# Dental Center MultiMedica Milano: Agent-Direct Score D (47.7%)

Site: https://multimedica.it/
Report: https://directindex.org/r/multimedica.it
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Dental Center MultiMedica Milano is hard for agents to use.
AI assistants can't open Dental Center MultiMedica Milano's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://multimedica.it/mymultimedica/ (on the business's own site)
- Order directly: https://multimedica.it/servizi-domicilio-online/ (on the business's own site)
- Menu: https://multimedica.it/informazioni-utili/cartella-clinica/
- Phone: +390285993700
- Address: Via San Vittore, 12, 20123, Milano
- Languages: English, Italian

## Nearby, also direct
Places near Dental Center MultiMedica Milano that take a booking or an order on their own website, with no marketplace in between.
- Studio Oculistico Prof. Paolo Nucci (40 m): https://directindex.org/r/paolonucci.it
- Dott. Mario Carminati (100 m): https://directindex.org/r/mariocarminati.it
- Welcomed (120 m): https://directindex.org/r/centrowelcomed.it
- Studio Odontoiatrico Laloe' (280 m): https://directindex.org/r/studiolaloe.com

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (http_403). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **The phone number on the site doesn't match the open map data.** The site shows +5551234567, but OpenStreetMap or Overture Maps lists +390285993700. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Dental Center MultiMedica Milano",
  "url": "https://multimedica.it/",
  "telephone": "+390285993700",
  "address": "Via San Vittore, 12, 20123, Milano",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 45.46331897,
    "longitude": 9.1716044
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://multimedica.it/mymultimedica/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://multimedica.it/servizi-domicilio-online/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Structured data found (Organization).** no address, phone or hours in it
- **List of services and prices is an HTML page.** Agents can read the items and prices.
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
848 of 1832 in Milan dentists, clinics and vets. Top 46% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 95% | yes |
| Publish the menu or price list as HTML | 11% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | no |
| Structured data with address, phone and hours | 8% | no |
| Have an llms.txt | 32% | no |

Nearest places in the index: Urologo Andrologo Dott. Giacomo Maria Pirola (F, 38 m, https://directindex.org/r/drpirolaurologia.com); Studio Oculistico Prof. Paolo Nucci (B, 38 m, https://directindex.org/r/paolonucci.it); Dott. Mario Carminati (B, 96 m, https://directindex.org/r/mariocarminati.it); Welcomed (B, 119 m, https://directindex.org/r/centrowelcomed.it); Studio Dentistico Cadorna Della Dott.ssa Patrizia Oggioni (C, 183 m, https://directindex.org/r/centrodentisticocadorna.it); Narcodont (F, 244 m, https://directindex.org/r/narcodont.it); Digital Health Summit (F, 261 m, https://directindex.org/r/digitalhealthsummit.it); Studio Fey (C, 269 m, https://directindex.org/r/dottoressaenricamari.it); Dentista (D, 282 m, https://directindex.org/r/dentistamilanoprezzi.it); Studio Odontoiatrico Laloe' (B, 282 m, https://directindex.org/r/studiolaloe.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Milan dentists, clinics and vets and named 51 places. Dental Center MultiMedica Milano wasn't one of them. See who was named: https://directindex.org/city/milan-clinics/recommended


Compared with its peers: Sites built with WordPress 57% (28% A or B, 145483 sites); This site 47.7%.

See what an AI agent reads on this site: https://directindex.org/r/multimedica.it/agent-view

## Businesses like Dental Center MultiMedica Milano in Milan dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Milan dentists, clinics and vets | 1832 | 47% | 14% | 47.7% |
| Sites built with WordPress in Milan dentists, clinics and vets | 1021 | 53% | 19% | 47.7% |

The best of the sites built with WordPress in Milan dentists, clinics and vets: Dinamica Studio (A 95.4%, https://directindex.org/r/dinamicafisio.it); Centro Medico Ambrosiano (A 88.8%, https://directindex.org/r/centromedicoambrosiano.com); Panta Rei Rehab & Sports (A 87.7%, https://directindex.org/r/pantareirehab.it); Centro Mediico San Marco (A 86.3%, https://directindex.org/r/cmsanmarco.com); Centro di Medicina Polispecialistica 33 (A 86.2%, https://directindex.org/r/centromedicina33.com).

With the two fixes above (The site turns away every visitor that isn't a browser, AI agents included; Structured data is incomplete), the score would be about 95.4%, which would be first of 1,832 in Milan dentists, clinics and vets.

## The direct record
What agents get for Dental Center MultiMedica Milano, as JSON: https://directindex.org/api/direct/multimedica.it
- Book: https://multimedica.it/mymultimedica/ (own site; found by the scan of 2026-10-21, not yet tested)
- Order: https://multimedica.it/servizi-domicilio-online/ (own site; found by the scan of 2026-10-21, not yet tested)
- Menu: https://multimedica.it/informazioni-utili/cartella-clinica/ (html_page; from the scan)
- Hours: none on record
- Phone: +390285993700
- Stable links that count: https://directindex.org/go/multimedica.it/book, https://directindex.org/go/multimedica.it/order, https://directindex.org/go/multimedica.it/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got http_403); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 16 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/multimedica.it/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/multimedica.it/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=multimedica.it&force=1