# Natalie Mackenzie Beauty Collective: Agent-Direct Score F (0%)

Site: http://www.nmbeautycollective.com
Report: https://directindex.org/r/nmbeautycollective.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Natalie Mackenzie Beauty Collective is largely invisible to agents.
AI assistants can't open Natalie Mackenzie Beauty Collective's website, so they go by what other sites say about it.

## Direct links
- Phone: 0131 551 5704
- Address: 8a Montagu Terrace, EH3 5QX, Edinburgh

## Nearby, also direct
Places near Natalie Mackenzie Beauty Collective that take a booking or an order on their own website, with no marketplace in between.
- T1 Nail Spa (50 m): https://directindex.org/r/t1nailspa.co.uk
- A & A Studios (Trendco Scotland) (880 m): https://directindex.org/r/aderansuk.com
- Yuu Beauty (970 m): https://directindex.org/r/yuubeauty.co.uk
- Sobo Hair & Skincare Boutique (1 km): https://directindex.org/r/sobohairboutique.co.uk

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+23 points) A plain fetch was refused (TimeoutError: The operation was aborted due to timeout). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No online booking link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Almost no text without JavaScript.** (no points, but worth doing) Crawlers that don't run scripts see an empty page. Put the menu, hours and address in plain HTML. Guide: https://directindex.org/guides/website-blank-without-javascript

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Natalie Mackenzie Beauty Collective",
  "url": "http://www.nmbeautycollective.com",
  "telephone": "0131 551 5704",
  "address": "8a Montagu Terrace, EH3 5QX, Edinburgh",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 55.970717,
    "longitude": -3.208327
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.

## Where it stands
494 of 516 in Edinburgh hairdressers and beauty salons. Top 96% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 96% | no |
| Publish the menu or price list as HTML | 8% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 96% | no |
| Structured data with address, phone and hours | 19% | no |
| Have an llms.txt | 47% | no |

Nearest places in the index: T1 Nail Spa (C, 52 m, https://directindex.org/r/t1nailspa.co.uk); Linda's Beauty Haven (C, 84 m, https://directindex.org/r/beauty-haven.co.uk); Joe & Co (F, 92 m, https://directindex.org/r/joeandcohair.co.uk); Robert Stone Therapeutics (F, 108 m, https://directindex.org/r/robertstonetherapeutics.co.uk); Aesthetic Nurse's Clinic (C, 460 m, https://directindex.org/r/aestheticnursesclinic.co.uk); Finesse (C, 469 m, https://directindex.org/r/finessebarbershop.co.uk); A & A Studios (Trendco Scotland) (D, 875 m, https://directindex.org/r/aderansuk.com); Beauty Harbour Clinic (F, 897 m, https://directindex.org/r/beautyharbourclinic.com); Yuu Beauty (C, 974 m, https://directindex.org/r/yuubeauty.co.uk); Sobo Hair & Skincare Boutique (C, 1015 m, https://directindex.org/r/sobohairboutique.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Edinburgh hairdressers and beauty salons and named 55 places. Natalie Mackenzie Beauty Collective wasn't one of them. See who was named: https://directindex.org/city/edinburgh-salons/recommended


See what an AI agent reads on this site: https://directindex.org/r/nmbeautycollective.com/agent-view

## Businesses like Natalie Mackenzie Beauty Collective in Edinburgh hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Edinburgh hairdressers and beauty salons | 516 | 47% | 15% | 0% |

The best of the businesses of the same kind in Edinburgh hairdressers and beauty salons: Yellow Souls Studio (A 92.3%, https://directindex.org/r/yellowsouls.com); Carlo Bozza Wellness (A 90.8%, https://directindex.org/r/carlobozzawellness.com); Sleeping Beauty Salon (A 87.7%, https://directindex.org/r/sleepingbeautysalon.com); Tanz Tanning (A 87.5%, https://directindex.org/r/tanztanning.co.uk); Beauty Room by Aga (B 84.6%, https://directindex.org/r/beautyroombyaga.co.uk).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; No online booking link on the website), the score would be about 81.5%. That would be 12th of 516 in Edinburgh hairdressers and beauty salons, up from 494th.

## The direct record
What agents get for Natalie Mackenzie Beauty Collective, as JSON: https://directindex.org/api/direct/nmbeautycollective.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 0131 551 5704

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got TimeoutError: The operation was aborted due to timeout); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 0 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/nmbeautycollective.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/nmbeautycollective.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=nmbeautycollective.com&force=1