# New Farm Deli: Agent-Direct Score A (86.2%)

Site: https://newfarmdeli.com.au/
Report: https://directindex.org/r/newfarmdeli.com.au
Scanned: 2026-10-17 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
New Farm Deli is ready for agents.
An AI assistant can open the website of New Farm Deli. What New Farm Deli offers is in a PDF or an image, which assistants read poorly. It finds a way to book or order directly, through SevenRooms.

## Direct links
- Book directly: http://www.sevenrooms.com/reservations/newfarmdeli (through sevenrooms acting for the business)
- Order directly: https://www.newfarmdeli.com.au/deli-online/cakes-c162647039 (on the business's own site)
- Menu: https://www.newfarmdeli.com.au/_files/ugd/bf8dcc_a9ce65154a504a56bd7468484ad13f74.pdf
- Phone: +61 7 3358 2634

## What to fix first
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **Menu or price list is a PDF.** (+3 points) Most agents skip PDFs or read them badly. Publish it as HTML, keep the PDF as a download. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "CafeOrCoffeeShop",
  "name": "New Farm Deli",
  "url": "https://newfarmdeli.com.au/",
  "telephone": "+61 7 3358 2634",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Brunswick Street 900",
    "postalCode": "4005"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -27.4672586,
    "longitude": 153.0471874
  },
  "openingHours": "Mo-Sa 06:00-18:00, Su 06:00-17:00",
  "servesCuisine": [
    "italian"
  ],
  "acceptsReservations": "http://www.sevenrooms.com/reservations/newfarmdeli",
  "hasMenu": "https://www.newfarmdeli.com.au/_files/ugd/bf8dcc_a9ce65154a504a56bd7468484ad13f74.pdf",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "http://www.sevenrooms.com/reservations/newfarmdeli",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.newfarmdeli.com.au/deli-online/cakes-c162647039",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (LocalBusiness).** address, phone
- **Booking through sevenrooms on your own domain.** No marketplace commission, and the guest stays yours.
- **Ordering on your own site.** Agents can order without a marketplace in the loop.

## Where it stands
36 of 257 in Brisbane cafes and bars. Top 14% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 100% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 100% | yes |
| Structured data with address, phone and hours | 8% | no |
| Have an llms.txt | 8% | yes |

Nearest places in the index: The Bakeologists (B, 77 m, https://directindex.org/r/thebakeologists.com.au); Idle (A, 130 m, https://directindex.org/r/anyday.com.au); Death Before Decaf (F, 446 m, https://directindex.org/r/deathbeforedecaf.com.au); The Junk Bar (B, 563 m, https://directindex.org/r/thejunkbar.com.au); Crypto Coffee (B, 956 m, https://directindex.org/r/cryptocoffee.com.au); Moonshine Coffee Roasters (F, 1144 m, https://directindex.org/r/moonshinecoffee.com.au); Story Bridge Hotel (B, 1154 m, https://directindex.org/r/storybridgehotel.com.au); Felons Brewing Co (C, 1205 m, https://directindex.org/r/felonsbrewingco.com.au); The Queens Arms Hotel (C, 1206 m, https://directindex.org/r/qahotel.com); Dalgety 2.0 Public House (C, 1240 m, https://directindex.org/r/dalgetypublichouse.com.au).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with Wix 49% (23% A or B, 7935 sites); Sites using SevenRooms 70% (52% A or B, 1012 sites); This site 86.2%.

See what an AI agent reads on this site: https://directindex.org/r/newfarmdeli.com.au/agent-view

## Businesses like New Farm Deli in Brisbane cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Brisbane cafes and bars | 257 | 57% | 38% | 86.2% |
| Sites built with Wix in Brisbane cafes and bars | 21 | 53% | 33% | 86.2% |
| Sites using SevenRooms in Brisbane cafes and bars | 11 | 74% | 73% | 86.2% |
| Sites built with Wix and using SevenRooms in Brisbane cafes and bars | 1 | 86% | 100% | 86.2% |

The best of the sites using SevenRooms in Brisbane cafes and bars: Waterloo Hotel (A 86.2%, https://directindex.org/r/waterloohotel.com.au); 1603 Bar (B 84.6%, https://directindex.org/r/izakayapublico.com); Goldie's Tavern (B 78.5%, https://directindex.org/r/goldiestavernbrisbane.com.au); The Wickham (B 75.4%, https://directindex.org/r/thewickham.com.au); The Hills Roastery (B 72.8%, https://directindex.org/r/thehillsbrisbane.com.au).

With the two fixes above (Structured data is incomplete; Menu or price list is a PDF) the score would be about 95.4%: 3rd of 257 in Brisbane cafes and bars, up from 36th.

## The direct record
What agents get for New Farm Deli, as JSON: https://directindex.org/api/direct/newfarmdeli.com.au
- Book: http://www.sevenrooms.com/reservations/newfarmdeli (vendor on own site: SevenRooms; found by the scan of 2026-10-17, not yet tested)
- Order: https://www.newfarmdeli.com.au/deli-online/cakes-c162647039 (own site; found by the scan of 2026-10-17, not yet tested)
- Menu: https://www.newfarmdeli.com.au/_files/ugd/bf8dcc_a9ce65154a504a56bd7468484ad13f74.pdf (pdf; from the scan)
- Hours: Mo-Sa 06:00-18:00, Su 06:00-17:00 (from OpenStreetMap)
- Phone: +61 7 3358 2634
- Stable links that count: https://directindex.org/go/newfarmdeli.com.au/book, https://directindex.org/go/newfarmdeli.com.au/order, https://directindex.org/go/newfarmdeli.com.au/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 16 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/newfarmdeli.com.au
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/newfarmdeli.com.au/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/newfarmdeli.com.au/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=newfarmdeli.com.au&force=1