# MACRO - Museo d'Arte Contemporanea di Roma: Agent-Direct Score C (58.8%)

Site: https://www.museomacro.it/
Report: https://directindex.org/r/museomacro.it
Scanned: 2026-10-14 (Provisional: the assistant citation check still to come; the hatched part of the bar is not measured yet.)
MACRO - Museo d'Arte Contemporanea di Roma is partly visible to agents.

## Direct links
- Book directly: https://www.museomacro.it/pagine/ristorante (on the business's own site)
- Phone: +39 06 696271

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "MACRO - Museo d'Arte Contemporanea di Roma",
  "url": "https://www.museomacro.it/",
  "telephone": "+39 06 696271",
  "email": "info.macro@palaexpo.it",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Via Nizza 138",
    "postalCode": "00198",
    "addressLocality": "Roma"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 41.9131392,
    "longitude": 12.5029096
  },
  "openingHours": "Tu,We,Th,Fr,Su 12:00-19:00; Sa 10:00-19:00; Mo off",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Sunday"
      ],
      "opens": "12:00",
      "closes": "19:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "10:00",
      "closes": "19:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.museomacro.it/pagine/ristorante",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# MACRO - Museo d'Arte Contemporanea di Roma

> museum in Via Nizza 138 00198 Roma, Rome tours, attractions and museums. Phone +39 06 696271.

## Book or order directly

- Book: https://www.museomacro.it/pagine/ristorante (on the business's own site)

## Opening hours

Tu,We,Th,Fr,Su 12:00-19:00; Sa 10:00-19:00; Mo off

## About

- Website: https://www.museomacro.it/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There is no robots.txt, which allows everything.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Tickets on your own site.** Agents can buy tickets without a marketplace in the loop.

## Where it stands
33 of 168 in Rome tours, attractions and museums. Top 20% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 88% | yes |
| Publish the menu or price list as HTML | 24% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 100% | yes |
| Structured data with address, phone and hours | 6% | no |
| Have an llms.txt | 18% | no |

Nearest places in the index: Technotown (D, 656 m, https://directindex.org/r/technotown.it); Museo della Scuola Romana (C, 718 m, https://directindex.org/r/museivillatorlonia.it); Casa Museo di Luigi Pirandello, archivio e biblioteca (C, 1010 m, https://directindex.org/r/studiodiluigipirandello.it); Basilica di Santa Maria degli Angeli e dei Martiri (F, 1173 m, https://directindex.org/r/santamariadegliangeliroma.com); Rome your way tours (B, 1301 m, https://directindex.org/r/romeyourwaytours.com); GAMM - Museo del Videogioco (B, 1337 m, https://directindex.org/r/gammuseum.com); Museo Pietro Canonica (D, 1397 m, https://directindex.org/r/museocanonica.it); Museo Civico di Zoologia (D, 1397 m, https://directindex.org/r/museocivicodizoologia.it); Macri - Museo Ambiente e Crimine (D, 1437 m, https://directindex.org/r/bioparco.it); Demetra Viaggi (F, 1498 m, https://directindex.org/r/demetraviaggi.it).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

See what an AI agent reads on this site: https://directindex.org/r/museomacro.it/agent-view

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 0 | 25 |
| Actionable | 22 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/museomacro.it
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/museomacro.it/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=museomacro.it&force=1