---
title: What an AI agent reads on Mr Softy - Ice Cream Van · The Direct Index
url: https://directindex.org/r/mrsofty.com.au/agent-view?format=md
---

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 [Report](https://directindex.org/r/mrsofty.com.au) · scanned 2026-10-18

# What an AI agent reads on Mr Softy - Ice Cream Van

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from [mrsofty.com.au](https://mrsofty.com.au/), taken from the copy the scanner kept.

6,198

characters of text without JavaScript

LocalBusiness

structured data for the business

0

of 3 AI crawlers turned away at the edge

 Text

## The words an agent gets

Title: Mr Softy Ice Cream Van Hire Melbourne & Victoria | Mr Softy · language en. First 1,800 of 6,198 characters:

```
Mr Softy Ice Cream Van Hire Melbourne & Victoria | Mr Softy ☰ Home Request a Quote ▼ Request a Quote Change My Booking Request Payment Link Cancel My Booking Menu & Prices ▼ Menu & Prices Products for Events Ingredients & Allergens Events ▼ Weddings & Engagements Birthdays & Family Gatherings School Fetes & Family Fun Days Corporate Events University Open Days Charity Fundraisers Sports Club Days Brand Activations TV & Movie Appearances Gallery Service Areas ▼ Melbourne & Victoria Adelaide & South Australia Sydney & NSW Canberra & ACT Perth & Western Australia Brisbane & Queensland Tasmania Darwin & Northern Territory Find Open Public Vans Contact ▼ Contact Us Frequently Asked Questions Our Story Driver Portal ▼ New Drivers Driver Login Established in Australia in 1968 Ice Cream Van Hire Melbourne & Victoria ice cream van hire across Melbourne and Victoria for weddings, birthdays, corporate events, schools, community celebrations, all types of occasions. 58+ Years of Experience Established in 1968Australian owned3rd family generation operating today 35,250+ Events Catered Growing steadily since 1968.Proven track record.Our vans are available all year round Our family story From Mr Whippy to Mr Softy: Three Generations of Family History Our family’s ice cream van story began in 1968. From the first Mr Whippy van operating outside Myer in Bourke Street and the Victorian Arts Centre in St Kilda Road. Discover how the transition to the Mr Softy tradition began. Explore Our Mr Whippy to Mr Softy History Make Your Event Unforgettable with Mr Softy Australia’s original and iconic Mr Softy vans have been delighting generations since 1968. From weddings and birthdays to corporate functions, school and sporting events, fundraisers and family celebrations, we bring nostalgia, exci
```

 Facts

## What it can say about the business

| A business type in JSON-LD | LocalBusiness |
| Name | Mr Softy |
| Telephone | 1800677638 |
| Address | no |
| Opening hours | no |
| Menu or price list | a menu or price-list page in HTML mrsofty.com.au/menu-prices.php |
| Cuisine in structured data | no |
| JSON-LD blocks | 2 (AdministrativeArea, City, Country, ImageObject, LocalBusiness, Offer) |

 Actions

## The links it would act on

| Link | Role | Where it goes |
| --- | --- | --- |
| [mrsofty.com.au/change-booking.php](https://mrsofty.com.au/change-booking.php) | booking | the business's own site |

Everything here comes from fetching the homepage once as a crawler. The [report](https://directindex.org/r/mrsofty.com.au) turns it into a score and a list of fixes, with code to paste.

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Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
```