# New England Medical Research: Agent-Direct Score F (38.5%)

Site: https://www.nejm.org
Report: https://directindex.org/r/nejm.org
Scanned: 2026-10-23 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
New England Medical Research is largely invisible to agents.
Some AI assistants are turned away by New England Medical Research's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Order directly: https://catalyst.nejm.org/ (on the business's own site)
- Phone: 16173253562
- Address: 1400 Vfw Pkwy, 02132-4927, West Roxbury

## Nearby, also direct
Places near New England Medical Research that take a booking or an order on their own website, with no marketplace in between.
- Ortho Sport & Spine Physicians (550 m): https://directindex.org/r/orthosportandspine.com
- Nirvana Medical Aesthetics (560 m): https://directindex.org/r/nirvanamedicalaesthetics.com
- Sea Legs Integrative Veterinary Health (750 m): https://directindex.org/r/sealegsvet.com
- Parkway Veterinary Hospital (950 m): https://directindex.org/r/parkwayvethospital.com

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Dentist, MedicalClinic, Physiotherapy or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **The server turns AI crawlers away at the door.** (+10 points) Requests as GPTBot (challenge:attention required), ClaudeBot (challenge:attention required), PerplexityBot (challenge:attention required) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost?' from directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **robots.txt blocks GPTBot, PerplexityBot, Google-Extended, ChatGPT-User.** (+5 points) These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. Guide: https://directindex.org/guides/robots-txt-for-ai-agents
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "New England Medical Research",
  "url": "https://www.nejm.org",
  "telephone": "16173253562",
  "address": "1400 Vfw Pkwy, 02132-4927, West Roxbury",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 42.2745746,
    "longitude": -71.1716749
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://catalyst.nejm.org/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

robots.txt. Add these lines to /robots.txt and delete any Disallow rule that names these crawlers.

```
# Let AI assistants read the site: they send people to you; a marketplace keeps them.
# Remove any Disallow lines for these names elsewhere in this file.
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-User
Allow: /

User-agent: Perplexity-User
Allow: /
```

llms.txt. Save as /llms.txt at the root of the site.

```
# New England Medical Research

> local business in 1400 Vfw Pkwy, 02132-4927, West Roxbury, Boston dentists, clinics and vets. Phone 16173253562.

## Book or order directly

- Order: https://catalyst.nejm.org/ (on the business's own site)

## About

- Website: https://www.nejm.org
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
359 of 478 in Boston dentists, clinics and vets. Top 75% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 96% | yes |
| Publish the menu or price list as HTML | 2% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | no |
| Structured data with address, phone and hours | 31% | no |
| Have an llms.txt | 40% | no |

Nearest places in the index: Boston Va Research Institute (D, 0 m, https://directindex.org/r/bvari.org); CITIDental West Roxbury (C, 374 m, https://directindex.org/r/citidentalwestroxbury.com); Beantown Physio (D, 552 m, https://directindex.org/r/beantownphysio.com); Ortho Sport & Spine Physicians (C, 554 m, https://directindex.org/r/orthosportandspine.com); Brookline Dermatology Associates (C, 555 m, https://directindex.org/r/brooklinedermatology.com); Kolesnikov Alexander, Md (F, 558 m, https://directindex.org/r/usafibroidcenters.com); Nirvana Medical Aesthetics (B, 558 m, https://directindex.org/r/nirvanamedicalaesthetics.com); Sea Legs Integrative Veterinary Health (B, 745 m, https://directindex.org/r/sealegsvet.com); Parkway Veterinary Hospital (C, 954 m, https://directindex.org/r/parkwayvethospital.com); VIP Petcare Vaccination Clinic (D, 1174 m, https://directindex.org/r/vippetcare.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


See what an AI agent reads on this site: https://directindex.org/r/nejm.org/agent-view

## Businesses like New England Medical Research in Boston dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Boston dentists, clinics and vets | 478 | 50% | 22% | 38.5% |

The best of the businesses of the same kind in Boston dentists, clinics and vets: Brush & Floss Boston Dental (A 93.8%, https://directindex.org/r/brushandflossboston.com); Copley Dental Associates (A 87.5%, https://directindex.org/r/copleydental.com); Back Bay Veterinary Clinic (B 84.6%, https://directindex.org/r/backbayvet.com); Boston Animal Hospital (B 84.6%, https://directindex.org/r/bostonanimalhosp.com); Boston Center For Pregnancy Choices (B 84.6%, https://directindex.org/r/bostonpregnancycenter.org).

With the three fixes above (No structured data for the business; The server turns AI crawlers away at the door; No list of services and prices found), the score would be about 87.7%. That would be 2nd of 478 in Boston dentists, clinics and vets, up from 359th.

## The direct record
What agents get for New England Medical Research, as JSON: https://directindex.org/api/direct/nejm.org
- Book: none on record
- Order: https://catalyst.nejm.org/ (own site; found by the scan of 2026-10-23, not yet tested)
- Menu: none on record
- Hours: none on record
- Phone: 16173253562
- Stable links that count: https://directindex.org/go/nejm.org/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 10 | 25 |
| Readable | 0 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/nejm.org
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/nejm.org/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/nejm.org/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=nejm.org&force=1