---
title: What an AI agent reads on Natural History Museum · The Direct Index
url: https://directindex.org/r/nhm.ac.uk/agent-view?format=md
---

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 [Report](https://directindex.org/r/nhm.ac.uk) · scanned 2026-10-15

# What an AI agent reads on Natural History Museum

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. This is that view of [nhm.ac.uk](https://www.nhm.ac.uk/), from the copy the scanner kept.

6,450

characters of text without JavaScript

none

structured data for the business

2

of 3 AI crawlers turned away at the edge (GPTBot, ClaudeBot)

 Text

## The words an agent gets

Title: Home | Natural History Museum · language en. First 1,800 of 6,450 characters:

```
Home | Natural History MuseumSkip to contentWhat’s onVisit us Visit our gardensDiscover a haven for wildlife and people in the heart of London. Tickets and visitor informationGetting hereMap and attractionsCafes and shopsAccessibilitySchools and groupsVisit us in Tring, HertfordshireShop Nature online Featured articleMeet the monsters of the Jurassic seasJourney beneath the waves and meet some of the fiercest marine reptiles that have ever lived. News and storiesActivities for allWays to help the planetIdentify UK natureWildlife photography galleryOnline coursesOur work Research themesOur research themes focus our work so we can find solutions to some of the biggest global challenges. Support usOur scienceSearchSearchPopular search terms:British wildlifeWildlife Photographer of the YearDinosaursJurassic OceansMembershipHuman evolutionWhat’s onVisit usShopNature onlineOur workSearchNatural History Museum homepageCome curious, leave inspiredOpen every day, 10:00–17:50 Skip the queue with any ticket or membership Exhibitions and eventsGet free entry ticketCome curious, leave inspiredOpen every day, 10:00–17:50 Skip the queue with any ticket or membership Exhibitions and eventsGet free entry ticketWelcome to the UK’s most popular museumOpen every day, 10:00–17:50 Skip the queue with any ticket or membership Exhibitions and eventsGet free entry ticketWelcome to the UK’s most popular museumOpen every day, 10:00–17:50 Skip the queue with any ticket or membership Free entry. Support our work with a donation. Exhibitions and eventsGet your entry ticketJurassic Oceans: Monsters of the DeepTake a thrilling deep dive back in time into ancient waters with this monstrous exhibition. Open until Sunday 3 January Book your tickets to Jurassic OceansJurassic Oceans: Monsters of the DeepT
```

 Facts

## What it can state about the business

| A business type in JSON-LD | no |
| Name | no |
| Telephone | no |
| Address | no |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 0 |

 Actions

## The links it would act on

| Link | Role | Where it goes |
| --- | --- | --- |
| [www.nhm.ac.uk/visit.html](https://www.nhm.ac.uk/visit.html) | booking | the business's own site |
| [ticketing.nhm.ac.uk/events/GENAD-ADM](https://ticketing.nhm.ac.uk/events/GENAD-ADM) | booking | the business's own site |

Everything here comes from one fetch of the homepage as a crawler; the [report](https://directindex.org/r/nhm.ac.uk) turns it into a score and fixes, with a kit to paste.

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Business listings from OpenStreetMap contributors, ODbL. Scores under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","founder":{"@type":"Person","name":"Antonio Curado"},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
```