, https://directindex.org/r/locauae.com); Suvoroff Restaurant and Lounge (A, 302 m, https://directindex.org/r/suvoroff.ae); Phantomlamer (F, 316 m, https://directindex.org/r/godaddy.com); SPICA Dubai (D, 323 m, https://directindex.org/r/spicadxb.ae).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Dubai and named 67 places. Russo's New York Pizzeria wasn't one of them. See who was named: https://directindex.org/city/dubai/recommended


Compared with its peers: Sites built with Webflow 58% (26% A or B, 3358 sites); This site 52.3%.

See what an AI agent reads on this site: https://directindex.org/r/nypizzeria.com/agent-view

## Businesses like Russo's New York Pizzeria in Dubai

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Dubai | 1620 | 49% | 25% | 52.3% |
| Sites built with Webflow in Dubai | 62 | 65% | 45% | 52.3% |

The best of the sites built with Webflow in Dubai: Turkish Village (A 100%, https://directindex.org/r/turkishvillage.com); Papa Johns - Kitopi Motor City (A 95.4%, https://directindex.org/r/papajohns.ae); Paros Rooftop Bar and Restaurant (A 95.4%, https://directindex.org/r/parosdubai.com); Rare (A 90%, https://directindex.org/r/therare.ae); Novikov Cafe (A 87.7%, https://directindex.org/r/novikov-cafe.com).

With the two fixes above (The site turns away every visitor that isn't a browser, AI agents included; Structured data is incomplete), the score would be about 95.4%. That would be 34th of 1,620 in Dubai, up from 766th.

## The direct record
What agents get for Russo's New York Pizzeria, as JSON: https://directindex.org/api/direct/nypizzeria.com
- Book: none on record
- Order: https://www.nypizzeria.com/locations (own site; found by the scan of 2026-10-18, not yet tested)
- Menu: https://www.nypizzeria.com/menu (html_page; from the scan)
- Hours: none on record
- Phone: 04 385 6549
- Stable links that count: https://directindex.org/go/nypizzeria.com/order, https://directindex.org/go/nypizzeria.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got http_403); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 19 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/nypizzeria.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/nypizzeria.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=nypizzeria.com&force=1