# Norma: Agent-Direct Score C (67.7%)

Site: https://normafitzroy.au
Report: https://directindex.org/r/normafitzroy.au
Scanned: 2026-10-17 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Norma is partly visible to agents.
An AI assistant can open the website of Norma. It can read what Norma offers. To book or order, it is sent to OpenTable, a marketplace.

## Direct links
- Menu: https://normafitzroy.au/our-menu/
- Phone: +61 494 087 413

## What to fix first
- **Booking only through opentable.** (+12 points) Every agent transaction goes through the marketplace and its commission. Add a direct path on your own site, even a simple form. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Norma",
  "url": "https://normafitzroy.au",
  "telephone": "+61 494 087 413",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Smith Street 197",
    "postalCode": "3065"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.8032525,
    "longitude": 144.9832951
  },
  "servesCuisine": [
    "french"
  ],
  "hasMenu": "https://normafitzroy.au/our-menu/"
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Norma

> restaurant (french) in Smith Street 197 3065, Melbourne. Phone +61 494 087 413.

## Book or order directly

- Menu: https://normafitzroy.au/our-menu/

## About

- Website: https://normafitzroy.au
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (Organization).** but without address, phone or hours
- **Menu or price list is an HTML page.** Agents can read items and prices directly.
- **OpenTable works with agents through its partners.** OpenTable's terms page could not be fetched on 2026-10-15; OpenTable names over 200 authorized partners, Google, Meta and OpenAI among them, as the channels through which agents book. Read 2026-10-15: https://mynews13.com/fl/orlando/business/2026/07/14/opentable-new-terms. An assistant that is not a partner may not finish the step there; a direct path on your own domain works for all of them.

## Where it stands
398 of 966 in Melbourne. Top 41% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 88% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 96% | yes |
| Structured data with address, phone and hours | 46% | no |
| Have an llms.txt | 15% | no |

Nearest places with a similar menu: Bistro Sousou (F, 429 m, https://directindex.org/r/bistrosousou.com.au); Mon Ami Paris Grill (C, 806 m, https://directindex.org/r/monamirestaurant.com.au); Frenchie (B, 1459 m, https://directindex.org/r/frenchierestaurant.au); Reine & La Rue (B, 2384 m, https://directindex.org/r/reineandlarue.melbourne); Vue de Monde (B, 2836 m, https://directindex.org/r/vuedemonde.com.au).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 59% (32% A or B, 54721 sites); Sites using OpenTable 65% (40% A or B, 2156 sites); This site 67.7%.

See what an AI agent reads on this site: https://directindex.org/r/normafitzroy.au/agent-view

## Businesses like Norma in Melbourne

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Melbourne | 966 | 58% | 37% | 67.7% |
| Sites built with WordPress in Melbourne | 284 | 67% | 50% | 67.7% |
| Sites using OpenTable in Melbourne | 61 | 66% | 39% | 67.7% |
| Sites built with WordPress and using OpenTable in Melbourne | 28 | 69% | 43% | 67.7% |

The best of the sites built with WordPress and using OpenTable in Melbourne: La Burrata (A 87.7%, https://directindex.org/r/laburrata.com.au); Pacino's Restaurant (A 87.7%, https://directindex.org/r/pacinospizza.com.au); Holy Basil Thai (A 85.7%, https://directindex.org/r/holybasilthai.com); Kumo (B 84.6%, https://directindex.org/r/kumoizakaya.com.au); Postmistress Eatery (B 78.5%, https://directindex.org/r/postmistress.com.au).

With the two fixes above (Booking only through opentable; Structured data is incomplete) the score would be about 95.4%: 24th of 966 in Melbourne, up from 398th.

## The direct record
What agents get for Norma, as JSON: https://directindex.org/api/direct/normafitzroy.au
- Book: none on record
- Order: none on record
- Menu: https://normafitzroy.au/our-menu/ (html_page; from the scan)
- Hours: none on record
- Phone: +61 494 087 413
- Stable links that count: https://directindex.org/go/normafitzroy.au/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, OpenTable: Through partners. OpenTable's terms page could not be fetched on 2026-10-15; OpenTable names over 200 authorized partners, Google, Meta and OpenAI among them, as the channels through which agents book. Read 2026-10-15: https://mynews13.com/fl/orlando/business/2026/07/14/opentable-new-terms

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 16 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/normafitzroy.au
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/normafitzroy.au/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/normafitzroy.au/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=normafitzroy.au&force=1
