# Helmut Newton Foundation: Agent-Direct Score D (50.8%)

Site: http://www.helmut-newton.de/
Report: https://directindex.org/r/newton-foundation.org
Scanned: 2026-10-14 (provisional: the action test and the assistant citation check pending)
Helmut Newton Foundation is hard for agents to use.

## Direct links
- Phone: +49 30 3186 4856

## What to fix first, by points
- **No way to buy tickets online.** (+15 points) Agents have nothing to act on. Add a ticket or booking page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: what to paste

Structured data, one block in the page head:

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Helmut Newton Foundation",
  "url": "http://www.helmut-newton.de/",
  "telephone": "+49 30 3186 4856",
  "email": "info@helmut-newton-foundation.org",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 52.5080191,
    "longitude": 13.3320045
  },
  "openingHours": "Tu,We,Fr,Sa,Su 11:00-19:00; Th 11:00-20:00; Mo off",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Friday",
        "Saturday",
        "Sunday"
      ],
      "opens": "11:00",
      "closes": "19:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Thursday"
      ],
      "opens": "11:00",
      "closes": "20:00"
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (Organization).** but without address, phone or hours

## Where it stands
Rank 54 of 345 in Berlin tours, attractions and museums (top 16%).

| What the top tenth does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 39% | no |
| Publish the menu or price list as HTML | 17% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 97% | yes |
| Structured data with address, phone and hours | 6% | no |
| Have an llms.txt | 33% | yes |

Nearest places in the index: C/O Berlin (D, 184 m, https://directindex.org/r/co-berlin.org); Kaiser-Wilhelm-Gedächtniskirche (F, 406 m, https://directindex.org/r/gedaechtniskirche-berlin.de); Deutsches Design Museum (F, 590 m, https://directindex.org/r/deutsches-design-museum.de); Over The Rainbow (F, 608 m, https://directindex.org/r/overtherainbow.de); BEX Sightseeing (F, 698 m, https://directindex.org/r/db-buscharter.de); Jet on Travels (F, 736 m, https://directindex.org/r/jetontravels.de); Werkstatt Exilmuseum (F, 782 m, https://directindex.org/r/exilmuseum.berlin); Architekturmuseum (F, 833 m, https://directindex.org/r/tu-berlin.de); Das Verborgene Museum  (geschlossen) (F, 917 m, https://directindex.org/r/dasverborgenemuseum.de); Werkbund Berlin (F, 925 m, https://directindex.org/r/werkbund-berlin.de).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked and claimed businesses in each city index.

Against its peers: Sites built with WordPress average 57% (26% A or B, 35830 sites); this site 50.8%.

What an AI agent reads on this site: https://directindex.org/r/newton-foundation.org/agent-view

Read by AI agents 7 times this month (ClaudeBot 7).

## Score breakdown
| Component | Points | Available |
|---|---|---|
| reachable | 25 | 25 |
| readable | 8 | 25 |
| actionable | 0 | 15 (action_test pending) |
| cited | 0 | 0 (probes pending) |

## Agent readiness (Cloudflare criteria)
Level 1 of 5: Basic Web Presence. Cloudflare's report: https://isitagentready.com/newton-foundation.org
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Methodology: https://directindex.org/methodology · Rescan: https://directindex.org/scan?url=newton-foundation.org&force=1