# Neal's Yard Remedies: Agent-Direct Score F (35.4%)

Site: https://www.nealsyardremedies.com/
Report: https://directindex.org/r/nealsyardremedies.com
Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Neal's Yard Remedies is largely invisible to agents.
AI assistants cannot open the website of Neal's Yard Remedies, so they rely on what other sites say about it.

## Direct links
- Book directly: https://www.nealsyardremedies.com/pages/therapies (on the business's own site)
- Order directly: https://www.nealsyardremedies.com/pages/delivery-options (on the business's own site)

## What to fix first
- **The site turns every visitor without a browser away, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge); only a real browser got the page. Every AI crawler and agent is turned away the same way, so Reachable scores 0 and the rest is measured on the rendered page. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost' from marketplaces and directories instead. Add a page with services and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BeautySalon",
  "name": "Neal's Yard Remedies",
  "url": "https://www.nealsyardremedies.com/",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 52.4781088,
    "longitude": -1.898472
  },
  "openingHours": "Mo-Sa 10:00-19:00; Su 11:00-17:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday"
      ],
      "opens": "10:00",
      "closes": "19:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "11:00",
      "closes": "17:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.nealsyardremedies.com/pages/therapies",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.nealsyardremedies.com/pages/delivery-options",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There is no robots.txt, which allows everything.
- **Structured data present (Organization).** but without address, phone or hours
- **Appointments on your own site.** Agents can book an appointment without a marketplace in the loop.
- **Ordering on your own site.** Agents can order without a marketplace in the loop.

## Since the scan of 2026-10-14 (F then)
- Fixed: The site could not be read at all
- New: The site turned every visitor without a browser away; Structured data was incomplete; No menu or price list

## Where it stands
76 of 78 in Birmingham hairdressers and beauty salons. Top 97% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 10% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 90% | no |
| Structured data with address, phone and hours | 20% | no |
| Have an llms.txt | 30% | no |

Nearest places in the index: Supercuts (F, 138 m, https://directindex.org/r/supercuts.com); Toni & Guy (F, 170 m, https://directindex.org/r/variahairstudio.com); Francesco Hair Academy (B, 237 m, https://directindex.org/r/francescohair.salon); Tanning Shop (C, 268 m, https://directindex.org/r/thetanningshop.co.uk); Primark Beauty Studio (C, 316 m, https://directindex.org/r/rawrbeauty.co.uk); Christodoulous Hair & Beauty (F, 374 m, https://directindex.org/r/hairbeauty.me); Benjamin Ryan Hair (C, 463 m, https://directindex.org/r/benjaminryanhair.co.uk); Townhouse (C, 471 m, https://directindex.org/r/townhouse.co.uk); Jessica & Joseph Hair Atelier (F, 641 m, https://directindex.org/r/jessicajosephhair.com); Bianco Beauty Laser Tattoo Removal (C, 643 m, https://directindex.org/r/biancobeauty.co.uk).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with Shopify 58% (37% A or B, 1345 sites); This site 35.4%.

See what an AI agent reads on this site: https://directindex.org/r/nealsyardremedies.com/agent-view

## Businesses like Neal's Yard Remedies in Birmingham hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Birmingham hairdressers and beauty salons | 78 | 45% | 15% | 35.4% |
| Sites built with Shopify in Birmingham hairdressers and beauty salons | 2 | 43% | 0% | 35.4% |

The best of the businesses of the same kind in Birmingham hairdressers and beauty salons: Adhara Hair & Beauty (B 80%, https://directindex.org/r/adharahair.co.uk); Sally Beauty (B 77.5%, https://directindex.org/r/sallybeauty.co.uk); Stay Faded (B 77.5%, https://directindex.org/r/ueniweb.com); Natural Health Solutions (B 75.4%, https://directindex.org/r/naturalhealthsolutions.co.uk); ZeZe Beauty Art (B 75%, https://directindex.org/r/zezebeautyart.co.uk).

With the three fixes above (The site turns every visitor without a browser away, AI agents included; Structured data is incomplete; No price list of services found) the score would be about 95.4%: first of 78 in Birmingham hairdressers and beauty salons.

This site appears in 2 cities (2 places on nealsyardremedies.com). https://directindex.org/brand/nealsyardremedies.com

## The direct record
What agents get for Neal's Yard Remedies, as JSON: https://directindex.org/api/direct/nealsyardremedies.com
- Book: https://www.nealsyardremedies.com/pages/therapies (own site; found by the scan of 2026-10-15, not yet tested)
- Order: https://www.nealsyardremedies.com/pages/delivery-options (own site; found by the scan of 2026-10-15, not yet tested)
- Menu: none on record
- Hours: Mo-Sa 10:00-19:00; Su 11:00-17:00 (closed now) (from OpenStreetMap)
- Phone: none on record
- Stable links that count: https://directindex.org/go/nealsyardremedies.com/book, https://directindex.org/go/nealsyardremedies.com/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/nealsyardremedies.com/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/nealsyardremedies.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=nealsyardremedies.com&force=1