# Märthas: Agent-Direct Score C (63.5%)

Site: https://www.msmartha.se
Report: https://directindex.org/r/msmartha.se
Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Märthas is partly visible to agents.

## Direct links
- Book directly: https://www.msmartha.se/kontakt/ (on the business's own site)

## What to fix first
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer' from marketplaces instead. Add a menu or price list page and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+6.7 points) Live fetches as GPTBot (http_403), ClaudeBot (http_403) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BarOrPub",
  "name": "Märthas",
  "url": "https://www.msmartha.se",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Söder Mälarstrandskajen 16",
    "postalCode": "11825",
    "addressLocality": "Stockholm",
    "addressCountry": "SE"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 59.3213711,
    "longitude": 18.0563231
  },
  "openingHours": "Mo-We 16:00-23:00, Th 16:00-24:00, Fr,Sa 15:00-01:00, Su 14:00-22:00",
  "acceptsReservations": "https://www.msmartha.se/kontakt/",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.msmartha.se/kontakt/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Märthas

> bar or pub in Söder Mälarstrandskajen 16 11825 Stockholm, Stockholm cafes and bars.

## Book or order directly

- Book: https://www.msmartha.se/kontakt/ (on the business's own site)

## Opening hours

Mo-We 16:00-23:00, Th 16:00-24:00, Fr,Sa 15:00-01:00, Su 14:00-22:00

## About

- Website: https://www.msmartha.se
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **Structured data present (Organization).** but without address, phone or hours
- **Booking on your own site.** Agents can book without a marketplace in the loop.

## Since the scan of 2026-10-14 (D then)
- Fixed: No booking or ordering path at all
- New: nothing

## Where it stands
99 of 428 in Stockholm cafes and bars. Top 23% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 91% | yes |
| Publish the menu or price list as HTML | 35% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 91% | no |
| Structured data with address, phone and hours | 30% | no |
| Have an llms.txt | 40% | no |

Nearest places in the index: Sköldpaddsön (D, 304 m, https://directindex.org/r/skoldpaddson.se); Replik (C, 340 m, https://directindex.org/r/barreplik.se); Café Mariaberget (F, 365 m, https://directindex.org/r/cafemariaberget.se); Lilla Espresso Bar (F, 368 m, https://directindex.org/r/aronheinemann.se); Klosters pub (C, 388 m, https://directindex.org/r/pubkloster.se); Söderhallen Biljard (D, 416 m, https://directindex.org/r/biljarden.com); Viking Bar (C, 418 m, https://directindex.org/r/storavikingen.nu); Rock & Bowl (B, 435 m, https://directindex.org/r/bowlinghallen.se); Hommage (F, 440 m, https://directindex.org/r/hommage.se); Black & Brown Inn (D, 466 m, https://directindex.org/r/blackandbrown.se).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Score over 2 scans since 2026-10-14: 2026-10-14 41%, 2026-10-15 64%.

Against its peers: Sites built with WordPress 58% (29% A or B, 36926 sites); This site 63.5%.

See what an AI agent reads on this site: https://directindex.org/r/msmartha.se/agent-view

Read by AI agents 5 times this month (ClaudeBot 5).

## Businesses like Märthas in Stockholm cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Stockholm cafes and bars | 428 | 48% | 15% | 63.5% |
| Built with WordPress in Stockholm cafes and bars | 161 | 58% | 23% | 63.5% |

The best of Built with WordPress in Stockholm cafes and bars: Lilla Cafét på Söder (A 90.8%, https://directindex.org/r/lillacafeetpasoder.se); Oskar's kök & bar (A 87.5%, https://directindex.org/r/oskarskok.se); Bullens (B 84.6%, https://directindex.org/r/bullens.nu); Café Boulevard (B 84.6%, https://directindex.org/r/cafeboulevard.se); Hop & Vine (B 84.6%, https://directindex.org/r/hopandvine.se).

With the three fixes above (Structured data is incomplete; No menu or price list found; The server turns AI crawlers away at the door) the score would be about 95.4%: first of 428 in Stockholm cafes and bars.

## The direct record
What agents get for Märthas, as JSON: https://directindex.org/api/direct/msmartha.se
- Book: https://www.msmartha.se/kontakt/ (own site; found by the scan of 2026-10-15, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: Mo-We 16:00-23:00, Th 16:00-24:00, Fr,Sa 15:00-01:00, Su 14:00-22:00 (from OpenStreetMap)
- Phone: none on record
- Stable links that count: https://directindex.org/go/msmartha.se/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 18.3 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/msmartha.se
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/msmartha.se/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=msmartha.se&force=1