---
title: What an AI agent reads on National Museum of Rural Life · The Direct Index
url: https://directindex.org/r/nms.ac.uk/agent-view?format=md
---

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 [Report](https://directindex.org/r/nms.ac.uk) · scanned 2026-10-14

# What an AI agent reads on National Museum of Rural Life

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. This is that view of [nms.ac.uk](https://www.nms.ac.uk/national-museum-of-rural-life/), from the copy the scanner kept.

23,023

characters of text without JavaScript

LocalBusiness

structured data for the business

3

of 3 AI crawlers turned away at the edge (GPTBot, ClaudeBot, PerplexityBot)

 Text

## The words an agent gets

Title: National Museum of Rural Life | National Museums Scotland · language en. First 1,800 of 23,023 characters:

```
National Museum of Rural Life | National Museums ScotlandConsentDetails[#IABV2SETTINGS#]AboutThis website uses cookiesWe use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. [#DSR_FORM_URL_TEXT#][#GPC_BANNER_ICON#][#GPC_TOAST_TEXT#]Consent SelectionNecessary Preferences Statistics Marketing Show detailsDetailsNecessary 28 Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.Cloudflare1Learn more about this providercf.turnstile.uThis cookie is used to distinguish between humans and bots. Maximum Storage Duration: PersistentType: HTML Local StorageGoogle3Learn more about this providerSome of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness. The provider may use the IP Addresses for ads measurement and ads personalization.test_cookieUsed to check if the user's browser supports cookies.Maximum Storage Duration: 1 dayType: HTTP Cookierc::aThis cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.Maximum Storage Duration: PersistentType: HTML Local Storagerc::cThis cookie is used to distinguish between humans and bots. Maximum Storage Duration: SessionType: HTML Local Storageac.ukmy.nms.ac.uknms.ac.uk6reese84 [x3]This cookie is used to distinguish between humans and bots. Maximum Storage
```

 Facts

## What it can state about the business

| A business type in JSON-LD | LocalBusiness |
| Name | National Museums Scotland |
| Telephone | 0300 123 6789 |
| Address | yes |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 3 (ContactPoint, LocalBusiness, Organization, PostalAddress, microdata:BreadcrumbList, microdata:ListItem) |

 Actions

## The links it would act on

| Link | Role | Where it goes |
| --- | --- | --- |
| [my.nms.ac.uk/events?kid=13](https://my.nms.ac.uk/events?kid=13) | booking | the business's own site |

Everything here comes from one fetch of the homepage as a crawler; the [report](https://directindex.org/r/nms.ac.uk) turns it into a score and fixes, with a kit to paste.

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#### For agents

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Business listings from OpenStreetMap contributors, ODbL. Scores under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","founder":{"@type":"Person","name":"Antonio Curado"},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
```