# MSC Cruises: Agent-Direct Score F (0%)

Site: https://www.msccruises.se/
Report: https://directindex.org/r/msccruises.se
Scanned: 2026-10-22 (Provisional, with the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
The scanner couldn't reach MSC Cruises's website on 2026-10-22 (http 401). Rescans are free.
AI assistants can't open MSC Cruises's website, so they go by what other sites say about it.

## Direct links
- Phone: +46812220544
- Address: Sveavägen 17, 111 57, Stockholm

## Nearby, also direct
Places near MSC Cruises that take a booking or an order on their own website, with no marketplace in between.
- Äventyrs (110 m): https://directindex.org/r/aventyrs.se
- Andetag (110 m): https://directindex.org/r/andetag.museum
- Ethiopian Airlines (150 m): https://directindex.org/r/ethiopianairlines.com

## What to fix first
- **The site couldn't be read at all.** The fetch failed with http_401.

## Already right
- Nothing.

## Where it stands
278 of 292 in Stockholm tours, attractions and museums. Top 95% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 87% | no |
| Publish the menu or price list as HTML | 7% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | no |
| Structured data with address, phone and hours | 27% | no |
| Have an llms.txt | 30% | no |

Nearest places in the index: Paradox Museum Stockholm (D, 8 m, https://directindex.org/r/paradoxmuseum.com); Äventyrs (C, 106 m, https://directindex.org/r/aventyrs.se); Andetag (B, 107 m, https://directindex.org/r/andetag.museum); V.S. Visitsweden (D, 136 m, https://directindex.org/r/visitsweden.com); STA Travel (D, 143 m, https://directindex.org/r/statravel.se); Ethiopian Airlines (F, 147 m, https://directindex.org/r/ethiopianairlines.com); Bergianska trädgården (F, 186 m, https://directindex.org/r/bergianska.se); Tyresö slott (F, 188 m, https://directindex.org/r/mynewsdesk.com); ExpTravels (F, 224 m, https://directindex.org/r/exptravels.com); Almena (F, 226 m, https://directindex.org/r/almena.se).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


## Businesses like MSC Cruises in Stockholm tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Stockholm tours, attractions and museums | 292 | 48% | 12% | 0% |

The best of the businesses of the same kind in Stockholm tours, attractions and museums: Kroatienspecialisten (A 90.8%, https://directindex.org/r/kroatienspecialisten.se); Båttaxi Stockholm Gustavus Taxibåtar Mälaren (B 84.6%, https://directindex.org/r/gustafstaxibat.se); Fotografiska (B 84.6%, https://directindex.org/r/fotografiska.com); Konstakademien (B 84.6%, https://directindex.org/r/konstakademien.se); Museum of Wrecks (B 84.6%, https://directindex.org/r/vrak.se).

## The direct record
What agents get for MSC Cruises, as JSON: https://directindex.org/api/direct/msccruises.se
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +46812220544

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 0 | 25 |
| Actionable | 0 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/msccruises.se/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/msccruises.se/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=msccruises.se&force=1