# Morton's The Steakhouse: Agent-Direct Score A (87.7%) Site: http://www.mortons.com/ Report: https://directindex.org/r/mortons.com Scanned: 2026-10-23 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Morton's The Steakhouse is ready for agents. An AI assistant can open Morton's The Steakhouse's website. It can read what Morton's The Steakhouse offers. It finds a way to book or order directly on the site. ## Direct links - Book directly: https://www.mortons.com/event/wagyu-whiskey-wine-dinner/#locations (on the business's own site) - Menu: https://www.mortons.com/private-dining-menus/ - Phone: +12147412277 - Address: 501 Elm St, 75202-3300, Dallas - Its menu mentions: a lunch or set menu ## Nearby, also direct Places near Morton's The Steakhouse that take a booking or an order on their own website, with no marketplace in between. - Chet's (170 m): https://directindex.org/r/chetsdallas.com - 3Eleven Kitchen and Cocktails (180 m): https://directindex.org/r/3elevendallas.com - Jack Ruby's Saloon and Grill (190 m): https://directindex.org/r/jackrubysaloon.com - Y.O. Ranch Steakhouse (220 m): https://directindex.org/r/yoranchsteakhouse.com - RJ Mexican Cuisine (220 m): https://directindex.org/r/rjmexicancuisine.com ## What to fix first - **Structured data is incomplete.** (+5 points) Missing: telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant - **Ordering through an unrecognised third party.** (no points, but worth doing) Check that the provider keeps your business as the seller of record. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Morton's The Steakhouse > food establishment in 501 Elm St, 75202-3300, Dallas, Dallas. Phone +12147412277. ## Book or order directly - Book: https://www.mortons.com/event/wagyu-whiskey-wine-dinner/#locations (on the business's own site) - Menu: https://www.mortons.com/private-dining-menus/ ## About - Website: http://www.mortons.com/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response. - **Structured data found (FoodEstablishment).** address - **Menu or price list is an HTML page.** Agents can read the items and prices. - **Booking on your own site.** Agents can book without going through a marketplace. ## Where it stands 217 of 1681 in Dallas. Top 13% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 100% | yes | | Publish the menu or price list as HTML | 95% | yes | | Let AI crawlers in (no block at the server or in robots.txt) | 95% | yes | | Structured data with address, phone and hours | 69% | no | | Have an llms.txt | 44% | no | Nearest places in the index: Chet's (C, 169 m, https://directindex.org/r/chetsdallas.com); 3Eleven Kitchen and Cocktails (B, 179 m, https://directindex.org/r/3elevendallas.com); Moak's Family Texas BBQ (F, 183 m, https://directindex.org/r/moakstexasbbq.com); Jack Ruby's Saloon and Grill (A, 186 m, https://directindex.org/r/jackrubysaloon.com); Landry's (B, 200 m, https://directindex.org/r/landrysseafoodhouse.com); Y.O. Ranch Steakhouse (A, 215 m, https://directindex.org/r/yoranchsteakhouse.com); RJ Mexican Cuisine (B, 217 m, https://directindex.org/r/rjmexicancuisine.com); Chimalma Restaurant (F, 227 m, https://directindex.org/r/chimalma.restaurant); Ellen's (A, 234 m, https://directindex.org/r/ellens.com); subway @ El Centro College (D, 249 m, https://directindex.org/r/dallascollege.edu). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. The assistants were asked 12 everyday questions about Dallas and named 88 places. Morton's The Steakhouse wasn't one of them. See who was named: https://directindex.org/city/dallas/recommended Compared with its peers: Sites built with BentoBox 84% (94% A or B, 1285 sites); This site 87.7%. See what an AI agent reads on this site: https://directindex.org/r/mortons.com/agent-view Read by AI agents 9 times this month (ClaudeBot 9). ## Businesses like Morton's The Steakhouse in Dallas | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Dallas | 1681 | 55% | 35% | 87.7% | | Sites built with BentoBox in Dallas | 44 | 87% | 98% | 87.7% | The best of the sites built with BentoBox in Dallas: Bobbie's Airway Grill (A 96.3%, https://directindex.org/r/bobbiesrestaurant.com); Brentwood Restaurant (A 96.3%, https://directindex.org/r/brentwooddallas.com); East Hampton Sandwich Co. (A 95.4%, https://directindex.org/r/ehsandwich.com); Happiest Hour Llc (A 95.4%, https://directindex.org/r/happiesthourdallas.com); Mercat Bistro (A 95.4%, https://directindex.org/r/mercatbistro.com). With the fix above (Structured data is incomplete), the score would be about 95.4%. That would be 61st of 1,681 in Dallas, up from 217th. This site appears in 16 cities (16 places on mortons.com). https://directindex.org/brand/mortons.com ## The direct record What agents get for Morton's The Steakhouse, as JSON: https://directindex.org/api/direct/mortons.com - Book: https://www.mortons.com/event/wagyu-whiskey-wine-dinner/#locations (own site; found by the scan of 2026-10-23, not yet tested) - Order: none on record - Menu: https://www.mortons.com/private-dining-menus/ (html_page; from the scan) - Hours: none on record - Phone: +12147412277 - Stable links that count: https://directindex.org/go/mortons.com/book, https://directindex.org/go/mortons.com/menu - Agents and people followed 5 direct links to this business this month (5 by AI agents). ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no Found one hop past the home page: booking page /event/wagyu-whiskey-wine-dinner/: booking via eventbrite. ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 25 | 25 | | Readable | 17 | 25 | | Actionable | 15 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/mortons.com - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md) - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: yes Keep watching this business (https://directindex.org/r/mortons.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/mortons.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology ยท Rescan now: https://directindex.org/scan?url=mortons.com&force=1