# Must See: Agent-Direct Score C (67.7%)

Site: http://www.mustsee.world/
Report: https://directindex.org/r/mustsee.world
Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Must See is partly visible to agents.
An AI assistant can open Must See's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Peek.

## Direct links
- Book directly: https://book.peek.com/s/39e3e574-ff43-4db6-909d-25b0eef2ad69/ay29Y?gaClientId=1796661355.1708624434&#038;gaSessionId=1713927336 (through peek acting for the business)
- Phone: +18555270857
- Address: 488 Post St, 94102, San Francisco
- Prices: 21 prices on the site, the middle one $128

## Nearby, also direct
Places near Must See that take a booking or an order on their own website, with no marketplace in between.
- Gray Line San Francisco (0 m): https://directindex.org/r/graylineofsanfrancisco.com
- Color Factory San Francisco (60 m): https://directindex.org/r/colorfactory.co
- White Wolf Private Tours (110 m): https://directindex.org/r/whitewolftours.com
- Free SF Tour (140 m): https://directindex.org/r/freesftour.com

## What to fix first
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **21 prices on the landing page, the middle one $128.** In San Francisco, the middle price of comparable sites that show prices is $78.75.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Must See",
  "url": "http://www.mustsee.world/",
  "telephone": "+18555270857",
  "address": "488 Post St, 94102, San Francisco",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 37.78822254,
    "longitude": -122.40968036
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://book.peek.com/s/39e3e574-ff43-4db6-909d-25b0eef2ad69/ay29Y?gaClientId=1796661355.1708624434&#038;gaSessionId=1713927336",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Must See

> organization in 488 Post St, 94102, San Francisco, San Francisco tours, attractions and museums. Phone +18555270857.

## Book or order directly

- Book: https://book.peek.com/s/39e3e574-ff43-4db6-909d-25b0eef2ad69/ay29Y?gaClientId=1796661355.1708624434&#038;gaSessionId=1713927336 (through peek acting for the business)

## About

- Website: http://www.mustsee.world/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it
- **Tickets through peek on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
43 of 328 in San Francisco tours, attractions and museums. Top 13% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 94% | yes |
| Publish the menu or price list as HTML | 9% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 94% | yes |
| Structured data with address, phone and hours | 9% | no |
| Have an llms.txt | 41% | no |

Nearest places in the index: Gray Line San Francisco (B, 2 m, https://directindex.org/r/graylineofsanfrancisco.com); Color Factory San Francisco (F, 64 m, https://directindex.org/r/colorfactory.co); Moxie Travel (F, 113 m, https://directindex.org/r/moxietravel.com); Aardvark Brazil Visa (F, 113 m, https://directindex.org/r/aardvarkbrazilvisa.com); White Wolf Private Tours (C, 113 m, https://directindex.org/r/whitewolftours.com); Orange Sky Adventures (F, 114 m, https://directindex.org/r/voca.cc); Victorian Home Walk (C, 134 m, https://directindex.org/r/victorianhomewalk.com); Free SF Tour (A, 142 m, https://directindex.org/r/freesftour.com); Urban Trek USA (D, 153 m, https://directindex.org/r/blogspot.com); Atm Travel (F, 164 m, https://directindex.org/r/atmtrvl.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about San Francisco tours, attractions and museums and named 47 places. Must See wasn't one of them. See who was named: https://directindex.org/city/san-francisco-tours/recommended


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236087 sites); Sites using Peek 65% (40% A or B, 106 sites); This site 67.7%.

See what an AI agent reads on this site: https://directindex.org/r/mustsee.world/agent-view

## Businesses like Must See in San Francisco tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in San Francisco tours, attractions and museums | 328 | 45% | 12% | 67.7% |
| Sites built with WordPress in San Francisco tours, attractions and museums | 114 | 53% | 16% | 67.7% |
| Sites using Peek in San Francisco tours, attractions and museums | 18 | 63% | 22% | 67.7% |
| Sites built with WordPress and using Peek in San Francisco tours, attractions and museums | 10 | 69% | 30% | 67.7% |

The best of the sites built with WordPress and using Peek in San Francisco tours, attractions and museums: Dylan's Tours (B 81.1%, https://directindex.org/r/dylanstours.com); Avital Food Tours (B 80%, https://directindex.org/r/avitalexperiences.com); Muir Woods Shuttles and Tours (B 76.9%, https://directindex.org/r/muirwoodsshuttlesandtours.com); San Francisco Ghosts: Ghost Tours & Haunted Pub Crawls (C 67.7%, https://directindex.org/r/thehauntghosttours.com); Wok Wiz Chinatown Walking Tours (C 67.7%, https://directindex.org/r/wokwiz.com).

With the two fixes above (No tickets and prices found; Structured data is incomplete), the score would be about 87.7%. That would be 2nd of 328 in San Francisco tours, attractions and museums, up from 43rd.

## The direct record
What agents get for Must See, as JSON: https://directindex.org/api/direct/mustsee.world
- Book: https://book.peek.com/s/39e3e574-ff43-4db6-909d-25b0eef2ad69/ay29Y?gaClientId=1796661355.1708624434&#038;gaSessionId=1713927336 (vendor on own site: Peek; found by the scan of 2026-10-24, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +18555270857
- Stable links that count: https://directindex.org/go/mustsee.world/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Peek: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 9 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/mustsee.world
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/mustsee.world/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/mustsee.world/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=mustsee.world&force=1
