# Nena Beauty: Agent-Direct Score B (70.8%)

Site: https://www.nenabeauty.co.uk/
Report: https://directindex.org/r/nenabeauty.co.uk
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Nena Beauty is mostly ready for agents.
An AI assistant can open Nena Beauty's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Treatwell.

## Direct links
- Book directly: https://widget.treatwell.co.uk/common/venue-menu/javascript/widget-button.js?v1 (through treatwell acting for the business)
- Phone: +442070313506
- Address: 253 Portobello Rd, Lancaster Rd, W11 1LR, London

## Nearby, also direct
Places near Nena Beauty that take a booking or an order on their own website, with no marketplace in between.
- Samantha Cusick (90 m): https://directindex.org/r/samanthacusicklondon.com
- Sorellina Clinic  (200 m): https://directindex.org/r/sorellinaclinic.com

## What to fix first
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+4 points) Missing: address, telephone. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Nena Beauty",
  "url": "https://www.nenabeauty.co.uk/",
  "telephone": "+442070313506",
  "address": "253 Portobello Rd, Lancaster Rd, W11 1LR, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.51749809,
    "longitude": -0.20658544
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://widget.treatwell.co.uk/common/venue-menu/javascript/widget-button.js?v1",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Nena Beauty

> local business in 253 Portobello Rd, Lancaster Rd, W11 1LR, London, London hairdressers and beauty salons. Phone +442070313506.

## Book or order directly

- Book: https://widget.treatwell.co.uk/common/venue-menu/javascript/widget-button.js?v1 (through treatwell acting for the business)

## About

- Website: https://www.nenabeauty.co.uk/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (LocalBusiness).** opening hours
- **Appointments through treatwell on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
Not ranked yet in London hairdressers and beauty salons.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 95% | yes |
| Publish the menu or price list as HTML | 11% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 59% | no |

Nearest places in the index: Basecuts  Portobello (F, 84 m, https://directindex.org/r/basecuts.com); Samantha Cusick (B, 87 m, https://directindex.org/r/samanthacusicklondon.com); Skinglow Clinic - Top Rated Aesthetic Clinic in Notting Hill (F, 127 m, https://directindex.org/r/skinglowclinic.co.uk); Nottii Hill Salon (F, 127 m, https://directindex.org/r/nottiihill.com); Genco Male Grooming - Notting Hill (D, 201 m, https://directindex.org/r/genco-uk.com); Sorellina Clinic  (B, 203 m, https://directindex.org/r/sorellinaclinic.com); SK Hair and Beauty (F, 217 m, https://directindex.org/r/skhairandbeauty.co.uk); Children Of Vision Portobello (F, 222 m, https://directindex.org/r/childrenofvision.co.uk); Murphys (F, 226 m, https://directindex.org/r/murphyslondon.com); John MacPherson Hair (D, 247 m, https://directindex.org/r/johnmacphersonhair.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London hairdressers and beauty salons and named 85 places. Nena Beauty wasn't one of them. See who was named: https://directindex.org/city/london-salons/recommended


Compared with its peers: Sites built with Squarespace 61% (41% A or B, 33756 sites); Sites using Treatwell 49% (4% A or B, 1916 sites); This site 70.8%.

See what an AI agent reads on this site: https://directindex.org/r/nenabeauty.co.uk/agent-view

## Businesses like Nena Beauty in London hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Sites built with Squarespace in London hairdressers and beauty salons | 416 | 63% | 38% | 70.8% |
| Sites using Treatwell in London hairdressers and beauty salons | 202 | 51% | 3% | 70.8% |
| Sites built with Squarespace and using Treatwell in London hairdressers and beauty salons | 11 | 59% | 9% | 70.8% |

The best of the sites built with Squarespace and using Treatwell in London hairdressers and beauty salons: Coco Hair & Beauty (C 67.7%, https://directindex.org/r/coco336.co.uk); Anita Lawrence Hairdressing (C 64.6%, https://directindex.org/r/anitalawrence.com); Bhueti (C 64.6%, https://directindex.org/r/bhueti.com); Cobalt Nail & Massage (C 64.6%, https://directindex.org/r/cobalt-nailspa.com); Siam Breeze Massage & Spa (C 63.1%, https://directindex.org/r/siambreeze.co.uk).

## The direct record
What agents get for Nena Beauty, as JSON: https://directindex.org/api/direct/nenabeauty.co.uk
- Book: https://widget.treatwell.co.uk/common/venue-menu/javascript/widget-button.js?v1 (vendor on own site: Treatwell; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +442070313506
- Stable links that count: https://directindex.org/go/nenabeauty.co.uk/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Treatwell: Not stated. Treatwell's website and app terms of use (April 2024), section 8.4.3, forbid automated systems or software that extract content or data without a written licence; bookings fall under separate booking terms that were not read, so an agent booking for a customer is not addressed here. Read 2026-10-15: https://www.treatwell.co.uk/info/terms-of-use/

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 11 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/nenabeauty.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/nenabeauty.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/nenabeauty.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=nenabeauty.co.uk&force=1
