# Moxie Coffee Co.: Agent-Direct Score F (27.7%)

Site: https://moxiecoffeeco.com/
Report: https://directindex.org/r/moxiecoffeeco.com
Scanned: 2026-10-16 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Moxie Coffee Co. is largely invisible to agents.
AI assistants cannot open the website of Moxie Coffee Co., so they rely on what other sites say about it.

## Direct links
- Order directly: https://squareup.com/gift/MLPTTM8A0BR97/order (through square acting for the business)

## What to fix first
- **The site turns every visitor without a browser away, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge); only a real browser got the page. Every AI crawler and agent is turned away the same way, so Reachable scores 0 and the rest is measured on the rendered page. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer' from marketplaces instead. Add a menu or price list page and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "CafeOrCoffeeShop",
  "name": "Moxie Coffee Co.",
  "url": "https://moxiecoffeeco.com/",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "North 16th Street 4626",
    "postalCode": "85016",
    "addressLocality": "Phoenix"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 33.5050813,
    "longitude": -112.0477634
  },
  "openingHours": "Mo-Su 07:00-17:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [],
      "opens": "07:00",
      "closes": "17:00"
    }
  ],
  "servesCuisine": [
    "coffee shop"
  ],
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://squareup.com/gift/MLPTTM8A0BR97/order",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There is no robots.txt, which allows everything.
- **Structured data present (Organization).** but without address, phone or hours
- **Ordering through square on your own domain.** No marketplace commission, and the guest stays yours.

## Where it stands
135 of 165 in Phoenix cafes and bars. Top 82% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 94% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 100% | no |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 24% | no |

Nearest places with a similar menu: Case Study (D, 274 m, https://directindex.org/r/casestudycoffeelounge.com); Esso Coffeehouse (D, 841 m, https://directindex.org/r/essocoffeeshop.com); Grounds to Thrive (F, 1388 m, https://directindex.org/r/thriveaz.org); Berdena's (F, 1438 m, https://directindex.org/r/berdenas.com); Hava Java (D, 3236 m, https://directindex.org/r/havajavacoffee.com); Scooter's Coffee (F, 3559 m, https://directindex.org/r/scooterscoffee.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with Shopify 52% (33% A or B, 1821 sites); Sites using Square 66% (44% A or B, 928 sites); This site 27.7%.

See what an AI agent reads on this site: https://directindex.org/r/moxiecoffeeco.com/agent-view

## Businesses like Moxie Coffee Co. in Phoenix cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Phoenix cafes and bars | 165 | 51% | 30% | 27.7% |
| Sites built with Shopify in Phoenix cafes and bars | 15 | 28% | 0% | 27.7% |
| Sites using Square in Phoenix cafes and bars | 10 | 67% | 60% | 27.7% |
| Sites built with Shopify and using Square in Phoenix cafes and bars | 1 | 28% | 0% | 27.7% |

The best of the sites using Square in Phoenix cafes and bars: Infusion Coffee & Tea Crafters (A 86.2%, https://directindex.org/r/infusioncoffeetea.com); Songbird Coffee & Tea House (B 84.6%, https://directindex.org/r/songbirdcoffeehouse.com); Happy Joe Coffee (B 83.1%, https://directindex.org/r/happyjoecoffee.com); The Nosh Cafe (B 76.9%, https://directindex.org/r/thenoshcafe.com); Wonderift (B 76.9%, https://directindex.org/r/wonderiftcoffee.com).

With the three fixes above (The site turns every visitor without a browser away, AI agents included; Structured data is incomplete; No menu or price list found) the score would be about 87.7%: 12th of 165 in Phoenix cafes and bars, up from 135th.

## The direct record
What agents get for Moxie Coffee Co., as JSON: https://directindex.org/api/direct/moxiecoffeeco.com
- Book: none on record
- Order: https://squareup.com/gift/MLPTTM8A0BR97/order (vendor on own site: Square; found by the scan of 2026-10-16, not yet tested)
- Menu: none on record
- Hours: Mo-Su 07:00-17:00 (closed now) (from OpenStreetMap)
- Phone: none on record
- Stable links that count: https://directindex.org/go/moxiecoffeeco.com/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square): yes
- Vendor terms for agents, Square: Yes. Square takes orders placed in ChatGPT and Claude for US food sellers since 1 July 2026 with no seller setup; its Buyer Account Terms still bar robots and scrapers from accessing Block systems. Read 2026-10-15: https://squareup.com/us/en/press/claude-chatgpt-integrations

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 8 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/moxiecoffeeco.com/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/moxiecoffeeco.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=moxiecoffeeco.com&force=1