# Norma: Agent-Direct Score D (50.3%)

Site: https://www.normarestaurant.com/
Report: https://directindex.org/r/normarestaurant.com
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Norma is hard for agents to use.

## Direct links
- Order directly: https://www.toasttab.com/norma-gastronomia-siciliana-438-3rd-ave (through toast acting for the business)
- Phone: +1-212-246-6000

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer' from marketplaces instead. Add a menu or price list page and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Booking only through resy.** (+5 points) Every agent transaction goes through the marketplace and its commission. Add a direct path on your own site, even a simple form. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **The server turns AI crawlers away at the door.** (+3.3 points) Live fetches as ClaudeBot (http_403) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Norma",
  "url": "https://www.normarestaurant.com/",
  "telephone": "+1-212-246-6000",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "9th Avenue 801",
    "postalCode": "10019",
    "addressLocality": "New York"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.765547,
    "longitude": -73.9876852
  },
  "openingHours": "Su-Th 12:00-22:00; Fr-Sa 12:00-22:30",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday",
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday"
      ],
      "opens": "12:00",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday",
        "Saturday"
      ],
      "opens": "12:00",
      "closes": "22:30"
    }
  ],
  "servesCuisine": [
    "italian"
  ],
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.toasttab.com/norma-gastronomia-siciliana-438-3rd-ave",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Norma

> restaurant (italian) in 9th Avenue 801 10019 New York, New York. Phone +1-212-246-6000.

## Book or order directly

- Order: https://www.toasttab.com/norma-gastronomia-siciliana-438-3rd-ave (through toast acting for the business)

## Opening hours

Su-Th 12:00-22:00; Fr-Sa 12:00-22:30

## About

- Website: https://www.normarestaurant.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **Ordering through toast on your own domain.** No marketplace commission, and the guest stays yours.
- **Toast lets agents act only through its partners.** Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Read 2026-10-15: https://www.digitaltransactions.net/square-toast-jump-into-ai-boosted-google-maps/. An assistant that is not a partner cannot finish the step there; a direct path on your own domain works for all of them.

## Where it stands
2603 of 4270 in New York. Top 61% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 99% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 94% | no |
| Structured data with address, phone and hours | 50% | no |
| Have an llms.txt | 13% | no |

Nearest places with a similar menu: Pasta Eater (A, 236 m, https://directindex.org/r/pastaeaterngo.com); Casabianca (A, 344 m, https://directindex.org/r/casabiancapizzeriamenu.com); Nocello (C, 364 m, https://directindex.org/r/nocello.net); Joe G (B, 404 m, https://directindex.org/r/joegrestaurant.com); Patsy's (C, 419 m, https://directindex.org/r/patsys.com); La Masseria (B, 530 m, https://directindex.org/r/lamasserianyc.com); Da Marino (F, 552 m, https://directindex.org/r/damarino.com); Trattoria Dell'Arte (A, 613 m, https://directindex.org/r/trattoriadellarte.com); Bond 45 (B, 711 m, https://directindex.org/r/bond45ny.com); Senza Gluten by Jemiko (B, 739 m, https://directindex.org/r/senzaglutenbyjemiko.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 58% (28% A or B, 36794 sites); Sites using Resy 69% (48% A or B, 582 sites); Sites using Toast 74% (62% A or B, 1823 sites); This site 50.3%.

See what an AI agent reads on this site: https://directindex.org/r/normarestaurant.com/agent-view

## Businesses like Norma in New York

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in New York | 4270 | 52% | 40% | 50.3% |
| Built with WordPress in New York | 667 | 67% | 49% | 50.3% |
| Using Resy in New York | 273 | 69% | 48% | 50.3% |
| Built with WordPress and using Resy in New York | 47 | 67% | 45% | 50.3% |

The best of Built with WordPress and using Resy in New York: Beyond Sushi - Vegan Restaurant (A 92.3%, https://directindex.org/r/beyondsushi.com); Soho Diner (A 92.3%, https://directindex.org/r/sohodinernyc.com); Breeze (A 87.2%, https://directindex.org/r/breezebk.com); Nourish (A 87.2%, https://directindex.org/r/nourishcafe.nyc); HaaM (A 86.2%, https://directindex.org/r/healthyasamotha.com).

With the three fixes above (No structured data for the business; No menu or price list found; Booking only through resy) the score would be about 90.3%: 412th of 4,270 in New York, up from 2603rd.

## The direct record
What agents get for Norma, as JSON: https://directindex.org/api/direct/normarestaurant.com
- Book: none on record
- Order: https://www.toasttab.com/norma-gastronomia-siciliana-438-3rd-ave (vendor on own site: Toast; found by the scan of 2026-10-14, not yet tested)
- Menu: none on record
- Hours: Su-Th 12:00-22:00; Fr-Sa 12:00-22:30 (open now) (from OpenStreetMap)
- Phone: +1-212-246-6000
- Stable links that count: https://directindex.org/go/normarestaurant.com/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured
- Vendor terms for agents, Toast: Partners only. Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Read 2026-10-15: https://www.digitaltransactions.net/square-toast-jump-into-ai-boosted-google-maps/

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 21.7 | 25 |
| Readable | 1 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/normarestaurant.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/normarestaurant.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=normarestaurant.com&force=1