# MSK Centre: Agent-Direct Score F (35.4%)

Site: https://www.mskrehab.ca/
Report: https://directindex.org/r/mskrehab.ca
Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
MSK Centre is largely invisible to agents.
An AI assistant can open MSK Centre's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.

## Direct links
- Phone: +1 519 603 0641
- Address: King Street North 435 N2J 2Z5

## Nearby, also direct
Places near MSK Centre that take a booking or an order on their own website, with no marketplace in between.
- Art Dental Clinic (520 m): https://directindex.org/r/artdentalclinic.ca
- Curex Medical Centre (530 m): https://directindex.org/r/curexmedicalcenter.com
- Sure Care Diagnostics (540 m): https://directindex.org/r/surecarediagnostics.ca
- Restore Life Wellness (550 m): https://directindex.org/r/restorelifewellness.ca
- Embody Health Centre (720 m): https://directindex.org/r/embodycentre.com

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Dentist, MedicalClinic, Physiotherapy or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No online booking link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost?' from directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Almost no text without JavaScript.** (+2 points) Crawlers that don't run scripts see an empty page. Put the menu, hours and address in plain HTML. Guide: https://directindex.org/guides/website-blank-without-javascript

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Physiotherapy",
  "name": "MSK Centre",
  "url": "https://www.mskrehab.ca/",
  "telephone": "+1 519 603 0641",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "King Street North 435",
    "postalCode": "N2J 2Z5"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 43.4875433,
    "longitude": -80.5280966
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.

## Where it stands
34 of 37 in Waterloo dentists, clinics and vets. Top 92% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 0% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 30% | no |
| Have an llms.txt | 40% | yes |

Nearest places in the index: Art Dental Clinic (B, 518 m, https://directindex.org/r/artdentalclinic.ca); Curex Medical Centre (C, 529 m, https://directindex.org/r/curexmedicalcenter.com); Sure Care Diagnostics (C, 535 m, https://directindex.org/r/surecarediagnostics.ca); Restore Life Wellness (C, 546 m, https://directindex.org/r/restorelifewellness.ca); Embody Health Centre (B, 721 m, https://directindex.org/r/embodycentre.com); Dearborn Health (B, 877 m, https://directindex.org/r/dearbornhealth.com); Spruce Medical (B, 993 m, https://directindex.org/r/sprucemedical.ca); Parkdale Animal Hospital (B, 1019 m, https://directindex.org/r/parkdaleanimalhospital.ca); 247 King Dental (B, 1284 m, https://directindex.org/r/247kingdental.com); True North Imaging (C, 1326 m, https://directindex.org/r/truenorthimaging.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


See what an AI agent reads on this site: https://directindex.org/r/mskrehab.ca/agent-view

## Businesses like MSK Centre in Waterloo dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Waterloo dentists, clinics and vets | 37 | 60% | 35% | 35.4% |

The best of the businesses of the same kind in Waterloo dentists, clinics and vets: Dearborn Health (B 84.6%, https://directindex.org/r/dearbornhealth.com); Parkdale Animal Hospital (B 84.6%, https://directindex.org/r/parkdaleanimalhospital.ca); Waterloo Smiles (B 84.6%, https://directindex.org/r/waterloosmiles.com); Applewood Dental Centre (B 80%, https://directindex.org/r/applewooddentistry.com); Waterloo Sports Medicine Centre (B 80%, https://directindex.org/r/wsm.ca).

With the three fixes above (No structured data for the business; No online booking link on the website; No list of services and prices found), the score would be about 92.3%, which would be first of 37 in Waterloo dentists, clinics and vets.

## The direct record
What agents get for MSK Centre, as JSON: https://directindex.org/api/direct/mskrehab.ca
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +1 519 603 0641

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 23 | 25 |
| Readable | 0 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/mskrehab.ca
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/mskrehab.ca/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/mskrehab.ca/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=mskrehab.ca&force=1