# Museu Nacional de Etnologia: Agent-Direct Score F (23.1%)

Site: https://mnetnologia.wordpress.com
Report: https://directindex.org/r/museudeetnologia.pt
Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Museu Nacional de Etnologia is largely invisible to agents.
AI assistants cannot open the website of Museu Nacional de Etnologia, so they rely on what other sites say about it.

## Direct links
- Book directly: https://museudeetnologia.pt/reservas-visitaveis/ (on the business's own site)
- Phone: +351 213 041 160

## What to fix first
- Prices: 3 prices on the site, the middle one €5.00

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is.
- **3 prices on the landing page, the middle one €5.00.** 

- **The site turns every visitor without a browser away, AI agents included.** (+25 points) A plain fetch was refused (challenge:checking your browser); only a real browser got the page. Every AI crawler and agent is turned away the same way, so Reachable scores 0 and the rest is measured on the rendered page. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Museu Nacional de Etnologia",
  "url": "https://mnetnologia.wordpress.com",
  "telephone": "+351 213 041 160",
  "email": "geral@mnetnologia.dgpc.pt",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Avenida Ilha da Madeira",
    "postalCode": "1400-203",
    "addressLocality": "Lisboa",
    "addressCountry": "PT"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 38.7048338,
    "longitude": -9.2084503
  },
  "openingHours": "Tu 14:00-18:00; We-Su 10:00-18:00; Jan 01,May 01,Jun 13,Dec 25 off;easter off",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday"
      ],
      "opens": "14:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday",
        "Sunday"
      ],
      "opens": "10:00",
      "closes": "18:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://museudeetnologia.pt/reservas-visitaveis/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There is no robots.txt, which allows everything.
- **Tickets on your own site.** Agents can buy tickets without a marketplace in the loop.

## Since the scan of 2026-10-14 (F then)
- Fixed: The site could not be read at all
- New: The site turned every visitor without a browser away; No structured data for the business; No menu or price list

## Where it stands
305 of 351 in Lisbon tours, attractions and museums. Top 87% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 94% | yes |
| Publish the menu or price list as HTML | 33% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 89% | no |
| Structured data with address, phone and hours | 17% | no |
| Have an llms.txt | 25% | no |

Nearest places in the index: Capela de São Jerónimo (C, 595 m, https://directindex.org/r/paroquiasfxavier.org); Белен (район) (B, 621 m, https://directindex.org/r/jf-belem.pt); Sky Restelo (F, 628 m, https://directindex.org/r/skyrestelo.com); Escape Travel (D, 635 m, https://directindex.org/r/escapetravel.pt); Museu do Centro Cultural Casapiano (B, 643 m, https://directindex.org/r/visitlisboa.com); Museu de Marinha (C, 858 m, https://directindex.org/r/marinha.pt); Museu do Tesouro Real (B, 893 m, https://directindex.org/r/tesouroreal.pt); Museus e Monumentos de Portugal, EPE (F, 928 m, https://directindex.org/r/museusemonumentos.pt); Pastéis de Belém (D, 931 m, https://directindex.org/r/pasteisdebelem.pt); Palácio Nacional da Ajuda (B, 973 m, https://directindex.org/r/pnajuda.gov.pt).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.


Against its peers: Sites built with WordPress 59% (32% A or B, 54721 sites); This site 23.1%.

See what an AI agent reads on this site: https://directindex.org/r/museudeetnologia.pt/agent-view

## Businesses like Museu Nacional de Etnologia in Lisbon tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Lisbon tours, attractions and museums | 351 | 45% | 12% | 23.1% |
| Sites built with WordPress in Lisbon tours, attractions and museums | 124 | 56% | 20% | 23.1% |

The best of the sites built with WordPress in Lisbon tours, attractions and museums: Portugal Farm Experiences and Tours (A 95.4%, https://directindex.org/r/farmexperiencestours.com); Go To Go Tours (B 84.6%, https://directindex.org/r/go2lisbon.pt); LisbonYacht (B 84.6%, https://directindex.org/r/lisbonyacht.com); Papa Léguas (B 84.6%, https://directindex.org/r/papa-leguas.com); Tuk Away Lisbon (B 84.6%, https://directindex.org/r/tuk-away.com).

With the three fixes above (The site turns every visitor without a browser away, AI agents included; No structured data for the business; No tickets and prices found) the score would be about 95.4%: first of 351 in Lisbon tours, attractions and museums.

## The direct record
What agents get for Museu Nacional de Etnologia, as JSON: https://directindex.org/api/direct/museudeetnologia.pt
- Book: https://museudeetnologia.pt/reservas-visitaveis/ (own site; found by the scan of 2026-10-15, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: Tu 14:00-18:00; We-Su 10:00-18:00; Jan 01,May 01,Jun 13,Dec 25 off;easter off (from OpenStreetMap)
- Phone: +351 213 041 160
- Stable links that count: https://directindex.org/go/museudeetnologia.pt/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got challenge:checking your browser); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 0 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/museudeetnologia.pt/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/museudeetnologia.pt/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=museudeetnologia.pt&force=1