# Nocello: Agent-Direct Score C (64.6%)

Site: https://www.nocello.net/
Report: https://directindex.org/r/nocello.net
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Nocello is partly visible to agents.

## Direct links
- Book directly: https://www.opentable.com/widget/reservation/loader?rid=26446&type=standard&theme=standard&color=1&dark=false&iframe=true&domain=com&lang=en-US&newtab=false&ot_source=Restaurant%20website&cfe=true (through opentable acting for the business)
- Order directly: https://squareup.com/gift/PYND1FSJWE49B/order (through square acting for the business)
- Menu: https://www.nocello.net/menu-2/daily-specials.html
- Phone: +12127130224

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Nocello",
  "url": "https://www.nocello.net/",
  "telephone": "+12127130224",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "West 55th Street 257",
    "postalCode": "10019",
    "addressLocality": "New York"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.7653492,
    "longitude": -73.983373
  },
  "servesCuisine": [
    "italian"
  ],
  "acceptsReservations": "https://www.opentable.com/widget/reservation/loader?rid=26446&type=standard&theme=standard&color=1&dark=false&iframe=true&domain=com&lang=en-US&newtab=false&ot_source=Restaurant%20website&cfe=true",
  "hasMenu": "https://www.nocello.net/menu-2/daily-specials.html",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.opentable.com/widget/reservation/loader?rid=26446&type=standard&theme=standard&color=1&dark=false&iframe=true&domain=com&lang=en-US&newtab=false&ot_source=Restaurant%20website&cfe=true",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://squareup.com/gift/PYND1FSJWE49B/order",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Nocello

> restaurant (italian) in West 55th Street 257 10019 New York, New York. Phone +12127130224.

## Book or order directly

- Book: https://www.opentable.com/widget/reservation/loader?rid=26446&type=standard&theme=standard&color=1&dark=false&iframe=true&domain=com&lang=en-US&newtab=false&ot_source=Restaurant%20website&cfe=true (through opentable acting for the business)
- Order: https://squareup.com/gift/PYND1FSJWE49B/order (through square acting for the business)
- Menu: https://www.nocello.net/menu-2/daily-specials.html

## About

- Website: https://www.nocello.net/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There is no robots.txt, which allows everything.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Menu or price list is an HTML page.** Agents can read items and prices directly.
- **Booking through opentable on your own domain.** No marketplace commission, and the guest stays yours.
- **Ordering through square on your own domain.** No marketplace commission, and the guest stays yours.
- **OpenTable lets agents act only through its partners.** OpenTable's terms page could not be fetched on 2026-10-15; OpenTable names over 200 authorized partners, Google, Meta and OpenAI among them, as the channels through which agents book. Read 2026-10-15: https://mynews13.com/fl/orlando/business/2026/07/14/opentable-new-terms. An assistant that is not a partner cannot finish the step there; a direct path on your own domain works for all of them.

## Where it stands
1984 of 4270 in New York. Top 46% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 99% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 94% | yes |
| Structured data with address, phone and hours | 50% | no |
| Have an llms.txt | 13% | no |

Nearest places with a similar menu: Patsy's (C, 60 m, https://directindex.org/r/patsys.com); Joe G (B, 60 m, https://directindex.org/r/joegrestaurant.com); Trattoria Dell'Arte (A, 249 m, https://directindex.org/r/trattoriadellarte.com); Norma (D, 364 m, https://directindex.org/r/normarestaurant.com); Pasta Eater (A, 488 m, https://directindex.org/r/pastaeaterngo.com); Pazza Notte (D, 493 m, https://directindex.org/r/pazzanotte.com); Da Marino (F, 521 m, https://directindex.org/r/damarino.com); La Masseria (B, 553 m, https://directindex.org/r/lamasserianyc.com); Quality Italian (A, 563 m, https://directindex.org/r/qualityitalian.com); Casabianca (A, 576 m, https://directindex.org/r/casabiancapizzeriamenu.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites using OpenTable 67% (43% A or B, 1462 sites); Sites using Square 69% (47% A or B, 793 sites); This site 64.6%.

See what an AI agent reads on this site: https://directindex.org/r/nocello.net/agent-view

## Businesses like Nocello in New York

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in New York | 4270 | 52% | 40% | 64.6% |
| Using OpenTable in New York | 154 | 73% | 57% | 64.6% |

The best of Using OpenTable in New York: Antoya Korean BBQ (A 100%, https://directindex.org/r/anto.com); Bar Mexicana (A 95.4%, https://directindex.org/r/barmexicananyc.com); Hill Country Barbecue Market (A 95.4%, https://directindex.org/r/hillcountry.com); Jane Doe (A 95.4%, https://directindex.org/r/janedoejc.com); Persepolis (A 93.8%, https://directindex.org/r/persepolisnewyork.com).

With the fix above (No structured data for the business) the score would be about 87.7%: 471st of 4,270 in New York, up from 1984th.

## The direct record
What agents get for Nocello, as JSON: https://directindex.org/api/direct/nocello.net
- Book: https://www.opentable.com/widget/reservation/loader?rid=26446&type=standard&theme=standard&color=1&dark=false&iframe=true&domain=com&lang=en-US&newtab=false&ot_source=Restaurant%20website&cfe=true (vendor on own site: OpenTable; found by the scan of 2026-10-14, not yet tested)
- Order: https://squareup.com/gift/PYND1FSJWE49B/order (vendor on own site: Square; found by the scan of 2026-10-14, not yet tested)
- Menu: https://www.nocello.net/menu-2/daily-specials.html (html_page; from the scan)
- Hours: none on record
- Phone: +12127130224
- Stable links that count: https://directindex.org/go/nocello.net/book, https://directindex.org/go/nocello.net/order, https://directindex.org/go/nocello.net/menu
- Agents and people followed 3 direct links to this business this month (3 by AI agents).

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured
- Vendor terms for agents, OpenTable: Partners only. OpenTable's terms page could not be fetched on 2026-10-15; OpenTable names over 200 authorized partners, Google, Meta and OpenAI among them, as the channels through which agents book. Read 2026-10-15: https://mynews13.com/fl/orlando/business/2026/07/14/opentable-new-terms

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 7 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/nocello.net
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/nocello.net/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=nocello.net&force=1