# Museum of Brands: Agent-Direct Score B (70%)

Site: https://museumofbrands.com/
Report: https://directindex.org/r/museumofbrands.com
Scanned: 2026-10-14 (Provisional: the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Museum of Brands is mostly ready for agents.

## Direct links
- Book directly: https://museumofbrands.com/?page_id=84/#learn-bookings (on the business's own site)
- Phone: +44 20 7243 9611

## What to fix first
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Museum of Brands",
  "url": "https://museumofbrands.com/",
  "telephone": "+44 20 7243 9611",
  "email": "info@museumofbrands.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Lancaster Road 111-117",
    "postalCode": "W11 1QT",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5162502,
    "longitude": -0.2109988
  },
  "openingHours": "Mo-Sa 10:00-17:00; Su 11:00-17:00; Dec 24-26 off",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday"
      ],
      "opens": "10:00",
      "closes": "17:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "11:00",
      "closes": "17:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://museumofbrands.com/?page_id=84/#learn-bookings",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (Organization).** but without address, phone or hours
- **Tickets on your own site.** Agents can buy tickets without a marketplace in the loop.

## Where it stands
34 of 345 in London tours, attractions and museums. Top 10% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 14% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 94% | yes |
| Structured data with address, phone and hours | 0% | no |
| Have an llms.txt | 17% | yes |

Nearest places in the index: Elephant West (F, 1039 m, https://directindex.org/r/elephantwest.art); Al-Muna (D, 1877 m, https://directindex.org/r/almounatravels.com); Design Museum (C, 1968 m, https://directindex.org/r/designmuseum.org); Mark Warner (C, 2049 m, https://directindex.org/r/markwarner.co.uk); Interopa Holidays Ltd (C, 2111 m, https://directindex.org/r/interopa.co.uk); Lagrange Holidays (B, 2251 m, https://directindex.org/r/vacances-lagrange.com); Haj & Umra (C, 2389 m, https://directindex.org/r/haj.co.uk); Africa Travel Centre (F, 2586 m, https://directindex.org/r/usaflights.org); The Mosaic Rooms (C, 2611 m, https://directindex.org/r/mosaicrooms.org); Travel Gallery (F, 2697 m, https://directindex.org/r/travel-gallery.co.uk).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 58% (29% A or B, 36926 sites); This site 70%.

See what an AI agent reads on this site: https://directindex.org/r/museumofbrands.com/agent-view

## Businesses like Museum of Brands in London tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in London tours, attractions and museums | 345 | 44% | 10% | 70% |
| Built with WordPress in London tours, attractions and museums | 114 | 52% | 11% | 70% |

The best of Built with WordPress in London tours, attractions and museums: Naan Staap (B 81.3%, https://directindex.org/r/naanstaap.co.uk); Bushey Museum (B 78.8%, https://directindex.org/r/busheymuseum.org); London Museum of Water and Steam (B 78.8%, https://directindex.org/r/waterandsteam.org.uk); The Cube (B 77.5%, https://directindex.org/r/bookthecube.com); Chiswick House (B 75.4%, https://directindex.org/r/chiswickhouseandgardens.org.uk).

With the two fixes above (No tickets and prices found; Structured data is incomplete) the score would be about 86.3%: first of 345 in London tours, attractions and museums.

## The direct record
What agents get for Museum of Brands, as JSON: https://directindex.org/api/direct/museumofbrands.com
- Book: https://museumofbrands.com/?page_id=84/#learn-bookings (own site; could not verify: partial (2026-10-14))
- Order: none on record
- Menu: none on record
- Hours: Mo-Sa 10:00-17:00; Su 11:00-17:00; Dec 24-26 off (from OpenStreetMap)
- Phone: +44 20 7243 9611
- Stable links that count: https://directindex.org/go/museumofbrands.com/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 9 | 25 |
| Actionable | 22 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/museumofbrands.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: yes
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/museumofbrands.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=museumofbrands.com&force=1