# MSO Travel and Tours: Agent-Direct Score D (44.2%) Site: https://www.msotravelandtours.mx/ Report: https://directindex.org/r/msotravelandtours.mx Scanned: 2026-10-22 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) MSO Travel and Tours is hard for agents to use. Some AI assistants are turned away by MSO Travel and Tours's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through bookingmotor.com. ## Direct links - Phone: +525551227481 - Address: Av Chapultepec 341, 06600, Cuauhtémoc - Prices: 9 prices on the site, the middle one MX$28.19 - Languages: Spanish, English - WhatsApp: a link on the site ## Nearby, also direct Places near MSO Travel and Tours that take a booking or an order on their own website, with no marketplace in between. - Onfly México | Gestión de Viajes Corporativos (140 m): https://directindex.org/r/onfly.mx - Viajes Leyou S.A de C.V (140 m): https://directindex.org/r/smarsen.com - Viajes a Chiapas Todo Incluido (430 m): https://directindex.org/r/megaviajero.com ## What to fix first - **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant - **Tickets through an unrecognised third party.** (+9 points) Check that the provider keeps your business as the seller of record. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **The server turns AI crawlers away at the door.** (+3.3 points) Requests as ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## What the site tells visitors (Measured, not scored) - **9 prices on the landing page, the middle one MX$28.19.** In Mexico City, the middle price of comparable sites that show prices is MX$20.87. ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # MSO Travel and Tours > local business in Av Chapultepec 341, 06600, Cuauhtémoc, Mexico City tours, attractions and museums. Phone +525551227481. ## About - Website: https://www.msotravelandtours.mx/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. ## Where it stands 173 of 432 in Mexico City tours, attractions and museums. Top 40% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 89% | no | | Publish the menu or price list as HTML | 16% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 86% | no | | Structured data with address, phone and hours | 9% | no | | Have an llms.txt | 30% | no | Nearest places in the index: Agencia De Viajes" (F, 79 m, https://directindex.org/r/co.nr); HIS World (D, 138 m, https://directindex.org/r/his-latam.com); FCM Travel Solutions (F, 139 m, https://directindex.org/r/flightcentre.com.mx); Onfly México | Gestión de Viajes Corporativos (B, 139 m, https://directindex.org/r/onfly.mx); Viajes Leyou S.A de C.V (C, 141 m, https://directindex.org/r/smarsen.com); Vagando por México (F, 266 m, https://directindex.org/r/vagandopormexico.com); La Casa del Viaje (F, 376 m, https://directindex.org/r/lacasadelviaje.com.mx); Emira Tours México (D, 385 m, https://directindex.org/r/emiratours.com.mx); Viajes a Chiapas Todo Incluido (C, 433 m, https://directindex.org/r/megaviajero.com); ¿Vas o te Quedas? (C, 440 m, https://directindex.org/r/vasotequedas.com.mx). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. The assistants were asked 12 everyday questions about Mexico City tours, attractions and museums and named 54 places. MSO Travel and Tours wasn't one of them. See who was named: https://directindex.org/city/mexico-city-tours/recommended See what an AI agent reads on this site: https://directindex.org/r/msotravelandtours.mx/agent-view ## Businesses like MSO Travel and Tours in Mexico City tours, attractions and museums | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Mexico City tours, attractions and museums | 432 | 43% | 7% | 44.2% | The best of the businesses of the same kind in Mexico City tours, attractions and museums: Atayan Viajes (A 86.2%, https://directindex.org/r/atayan.viajes); Globos Aerostáticos MX (B 84.6%, https://directindex.org/r/globosaerostaticos.org); Dream Destinations México (B 81.5%, https://directindex.org/r/ddmexico.com); Museo Nacional de Antropología de México - Private guided tours (B 81.5%, https://directindex.org/r/toursanthropologymuseummexico.com); Aerodiverti - Teotihuacán (B 80%, https://directindex.org/r/aerodiverti.com.mx). With the three fixes above (No structured data for the business; Tickets through an unrecognised third party; No tickets and prices found), the score would be about 90.3%, which would be first of 432 in Mexico City tours, attractions and museums. ## The direct record What agents get for MSO Travel and Tours, as JSON: https://directindex.org/api/direct/msotravelandtours.mx - Book: none on record - Order: none on record - Menu: none on record - Hours: none on record - Phone: +525551227481 ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 21.7 | 25 | | Readable | 1 | 25 | | Actionable | 6 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/msotravelandtours.mx - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: no Keep watching this business (https://directindex.org/r/msotravelandtours.mx/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/msotravelandtours.mx/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=msotravelandtours.mx&force=1