# Must See In Iceland: Agent-Direct Score C (60%) Site: http://www.mustsee.is/ Report: https://directindex.org/r/mustsee.is Scanned: 2026-11-04 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Must See In Iceland is partly visible to agents. An AI assistant can open Must See In Iceland's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through ferdamalastofa.is. ## Direct links - Phone: +3547700250 - Address: Hverfisgata 105, 101, Reykjavíkurborg ## Nearby, also direct Places near Must See In Iceland that take a booking or an order on their own website, with no marketplace in between. - Golden Circle Iceland (200 m): https://directindex.org/r/goldencircleiceland.com - Hallgrímskirkja (590 m): https://directindex.org/r/hallgrimskirkja.is - Wake Up Reykjavík (660 m): https://directindex.org/r/wakeupreykjavik.com - The Reykjavik Food Walk (680 m): https://directindex.org/r/thereykjavikfoodwalk.com ## What to fix first - **Tickets through an unrecognised third party.** (+9 points) Check that the provider keeps your business as the seller of record. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant - **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## What the site tells visitors (Measured, not scored) - **The footer says © 2017.** Visitors and assistants may read that year as the last time anyone looked after the site. ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Must See In Iceland > organization in Hverfisgata 105, 101, Reykjavíkurborg, Reykjavík tours, attractions and museums. Phone +3547700250. ## About - Website: http://www.mustsee.is/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response. - **Structured data found (Organization).** no address, phone or hours in it ## Where it stands 50 of 118 in Reykjavík tours, attractions and museums. Top 42% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 100% | no | | Publish the menu or price list as HTML | 8% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 92% | yes | | Structured data with address, phone and hours | 25% | no | | Have an llms.txt | 42% | no | Nearest places in the index: Islandia360 (C, 134 m, https://directindex.org/r/islandia360.com); Golden Circle Iceland (B, 199 m, https://directindex.org/r/goldencircleiceland.com); Kexland (F, 242 m, https://directindex.org/r/kexland.is); Þjóðveldisbærinn (F, 255 m, https://directindex.org/r/thjodveldisbaer.is); Discover Iceland Private Tours (C, 331 m, https://directindex.org/r/discover.is); Hallgrímskirkja (C, 588 m, https://directindex.org/r/hallgrimskirkja.is); Happyworld (C, 632 m, https://directindex.org/r/happyworld.is); Wake Up Reykjavík (B, 662 m, https://directindex.org/r/wakeupreykjavik.com); The Reykjavik Food Walk (C, 679 m, https://directindex.org/r/thereykjavikfoodwalk.com); Listasafn ASÍ (D, 702 m, https://directindex.org/r/listasafnasi.is). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. The assistants were asked 12 everyday questions about Reykjavík tours, attractions and museums and named 40 places. Must See In Iceland wasn't one of them. See who was named: https://directindex.org/city/reykjavik-tours/recommended Compared with its peers: Sites built with WordPress 55% (24% A or B, 251475 sites); This site 60%. See what an AI agent reads on this site: https://directindex.org/r/mustsee.is/agent-view ## Businesses like Must See In Iceland in Reykjavík tours, attractions and museums | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Reykjavík tours, attractions and museums | 118 | 53% | 22% | 60% | | Sites built with WordPress in Reykjavík tours, attractions and museums | 52 | 56% | 21% | 60% | The best of the sites built with WordPress in Reykjavík tours, attractions and museums: Fjallabak trekking (B 81.5%, https://directindex.org/r/fjallabak.is); Aurora Reykjavik Northern Lights Center (B 80%, https://directindex.org/r/aurorareykjavik.is); Erlingsson Naturreisen (B 80%, https://directindex.org/r/naturreisen.is); Husky Iceland (B 80%, https://directindex.org/r/huskyiceland.is); Nordical Iceland (B 79.5%, https://directindex.org/r/nordical.com). With the three fixes above (Tickets through an unrecognised third party; Structured data is incomplete; No tickets and prices found), the score would be about 95.4%, which would be first of 118 in Reykjavík tours, attractions and museums. ## The direct record What agents get for Must See In Iceland, as JSON: https://directindex.org/api/direct/mustsee.is - Book: none on record - Order: none on record - Menu: none on record - Hours: none on record - Phone: +3547700250 ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 25 | 25 | | Readable | 8 | 25 | | Actionable | 6 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/mustsee.is - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: yes - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: yes Keep watching this business (https://directindex.org/r/mustsee.is/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/mustsee.is/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=mustsee.is&force=1