# Museo degli Innocenti: Agent-Direct Score B (80%)

Site: https://www.museodeglinnocenti.it/
Report: https://directindex.org/r/museodeglinnocenti.it
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Museo degli Innocenti is mostly ready for agents.
An AI assistant can open the website of Museo degli Innocenti. What Museo degli Innocenti offers is in a PDF or an image, which assistants read poorly. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.museodeglinnocenti.it/en/visita/orari-e-biglietti/ (on the business's own site)
- Menu: https://www.museodeglinnocenti.it/wp-content/uploads/2025/12/Carta-dei-Servizi.pdf

## What to fix first
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **Tickets and prices is a PDF.** (+3 points) Most agents skip PDFs or read them badly. Publish it as HTML, keep the PDF as a download. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Museo degli Innocenti",
  "url": "https://www.museodeglinnocenti.it/",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Piazza della Santissima Annunziata 13"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 43.7760875,
    "longitude": 11.2607127
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.museodeglinnocenti.it/en/visita/orari-e-biglietti/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Museo degli Innocenti

> museum in Piazza della Santissima Annunziata 13, Florence tours, attractions and museums.

## Book or order directly

- Book: https://www.museodeglinnocenti.it/en/visita/orari-e-biglietti/ (on the business's own site)
- Menu: https://www.museodeglinnocenti.it/wp-content/uploads/2025/12/Carta-dei-Servizi.pdf

## About

- Website: https://www.museodeglinnocenti.it/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (Organization).** but without address, phone or hours
- **Tickets on your own site.** Agents can buy tickets without a marketplace in the loop.

## Since the scan of 2026-10-14 (C then)
- Fixed: No booking or ordering path at all
- New: nothing

## Where it stands
1 of 26 in Florence tours, attractions and museums. Top 4% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 20% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 80% | yes |
| Structured data with address, phone and hours | 0% | no |
| Have an llms.txt | 0% | no |

Nearest places in the index: Museo Archeologico Nazionale di Firenze (C, 73 m, https://directindex.org/r/cultura.gov.it); Museo de' Medici (C, 90 m, https://directindex.org/r/museodemedici.org); Galleria dell'Accademia (F, 182 m, https://directindex.org/r/galleriaaccademiafirenze.it); Museo interattivo Leonardo da Vinci (B, 185 m, https://directindex.org/r/leonardointeractivemuseum.com); Museo Le Macchine di Leonardo da Vinci (B, 314 m, https://directindex.org/r/museoleonardodavincifirenze.com); Giardino dei Semplici (C, 326 m, https://directindex.org/r/unifi.it); Ciao Florence (F, 337 m, https://directindex.org/r/ciaoflorence.it); Museo del Giocattolo e di Pinocchio (F, 443 m, https://directindex.org/r/museodelgiocattolo.it); Collezioni dell'Osservatorio Ximeniano (D, 468 m, https://directindex.org/r/ximeniano.it); Museo delle illusioni (C, 549 m, https://directindex.org/r/museumofillusions.it).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 58% (29% A or B, 36926 sites); This site 80%.

See what an AI agent reads on this site: https://directindex.org/r/museodeglinnocenti.it/agent-view

## Businesses like Museo degli Innocenti in Florence tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Florence tours, attractions and museums | 26 | 42% | 19% | 80% |
| Sites built with WordPress in Florence tours, attractions and museums | 12 | 56% | 25% | 80% |

The best of the sites built with WordPress in Florence tours, attractions and museums: Palazzo del Bargello (B 77.5%, https://directindex.org/r/bargellomusei.it); Museo interattivo Leonardo da Vinci (B 72.5%, https://directindex.org/r/leonardointeractivemuseum.com); Museo delle illusioni (C 65.9%, https://directindex.org/r/museumofillusions.it); Museo Hzero (C 65.1%, https://directindex.org/r/hzero.com); Italy on a budget (C 55.4%, https://directindex.org/r/italyonabudgettours.com).

With the two fixes above (Structured data is incomplete; Tickets and prices is a PDF) the score would be about 95.4%: first of 26 in Florence tours, attractions and museums.

## The direct record
What agents get for Museo degli Innocenti, as JSON: https://directindex.org/api/direct/museodeglinnocenti.it
- Book: https://www.museodeglinnocenti.it/en/visita/orari-e-biglietti/ (own site; found by the scan of 2026-10-14, not yet tested)
- Order: none on record
- Menu: https://www.museodeglinnocenti.it/wp-content/uploads/2025/12/Carta-dei-Servizi.pdf (pdf; from the scan)
- Hours: none on record
- Phone: none on record
- Stable links that count: https://directindex.org/go/museodeglinnocenti.it/book, https://directindex.org/go/museodeglinnocenti.it/menu
- Agents and people followed 1 direct link to this business this month (1 by AI agents).

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 12 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/museodeglinnocenti.it
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/museodeglinnocenti.it/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/museodeglinnocenti.it/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=museodeglinnocenti.it&force=1
