# Moss & Noor: Agent-Direct Score D (50.8%)

Site: https://mossnoor.se/
Report: https://directindex.org/r/mossnoor.com
Scanned: 2026-10-22 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Moss & Noor is hard for agents to use.
An AI assistant can open Moss & Noor's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.

## Direct links
- Phone: +46739670003
- Address: Tegnérgatan 37A, 111 61, Stockholm
- Languages: English, Swedish

## What to fix first
- **No online booking link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Moss & Noor",
  "url": "https://mossnoor.se/",
  "telephone": "+46739670003",
  "address": "Tegnérgatan 37A, 111 61, Stockholm",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 59.33857,
    "longitude": 18.05772
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
417 of 988 in Stockholm hairdressers and beauty salons. Top 42% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 94% | no |
| Publish the menu or price list as HTML | 5% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes |
| Structured data with address, phone and hours | 11% | no |
| Have an llms.txt | 31% | yes |

Nearest places in the index: Rufs och kalufs (D, 51 m, https://directindex.org/r/rufsochkalufs.com); Stockholms Beauty Center (C, 57 m, https://directindex.org/r/beautycenter.se); Taj Mahal (C, 60 m, https://directindex.org/r/tajmahal.se); casmara_sweden (F, 74 m, https://directindex.org/r/casmara.se); Shades (F, 96 m, https://directindex.org/r/shadesstockholm.se); Bangkok Thaimassage (F, 113 m, https://directindex.org/r/bangkokthaimassage.eu); Hair Fair (D, 147 m, https://directindex.org/r/hairfair.se); Best of Nails Sverige (F, 147 m, https://directindex.org/r/bestofnails.se); Tandblekning Stockholm (D, 150 m, https://directindex.org/r/tandblekningstockholm.com); Bronza (C, 158 m, https://directindex.org/r/bronza.se).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Shopify 47% (23% A or B, 12467 sites); This site 50.8%.

See what an AI agent reads on this site: https://directindex.org/r/mossnoor.com/agent-view

## Businesses like Moss & Noor in Stockholm hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Stockholm hairdressers and beauty salons | 988 | 47% | 11% | 50.8% |
| Sites built with Shopify in Stockholm hairdressers and beauty salons | 39 | 53% | 18% | 50.8% |

The best of the sites built with Shopify in Stockholm hairdressers and beauty salons: Fairwithhair (B 75.4%, https://directindex.org/r/fairwithhair.se); Glimja (B 73.8%, https://directindex.org/r/glimja.com); HEAT by Sophia Lie (B 73.8%, https://directindex.org/r/heatbysophialie.com); Lash Lift Stockholm Academy (B 73.8%, https://directindex.org/r/lashliftstockholm.com); Skin Concept (B 73.8%, https://directindex.org/r/dermalogica.com).

With the three fixes above (No online booking link on the website; Structured data is incomplete; No price list of services found), the score would be about 95.4%, which would be first of 988 in Stockholm hairdressers and beauty salons.

## The direct record
What agents get for Moss & Noor, as JSON: https://directindex.org/api/direct/mossnoor.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +46739670003

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/mossnoor.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: yes
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: yes
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/mossnoor.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/mossnoor.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=mossnoor.com&force=1