# Murphy’s Coffee: Agent-Direct Score F (35.4%)

Site: https://murphyscoffee.ch/
Report: https://directindex.org/r/murphyscoffee.ch
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Murphy’s Coffee is largely invisible to agents.

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (CafeOrCoffeeShop, BarOrPub or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No booking or ordering path at all.** (+15 points) Agents have nothing to act on. Add a booking or ordering page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer' from marketplaces instead. Add a menu or price list page and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Almost no text without JavaScript.** (+2 points) Crawlers that do not run scripts see an empty page. Render the menu, hours and address as plain HTML. Guide: https://directindex.org/guides/website-blank-without-javascript
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "CafeOrCoffeeShop",
  "name": "Murphy’s Coffee",
  "url": "https://murphyscoffee.ch/",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 47.36796,
    "longitude": 8.4956287
  },
  "openingHours": "Mo-Fr 07:00-17:00; Sa 08:00-16:00; Su 09:00-16:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "07:00",
      "closes": "17:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "08:00",
      "closes": "16:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "09:00",
      "closes": "16:00"
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Murphy’s Coffee

> cafe or coffee shop in Zurich cafes and bars.

## Opening hours

Mo-Fr 07:00-17:00; Sa 08:00-16:00; Su 09:00-16:00

## About

- Website: https://murphyscoffee.ch/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There is no robots.txt, which allows everything.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.

## Where it stands
253 of 387 in Zurich cafes and bars. Top 65% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 82% | no |
| Publish the menu or price list as HTML | 62% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 74% | yes |
| Structured data with address, phone and hours | 10% | no |
| Have an llms.txt | 23% | no |

Nearest places in the index: Bode Bäckerei-Konditorei (D, 735 m, https://directindex.org/r/bode-baeckerei.ch); Bäckerei Café Fellenberg (F, 860 m, https://directindex.org/r/quartierbeck.ch); Kafi Guet (D, 884 m, https://directindex.org/r/kafiguet.ch); Nebu (B, 1067 m, https://directindex.org/r/nebu.bar); Kafi Ferdinand (F, 1140 m, https://directindex.org/r/kafi-ferdinand.ch); Täglich Brot (F, 1172 m, https://directindex.org/r/taeglichbrot.ch); Onno (C, 1514 m, https://directindex.org/r/onno-onno.ch); Poli (F, 1532 m, https://directindex.org/r/polibar.ch); Enfant terrible (F, 1537 m, https://directindex.org/r/enfant-terrible.org); Le Calvados (D, 1563 m, https://directindex.org/r/lecalvados.ch).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

See what an AI agent reads on this site: https://directindex.org/r/murphyscoffee.ch/agent-view

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 23 | 25 |
| Readable | 0 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/murphyscoffee.ch
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/murphyscoffee.ch/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=murphyscoffee.ch&force=1