# NO:MA Sthlm: Agent-Direct Score C (55.4%) Site: http://nomasthlm.se/ Report: https://directindex.org/r/nomasthlm.se Scanned: 2026-10-22 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) NO:MA Sthlm is partly visible to agents. An AI assistant can open NO:MA Sthlm's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to Bokadirekt, a marketplace. ## Direct links - Phone: +468343412 - Address: Stockholm ## Nearby, also direct Places near NO:MA Sthlm that take a booking or an order on their own website, with no marketplace in between. - Företagsmassagen (110 m): https://directindex.org/r/foretagsmassagen.se - Carinas Harmoni & Spa (160 m): https://directindex.org/r/carinasharmoni.se ## What to fix first - **Appointments only through bokadirekt.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant - **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## What the site tells visitors (Measured, not scored) - **The footer says © 2021.** Visitors and assistants may read that year as the last time anyone looked after the site. In Stockholm, 64% of comparable sites that show a year say 2025 or later. ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # NO:MA Sthlm > organization in Stockholm, Stockholm hairdressers and beauty salons. Phone +468343412. ## About - Website: http://nomasthlm.se/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response. - **Structured data found (Organization).** no address, phone or hours in it ## Where it stands 377 of 1005 in Stockholm hairdressers and beauty salons. Top 38% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 93% | no | | Publish the menu or price list as HTML | 5% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes | | Structured data with address, phone and hours | 12% | no | | Have an llms.txt | 31% | no | Nearest places in the index: Företagsmassagen (C, 110 m, https://directindex.org/r/foretagsmassagen.se); Gränden (F, 130 m, https://directindex.org/r/igranden.se); Amla Beauty (F, 145 m, https://directindex.org/r/amlabeauty.com); Hårmäster (F, 149 m, https://directindex.org/r/harmasterkungsholmen.se); Hairteam (D, 151 m, https://directindex.org/r/dermacura.se); Carinas Harmoni & Spa (B, 155 m, https://directindex.org/r/carinasharmoni.se); Blue Medi Spa (C, 175 m, https://directindex.org/r/bluemedispa.se); Rehn Shiatsu (C, 192 m, https://directindex.org/r/rehnshiatsu.se); Lack Stockholm (C, 196 m, https://directindex.org/r/lacksthlm.se); Sthlms Hud & Spasalong (F, 235 m, https://directindex.org/r/subscribepage.io). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. Compared with its peers: Sites built with WordPress 55% (24% A or B, 224455 sites); Sites using Bokadirekt 47% (1% A or B, 531 sites); This site 55.4%. See what an AI agent reads on this site: https://directindex.org/r/nomasthlm.se/agent-view ## Businesses like NO:MA Sthlm in Stockholm hairdressers and beauty salons | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Stockholm hairdressers and beauty salons | 1005 | 47% | 11% | 55.4% | | Sites built with WordPress in Stockholm hairdressers and beauty salons | 386 | 54% | 16% | 55.4% | | Sites using Bokadirekt in Stockholm hairdressers and beauty salons | 279 | 47% | 1% | 55.4% | | Sites built with WordPress and using Bokadirekt in Stockholm hairdressers and beauty salons | 129 | 49% | 2% | 55.4% | The best of the sites built with WordPress and using Bokadirekt in Stockholm hairdressers and beauty salons: Hår 3000 (B 79.5%, https://directindex.org/r/har3000.se); Renew Skin Clinic (B 75.4%, https://directindex.org/r/renewskin.se); Crystal (B 70%, https://directindex.org/r/salongcrystal.com); Laserklinikcenter (C 66.2%, https://directindex.org/r/laserklinikcenter-st.se); Peter's Barbershop (C 66.2%, https://directindex.org/r/petersbarbershop.se). With the three fixes above (Appointments only through bokadirekt; Structured data is incomplete; No price list of services found), the score would be about 95.4%, which would be first of 1,005 in Stockholm hairdressers and beauty salons. ## The direct record What agents get for NO:MA Sthlm, as JSON: https://directindex.org/api/direct/nomasthlm.se - Book: none on record - Order: none on record - Menu: none on record - Hours: none on record - Phone: +468343412 ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no - Vendor terms for agents, Bokadirekt: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet. ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 25 | 25 | | Readable | 8 | 25 | | Actionable | 3 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/nomasthlm.se - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: yes Keep watching this business (https://directindex.org/r/nomasthlm.se/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/nomasthlm.se/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=nomasthlm.se&force=1