# North America Travel Service: Agent-Direct Score B (70.3%) Site: http://www.northamericatravelservice.co.uk Report: https://directindex.org/r/northamericatravelservice.com Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) North America Travel Service is mostly ready for agents. Some AI assistants are turned away by North America Travel Service's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site. ## Direct links - Book directly: https://www.northamericatravelservice.com/offer/celebrate-250-years-of-the-usa-with-big-savings/ (on the business's own site) - Phone: +441312254155 - Address: 143 George Street, EH2 4, Edinburgh - Prices: 24 prices on the site, the middle one £2.87 ## Nearby, also direct Places near North America Travel Service that take a booking or an order on their own website, with no marketplace in between. - Nordic Visitor (50 m): https://directindex.org/r/nordicvisitor.com - Scottish Guided Tours (160 m): https://directindex.org/r/scottishguidedtours.com - Tickets Scotland (250 m): https://directindex.org/r/tickets-scotland.com - Flight Centre (260 m): https://directindex.org/r/flightcentre.co.uk - Ricky’s Bicycle Tours Edinburgh (280 m): https://directindex.org/r/rickysbicycletours.co.uk ## What to fix first - **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant - **The server turns AI crawlers away at the door.** (+3.3 points) Requests as ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business - **The phone number on the site doesn't match the open map data.** The site shows 0800 820 3380, but OpenStreetMap or Overture Maps lists +441312254155. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org. ## What the site tells visitors (Measured, not scored) - **24 prices on the landing page, the middle one £2.87.** ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # North America Travel Service > organization in 143 George Street, EH2 4, Edinburgh, Edinburgh tours, attractions and museums. Phone +441312254155. ## Book or order directly - Book: https://www.northamericatravelservice.com/offer/celebrate-250-years-of-the-usa-with-big-savings/ (on the business's own site) ## About - Website: http://www.northamericatravelservice.co.uk - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. - **Structured data found (Organization).** no address, phone or hours in it - **Tickets on your own site.** Agents can buy tickets without going through a marketplace. ## Where it stands Not ranked yet in Edinburgh tours, attractions and museums. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 95% | yes | | Publish the menu or price list as HTML | 5% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 95% | no | | Structured data with address, phone and hours | 41% | no | | Have an llms.txt | 64% | no | Nearest places in the index: Nordic Visitor (B, 50 m, https://directindex.org/r/nordicvisitor.com); Luxury Scotland Tours (C, 156 m, https://directindex.org/r/luxuryscotlandtours.com); Scottish Guided Tours (B, 157 m, https://directindex.org/r/scottishguidedtours.com); Church of St John the Evangelist (F, 248 m, https://directindex.org/r/stjohns-edinburgh.org.uk); Tickets Scotland (C, 251 m, https://directindex.org/r/tickets-scotland.com); Flight Centre (C, 257 m, https://directindex.org/r/flightcentre.co.uk); Ricky’s Bicycle Tours Edinburgh (C, 275 m, https://directindex.org/r/rickysbicycletours.co.uk); FCM Travel Solutions (C, 302 m, https://directindex.org/r/fcmtravel.com); Mackays Agency (F, 350 m, https://directindex.org/r/mackays-scotland.co.uk); British Airways Travel Shops (F, 376 m, https://directindex.org/r/britishairways.com). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. The assistants were asked 12 everyday questions about Edinburgh tours, attractions and museums and named 48 places. North America Travel Service wasn't one of them. See who was named: https://directindex.org/city/edinburgh-tours/recommended Compared with its peers: Sites built with WordPress 55% (24% A or B, 251601 sites); This site 70.3%. See what an AI agent reads on this site: https://directindex.org/r/northamericatravelservice.com/agent-view ## Businesses like North America Travel Service in Edinburgh tours, attractions and museums | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Sites built with WordPress in Edinburgh tours, attractions and museums | 87 | 59% | 33% | 70.3% | The best of the sites built with WordPress in Edinburgh tours, attractions and museums: Spirit of Scotland (A 86.3%, https://directindex.org/r/spiritofscotlandshow.co.uk); Edinburgh Bus Tours (B 84.6%, https://directindex.org/r/edinburghtour.com); Heartland Travel - Tours of Scotland (B 84.6%, https://directindex.org/r/heartlandtravel.co.uk); Scottish Routes (B 84.6%, https://directindex.org/r/scottishroutes.com); The Hairy Coo Tours - Edinburgh Departure Point (B 84.6%, https://directindex.org/r/thehairycoo.com). ## The direct record What agents get for North America Travel Service, as JSON: https://directindex.org/api/direct/northamericatravelservice.com - Book: https://www.northamericatravelservice.com/offer/celebrate-250-years-of-the-usa-with-big-savings/ (own site; found by the scan of 2026-10-21, not yet tested) - Order: none on record - Menu: none on record - Hours: none on record - Phone: +441312254155 - Stable links that count: https://directindex.org/go/northamericatravelservice.com/book ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 21.7 | 25 | | Readable | 9 | 25 | | Actionable | 15 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/northamericatravelservice.com - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: yes Keep watching this business (https://directindex.org/r/northamericatravelservice.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/northamericatravelservice.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=northamericatravelservice.com&force=1