# North-55 Sports Massage: Agent-Direct Score C (67.7%)

Site: http://www.north-55.co.uk/
Report: https://directindex.org/r/north-55.co.uk
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
North-55 Sports Massage is partly visible to agents.
An AI assistant can open North-55 Sports Massage's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Cliniko.

## Direct links
- Book directly: https://north-55-sports-therapy-massage-and-fitness.uk1.cliniko.com/bookings#service (through cliniko acting for the business)
- Phone: 07514585976
- Address: 7-9 North St David Street, EH2 1AW, Edinburgh
- Prices: 4 prices on the site, the middle one £40.50

## Nearby, also direct
Places near North-55 Sports Massage that take a booking or an order on their own website, with no marketplace in between.
- The MOLE Clinic (210 m): https://directindex.org/r/themoleclinic.co.uk
- Cherrybank Dental Spa (250 m): https://directindex.org/r/cherrybankedinburgh.co.uk
- Este Medical Group (310 m): https://directindex.org/r/estemedicalgroup.uk
- Emergency Dentist Edinburgh (430 m): https://directindex.org/r/frederickstreetdental.co.uk

## What to fix first
- **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost?' from directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **4 prices on the landing page, the middle one £40.50.** 

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "North-55 Sports Massage",
  "url": "http://www.north-55.co.uk/",
  "telephone": "07514585976",
  "address": "7-9 North St David Street, EH2 1AW, Edinburgh",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 55.9553094,
    "longitude": -3.1944685
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://north-55-sports-therapy-massage-and-fitness.uk1.cliniko.com/bookings#service",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# North-55 Sports Massage

> organization in 7-9 North St David Street, EH2 1AW, Edinburgh, Edinburgh dentists, clinics and vets. Phone 07514585976.

## Book or order directly

- Book: https://north-55-sports-therapy-massage-and-fitness.uk1.cliniko.com/bookings#service (through cliniko acting for the business)

## About

- Website: http://www.north-55.co.uk/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it
- **Appointments through cliniko on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
74 of 337 in Edinburgh dentists, clinics and vets. Top 22% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 0% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | yes |
| Structured data with address, phone and hours | 57% | no |
| Have an llms.txt | 40% | no |

Nearest places in the index: Fertility Clinics Abroad Ltd. (D, 208 m, https://directindex.org/r/fertilityclinicsabroad.com); The MOLE Clinic (C, 211 m, https://directindex.org/r/themoleclinic.co.uk); Christopher Sale Dentistry (C, 223 m, https://directindex.org/r/csdentistry.co.uk); Cherrybank Dental Spa (B, 245 m, https://directindex.org/r/cherrybankedinburgh.co.uk); Enabling Health (F, 264 m, https://directindex.org/r/enabling-health.com); The Row Dental (C, 297 m, https://directindex.org/r/therowdental.com); Este Medical Group (B, 306 m, https://directindex.org/r/estemedicalgroup.uk); Ripple Dental (D, 420 m, https://directindex.org/r/rippledental.co.uk); EGT (C, 424 m, https://directindex.org/r/edinburghgumsandteeth.co.uk); Emergency Dentist Edinburgh (B, 427 m, https://directindex.org/r/frederickstreetdental.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236087 sites); Sites using Cliniko 66% (44% A or B, 1512 sites); This site 67.7%.

See what an AI agent reads on this site: https://directindex.org/r/north-55.co.uk/agent-view

## Businesses like North-55 Sports Massage in Edinburgh dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Edinburgh dentists, clinics and vets | 337 | 51% | 18% | 67.7% |
| Sites built with WordPress in Edinburgh dentists, clinics and vets | 148 | 61% | 26% | 67.7% |
| Sites using Cliniko in Edinburgh dentists, clinics and vets | 17 | 72% | 59% | 67.7% |
| Sites built with WordPress and using Cliniko in Edinburgh dentists, clinics and vets | 8 | 74% | 63% | 67.7% |

The best of the sites built with WordPress and using Cliniko in Edinburgh dentists, clinics and vets: Active Clinics (B 84.6%, https://directindex.org/r/active-x.co.uk); Active Feet | Sports Podiatry (B 84.6%, https://directindex.org/r/active-feet.co.uk); ProMOTION Physiotherapy (B 84.6%, https://directindex.org/r/promotionphysiotherapy.co.uk); Abbeyhill Footcare (B 75.4%, https://directindex.org/r/abbeyhillfootcare.co.uk); Prime (B 75.4%, https://directindex.org/r/primesportsphysio.co.uk).

With the two fixes above (No list of services and prices found; Structured data is incomplete), the score would be about 87.7%, which would be first of 337 in Edinburgh dentists, clinics and vets.

## The direct record
What agents get for North-55 Sports Massage, as JSON: https://directindex.org/api/direct/north-55.co.uk
- Book: https://north-55-sports-therapy-massage-and-fitness.uk1.cliniko.com/bookings#service (vendor on own site: Cliniko; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 07514585976
- Stable links that count: https://directindex.org/go/north-55.co.uk/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Cliniko: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 9 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/north-55.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/north-55.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/north-55.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=north-55.co.uk&force=1
