# Mozarts Geburtshaus: Agent-Direct Score C (63.1%)

Site: http://www.mozarteum.at
Report: https://directindex.org/r/mozarteum.at
Scanned: 2026-10-16 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Mozarts Geburtshaus is partly visible to agents.
An AI assistant can open Mozarts Geburtshaus's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://mozarteum.at/mozartwoche#info (on the business's own site)
- Order directly: https://mozarteum.at/mozartwoche-programm#info (on the business's own site)
- Phone: 0043662 889 40

## What to fix first
- Languages: German, English

- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Mozarts Geburtshaus",
  "url": "http://www.mozarteum.at",
  "telephone": "0043662 889 40",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Getreidegasse 9",
    "postalCode": "5020",
    "addressLocality": "Salzburg",
    "addressCountry": "AT"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 47.7999325,
    "longitude": 13.0435551
  },
  "openingHours": "Mo-Su,PH 09:00-17:30",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://mozarteum.at/mozartwoche#info",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://mozarteum.at/mozartwoche-programm#info",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Mozarts Geburtshaus

> museum in Getreidegasse 9 5020 Salzburg, Salzburg tours, attractions and museums. Phone 0043662 889 40.

## Book or order directly

- Book: https://mozarteum.at/mozartwoche#info (on the business's own site)
- Order: https://mozarteum.at/mozartwoche-programm#info (on the business's own site)

## Opening hours

Mo-Su,PH 09:00-17:30

## About

- Website: http://www.mozarteum.at
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Tickets on your own site.** Agents can buy tickets without going through a marketplace.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
35 of 89 in Salzburg tours, attractions and museums. Top 39% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 30% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 20% | no |
| Have an llms.txt | 30% | no |

Nearest places in the index: Residenzgalerie Salzburg (B, 188 m, https://directindex.org/r/domquartier.at); Museum der Moderne, Rupertinum (B, 194 m, https://directindex.org/r/museumdermoderne.at); Free Walking Tour Salzburg (B, 197 m, https://directindex.org/r/freewalkingtoursalzburg.com); Roam Austria (F, 220 m, https://directindex.org/r/roamaustria.com); Rikschatours Salzburg (B, 238 m, https://directindex.org/r/rikschatours.at); Salzburger Christkindlmarkt (C, 240 m, https://directindex.org/r/christkindlmarkt.co.at); Pferdeschwemme (F, 243 m, https://directindex.org/r/sn.at); l'tur Reisebüro Salzburg (D, 259 m, https://directindex.org/r/ltur.com); Restplatzboerse.at (F, 268 m, https://directindex.org/r/restplatzboerse.at); Inneres Steintor (B, 273 m, https://directindex.org/r/arno-fischbacher.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


See what an AI agent reads on this site: https://directindex.org/r/mozarteum.at/agent-view

## Businesses like Mozarts Geburtshaus in Salzburg tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Salzburg tours, attractions and museums | 89 | 55% | 25% | 63.1% |

The best of the businesses of the same kind in Salzburg tours, attractions and museums: Bob's Special Tours (A 95.4%, https://directindex.org/r/bobstours.com); Salzburg Panorama Tours GmbH (A 89.2%, https://directindex.org/r/panoramatours.com); Free Walking Tour Salzburg (B 84.6%, https://directindex.org/r/freewalkingtoursalzburg.com); Ruefa (B 81.3%, https://directindex.org/r/ruefa.at); DERTOUR Austria GmbH (B 80%, https://directindex.org/r/dertour.de).

With the two fixes above (No structured data for the business; No tickets and prices found), the score would be about 95.4%, which would be first of 89 in Salzburg tours, attractions and museums.

## The direct record
What agents get for Mozarts Geburtshaus, as JSON: https://directindex.org/api/direct/mozarteum.at
- Book: https://mozarteum.at/mozartwoche#info (own site; found by the scan of 2026-10-16, not yet tested)
- Order: https://mozarteum.at/mozartwoche-programm#info (own site; found by the scan of 2026-10-16, not yet tested)
- Menu: none on record
- Hours: Mo-Su,PH 09:00-17:30 (closed now) (from OpenStreetMap)
- Phone: 0043662 889 40
- Stable links that count: https://directindex.org/go/mozarteum.at/book, https://directindex.org/go/mozarteum.at/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: contact page /kontakt: phone; booking page /mozartwoche: ordering link (own domain), booking link (own domain), booking link (other).

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 1 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/mozarteum.at
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/mozarteum.at/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/mozarteum.at/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=mozarteum.at&force=1