# Norman Avenue Fresh Fish & Chips: Agent-Direct Score F (38%) Site: https://normanavenuefishandchips.com.au Report: https://directindex.org/r/normanavenuefishandchips.com.au Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Norman Avenue Fresh Fish & Chips is largely invisible to agents. Some AI assistants are turned away by Norman Avenue Fresh Fish & Chips's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to Uber Eats, a marketplace. ## Direct links - Phone: (03) 9787 1107 ## What to fix first - **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant - **Ordering only through ubereats.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps - **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **The server turns AI crawlers away at the door.** (+3.3 points) Requests as GPTBot (http_429) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Norman Avenue Fresh Fish & Chips > local business in 54 Norman Ave, 3199, Frankston, Melbourne. Phone (03) 9787 1107. ## About - Website: https://normanavenuefishandchips.com.au - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. - **Uber Eats works with agents through its partners.** Uber's US terms of use (12 October 2026) bar scripts that burden the services and any use to build software or train AI; its Claude and ChatGPT integrations only browse menus, with checkout in the Uber Eats app. Terms read on 2026-10-15: https://www.uber.com/legal/en/document/?name=general-terms-of-use&country=united-states&lang=en. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them. ## Where it stands 3274 of 4399 in Melbourne. Top 74% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 100% | no | | Publish the menu or price list as HTML | 91% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 95% | no | | Structured data with address, phone and hours | 51% | no | | Have an llms.txt | 27% | no | Nearest places in the index: Bakery Made Olivers Hill (F, 8 m, https://directindex.org/r/bakerymade.com.au); Cripps Family Fish & Chips - Oliver’s Hill (C, 1456 m, https://directindex.org/r/crippsfamilyfishfarm.com.au); Footsie's Pizza (F, 2141 m, https://directindex.org/r/footsiespizza.com.au); Ezra Restaurant and Bar (B, 2318 m, https://directindex.org/r/ezramteliza.com.au); Sangers (F, 2385 m, https://directindex.org/r/sangerscatering.com.au); Hungry Mouth Pizza & Fish & Chips (F, 2438 m, https://directindex.org/r/hungrymouthpizza.com.au); Oliver's Corner (B, 2470 m, https://directindex.org/r/oliverscorner.com.au); Grandma's Boys (F, 2474 m, https://directindex.org/r/grandmasboys.com.au); Brumby's Frankston - Towerhill (F, 2476 m, https://directindex.org/r/brumbys.com.au); Safeway Mt Eliza (F, 2501 m, https://directindex.org/r/woolworths.com.au). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. The assistants were asked 12 everyday questions about Melbourne and named 56 places. Norman Avenue Fresh Fish & Chips wasn't one of them. See who was named: https://directindex.org/city/melbourne/recommended Compared with its peers: Sites built with WordPress 58% (30% A or B, 68857 sites); Sites using Uber Eats 62% (33% A or B, 1135 sites); This site 38%. See what an AI agent reads on this site: https://directindex.org/r/normanavenuefishandchips.com.au/agent-view ## Businesses like Norman Avenue Fresh Fish & Chips in Melbourne | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Melbourne | 4399 | 56% | 32% | 38% | | Sites built with WordPress in Melbourne | 1203 | 65% | 43% | 38% | | Sites using Uber Eats in Melbourne | 73 | 65% | 41% | 38% | | Sites built with WordPress and using Uber Eats in Melbourne | 28 | 65% | 39% | 38% | The best of the sites built with WordPress and using Uber Eats in Melbourne: Squires Loft Camberwell (A 89.7%, https://directindex.org/r/squiresloftcamberwell.com.au); Riverside Teppanyaki (A 89.2%, https://directindex.org/r/kobejones.com.au); Hunter & Barrel (A 87.7%, https://directindex.org/r/hunterandbarrel.com); La Burrata (A 87.7%, https://directindex.org/r/laburrata.com.au); BangPop (A 86.2%, https://directindex.org/r/bangpop.com.au). With the three fixes above (No structured data for the business; Ordering only through ubereats; No menu or price list found), the score would be about 90.3%. That would be 340th of 4,399 in Melbourne, up from 3274th. ## The direct record What agents get for Norman Avenue Fresh Fish & Chips, as JSON: https://directindex.org/api/direct/normanavenuefishandchips.com.au - Book: none on record - Order: none on record - Menu: none on record - Hours: none on record - Phone: (03) 9787 1107 ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no - Vendor terms for agents, Uber Eats: Through partners. Uber's US terms of use (12 October 2026) bar scripts that burden the services and any use to build software or train AI; its Claude and ChatGPT integrations only browse menus, with checkout in the Uber Eats app. Read 2026-10-15: https://www.uber.com/legal/en/document/?name=general-terms-of-use&country=united-states&lang=en ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 21.7 | 25 | | Readable | 0 | 25 | | Actionable | 3 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/normanavenuefishandchips.com.au - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: yes - OAuth protected resource metadata: yes - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: no Keep watching this business (https://directindex.org/r/normanavenuefishandchips.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/normanavenuefishandchips.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=normanavenuefishandchips.com.au&force=1