# The New Moon: Agent-Direct Score B (84.6%)

Site: https://www.newmoonleadenhall.com/?utm_source=facebook&utm_medium=locations&utm_campaign=MC_pubpage
Report: https://directindex.org/r/newmoonleadenhall.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
The New Moon is mostly ready for agents.
Some AI assistants are turned away by The New Moon's website. It can read what The New Moon offers. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.newmoonleadenhall.com/book-a-table (on the business's own site)
- Menu: https://www.newmoonleadenhall.com/menus
- Phone: +44 20 7626 3625
- Address: Gracechurch Street 88 EC3V 0DN London
- Its menu mentions: allergens
- Step-free access (OpenStreetMap)

## Nearby, also direct
Places near The New Moon that take a booking or an order on their own website, with no marketplace in between.
- The Swan Tavern (70 m): https://directindex.org/r/swanec3.co.uk
- The Counting House (70 m): https://directindex.org/r/the-counting-house.com
- Rocca (70 m): https://directindex.org/r/oriani.bar
- Golden Goose (80 m): https://directindex.org/r/goldengoose.london

## What to fix first
- **The server turns AI crawlers away at the door.** (+10 points) Requests as GPTBot (challenge:access denied), ClaudeBot (challenge:access denied), PerplexityBot (challenge:access denied) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

llms.txt. Save as /llms.txt at the root of the site.

```
# The New Moon

> bar or pub in Gracechurch Street 88 EC3V 0DN London, London cafes and bars. Phone +44 20 7626 3625.

## Book or order directly

- Book: https://www.newmoonleadenhall.com/book-a-table (on the business's own site)
- Menu: https://www.newmoonleadenhall.com/menus

## About

- Website: https://www.newmoonleadenhall.com/?utm_source=facebook&utm_medium=locations&utm_campaign=MC_pubpage
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (BarOrPub).** address, phone, opening hours
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Booking on your own site.** Agents can book without going through a marketplace.

## Where it stands
639 of 5693 in London cafes and bars. Top 11% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 93% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 93% | no |
| Structured data with address, phone and hours | 49% | yes |
| Have an llms.txt | 22% | no |

Nearest places in the index: Lay & Wheeler (F, 45 m, https://directindex.org/r/laywheeler.com); Chamberlain's Restaurant (F, 56 m, https://directindex.org/r/chamberlainsoflondon.co.uk); Lamb Tavern (B, 67 m, https://directindex.org/r/lambtavernleadenhall.com); The Swan Tavern (A, 70 m, https://directindex.org/r/swanec3.co.uk); The Counting House (A, 70 m, https://directindex.org/r/the-counting-house.com); S & M Cafe (D, 72 m, https://directindex.org/r/sandmcafe.co.uk); Rocca (C, 74 m, https://directindex.org/r/oriani.bar); The Stag Coffee House (F, 78 m, https://directindex.org/r/stagcoffeehouse.com); Golden Goose (A, 81 m, https://directindex.org/r/goldengoose.london); ATMOSPRESSO Cafe Bakery , Daily fresh homemade pastries and breads (F, 94 m, https://directindex.org/r/atmospresso.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London cafes and bars and named 83 places. The New Moon wasn't one of them. See who was named: https://directindex.org/city/london-cafes-bars/recommended


See what an AI agent reads on this site: https://directindex.org/r/newmoonleadenhall.com/agent-view

## Businesses like The New Moon in London cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London cafes and bars | 5693 | 50% | 30% | 84.6% |

The best of the businesses of the same kind in London cafes and bars: And Then (A 100%, https://directindex.org/r/andthentooting.com); Artistcafelondon (A 100%, https://directindex.org/r/artistcafelondon.co.uk); Bar 8 (A 100%, https://directindex.org/r/bar8.co.uk); Bar Américain (A 100%, https://directindex.org/r/brasseriezedel.com); Bar Soho (A 100%, https://directindex.org/r/barsoho.co.uk).

With the fix above (The server turns AI crawlers away at the door), the score would be about 100%, which would be first of 5,693 in London cafes and bars.

## The direct record
What agents get for The New Moon, as JSON: https://directindex.org/api/direct/newmoonleadenhall.com
- Book: https://www.newmoonleadenhall.com/book-a-table (own site; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: https://www.newmoonleadenhall.com/menus (html_page; from the scan)
- Hours: none on record
- Phone: +44 20 7626 3625
- Stable links that count: https://directindex.org/go/newmoonleadenhall.com/book, https://directindex.org/go/newmoonleadenhall.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 15 | 25 |
| Readable | 25 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/newmoonleadenhall.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/newmoonleadenhall.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/newmoonleadenhall.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=newmoonleadenhall.com&force=1