# Go New Zealand: Agent-Direct Score D (50.8%)

Site: https://www.newzealand.com.au/subscribe
Report: https://directindex.org/r/newzealand.com.au
Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Go New Zealand is hard for agents to use.
An AI assistant can open Go New Zealand's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.

## Direct links
- Phone: +61864005784

## What to fix first

- **No ticket link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a ticket or booking page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Go New Zealand",
  "url": "https://www.newzealand.com.au/subscribe",
  "telephone": "+61864005784",
  "address": "5 Tully Ct, 6149, Perth",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -32.0589597,
    "longitude": 115.8642116
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
167 of 325 in Perth tours, attractions and museums. Top 51% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 9% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 6% | no |
| Have an llms.txt | 35% | yes |

Nearest places in the index: Aussie Campervans & Car Rentals Perth (C, 839 m, https://directindex.org/r/aussiecampervans.com); Aviation Heritage Museum (C, 1211 m, https://directindex.org/r/raafawa.org.au); Wandoo Reintegration Facility (F, 2596 m, https://directindex.org/r/correctiveservices.wa.gov.au); Kevin Pearce Tours (F, 2914 m, https://directindex.org/r/kevinpearcetours.com.au); CTC City Travel Centre (F, 3022 m, https://directindex.org/r/ctcperth.com.au); Important Items (F, 3757 m, https://directindex.org/r/importantitems.com.au); STA Travel (F, 3861 m, https://directindex.org/r/statravel.com.au); Indigenous Tours WA (C, 3913 m, https://directindex.org/r/indigenouswa.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


See what an AI agent reads on this site: https://directindex.org/r/newzealand.com.au/agent-view

## Businesses like Go New Zealand in Perth tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Perth tours, attractions and museums | 325 | 50% | 16% | 50.8% |

The best of the businesses of the same kind in Perth tours, attractions and museums: Swan Valley Visitor Centre (A 95.4%, https://directindex.org/r/swanvalley.com.au); Warp Training Australia (A 90.8%, https://directindex.org/r/wta.edu.au); Imagine Cruising (A 86.2%, https://directindex.org/r/imaginecruising.com.au); Independent Perth Domestic Airport (B 84.6%, https://directindex.org/r/ampol.com.au); Lazy Frog Booking (B 81.5%, https://directindex.org/r/thelazyfrog.co.uk).

With the three fixes above (No ticket link on the website; Structured data is incomplete; No tickets and prices found), the score would be about 95.4%, which would be first of 325 in Perth tours, attractions and museums.

## The direct record
What agents get for Go New Zealand, as JSON: https://directindex.org/api/direct/newzealand.com.au
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +61864005784

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/newzealand.com.au
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/newzealand.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/newzealand.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=newzealand.com.au&force=1