# Mortimer's Bar and Restaurant: Agent-Direct Score C (63.1%)

Site: http://mortimersbar.com/
Report: https://directindex.org/r/mortimersbar.com
Scanned: 2026-10-23 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Mortimer's Bar and Restaurant is partly visible to agents.
An AI assistant can open Mortimer's Bar and Restaurant's website. It can read what Mortimer's Bar and Restaurant offers. It finds a way to book or order directly, through ChowNow.

## Direct links
- Order directly: https://ordering.chownow.com/order/21889/locations (through chownow acting for the business)
- Menu: https://mortimersbar.com/menus/
- Phone: +1-612-872-1688
- Address: Lyndale Avenue South 2001 55405 Minneapolis
- Its menu mentions: vegan options

## Nearby, also direct
Places near Mortimer's Bar and Restaurant that take a booking or an order on their own website, with no marketplace in between.
- UMAMI by Travail Kitchen & Amusements (290 m): https://directindex.org/r/travailkitchen.com
- Ecopolitan (430 m): https://directindex.org/r/ecopolitan.com
- Tao Herbery (470 m): https://directindex.org/r/thetaolife.com
- P.S. Steak (520 m): https://directindex.org/r/psmpls.com
- The Cafe Meow (570 m): https://directindex.org/r/thecafemeow.com

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Almost no text without JavaScript.** (+2 points) Crawlers that don't run scripts see an empty page. Put the menu, hours and address in plain HTML. Guide: https://directindex.org/guides/website-blank-without-javascript
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Mortimer's Bar and Restaurant",
  "url": "http://mortimersbar.com/",
  "telephone": "+1-612-872-1688",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Lyndale Avenue South 2001",
    "postalCode": "55405",
    "addressLocality": "Minneapolis"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 44.9625477,
    "longitude": -93.287771
  },
  "hasMenu": "https://mortimersbar.com/menus/",
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://ordering.chownow.com/order/21889/locations",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Mortimer's Bar and Restaurant

> restaurant in Lyndale Avenue South 2001 55405 Minneapolis, Minneapolis. Phone +1-612-872-1688.

## Book or order directly

- Order: https://ordering.chownow.com/order/21889/locations (through chownow acting for the business)
- Menu: https://mortimersbar.com/menus/

## About

- Website: http://mortimersbar.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Ordering through chownow on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
385 of 837 in Minneapolis. Top 46% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 94% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes |
| Structured data with address, phone and hours | 59% | no |
| Have an llms.txt | 15% | no |

Nearest places in the index: Baba's Hummus House (D, 260 m, https://directindex.org/r/lovebabas.com); Bradstreet Neighborhood Crafthouse (B, 292 m, https://directindex.org/r/intercontinentalmsp.com); UMAMI by Travail Kitchen & Amusements (A, 294 m, https://directindex.org/r/travailkitchen.com); Vestalia Hospitality (F, 348 m, https://directindex.org/r/vestaliahospitality.com); Ecopolitan (B, 425 m, https://directindex.org/r/ecopolitan.com); Tao Herbery (B, 471 m, https://directindex.org/r/thetaolife.com); P.S. Steak (A, 517 m, https://directindex.org/r/psmpls.com); The Cafe Meow (F, 568 m, https://directindex.org/r/thecafemeow.com); Five Guys (A, 575 m, https://directindex.org/r/fiveguys.com); Urban Eats Halal (F, 586 m, https://directindex.org/r/urbaneatsmn.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Minneapolis and named 82 places. Mortimer's Bar and Restaurant wasn't one of them. See who was named: https://directindex.org/city/minneapolis/recommended


Compared with its peers: Sites built with WordPress 55% (24% A or B, 217120 sites); Sites using ChowNow 73% (54% A or B, 970 sites); This site 63.1%.

See what an AI agent reads on this site: https://directindex.org/r/mortimersbar.com/agent-view

## Businesses like Mortimer's Bar and Restaurant in Minneapolis

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Minneapolis | 837 | 55% | 37% | 63.1% |
| Sites built with WordPress in Minneapolis | 180 | 64% | 45% | 63.1% |
| Sites using ChowNow in Minneapolis | 32 | 73% | 53% | 63.1% |
| Sites built with WordPress and using ChowNow in Minneapolis | 11 | 68% | 36% | 63.1% |

The best of the sites built with WordPress and using ChowNow in Minneapolis: Restaurant at the Nicollet Island Inn (A 100%, https://directindex.org/r/nicolletislandinn.com); Cuzzy's Grill & Bar (B 78.5%, https://directindex.org/r/cuzzys.com); Wood + Paddle Eatery (B 73.8%, https://directindex.org/r/woodandpaddlemn.com); Barrio (B 72.3%, https://directindex.org/r/barriotequila.com); Umbra (C 66.2%, https://directindex.org/r/umbrampls.com).

With the two fixes above (No structured data for the business; Almost no text without JavaScript), the score would be about 87.7%. That would be 74th of 837 in Minneapolis, up from 385th.

## The direct record
What agents get for Mortimer's Bar and Restaurant, as JSON: https://directindex.org/api/direct/mortimersbar.com
- Book: none on record
- Order: https://ordering.chownow.com/order/21889/locations (vendor on own site: ChowNow; found by the scan of 2026-10-23, not yet tested)
- Menu: https://mortimersbar.com/menus/ (html_page; from the scan)
- Hours: none on record
- Phone: +1-612-872-1688
- Stable links that count: https://directindex.org/go/mortimersbar.com/order, https://directindex.org/go/mortimersbar.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, ChowNow: Not stated. ChowNow's customer terms (8 September 2025) bar automated means such as spiders, robots and crawlers to download or scrape data, except search engines; they do not address an agent placing an order for a person, and no agent programme was found. Read 2026-10-15: https://get.chownow.com/terms-of-service

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 23 | 25 |
| Readable | 8 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/mortimersbar.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: yes
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/mortimersbar.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/mortimersbar.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=mortimersbar.com&force=1
