# Morris Roots Natural Hair: Agent-Direct Score F (38.5%)

Site: https://www.morrisroots.com/
Report: https://directindex.org/r/morrisroots.com
Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Morris Roots Natural Hair is largely invisible to agents.

## Direct links
- Phone: +44 20 7731 7999

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No way to book an appointment online.** (+15 points) Agents have nothing to act on. Add an online appointment page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost' from marketplaces and directories instead. Add a page with services and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Morris Roots Natural Hair",
  "url": "https://www.morrisroots.com/",
  "telephone": "+44 20 7731 7999",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Fulham High Street 21",
    "postalCode": "SW6 3JH",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.4709169,
    "longitude": -0.2107206
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Morris Roots Natural Hair

> hair salon in Fulham High Street 21 SW6 3JH London, London hairdressers and beauty salons. Phone +44 20 7731 7999.

## About

- Website: https://www.morrisroots.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There is no robots.txt, which allows everything.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.

## Since the scan of 2026-10-14 (F then)
- Fixed: nothing
- New: nothing

## Where it stands
632 of 1005 in London hairdressers and beauty salons. Top 63% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 99% | no |
| Publish the menu or price list as HTML | 13% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 98% | yes |
| Structured data with address, phone and hours | 17% | no |
| Have an llms.txt | 30% | no |

Nearest places in the index: Hay Beauty (F, 597 m, https://directindex.org/r/chevilleparquet.co.uk); The Nail Creations (D, 617 m, https://directindex.org/r/thenailcreations.co.uk); seed. (B, 718 m, https://directindex.org/r/seedsalon.co.uk); Secret Oasis MediSpa (C, 823 m, https://directindex.org/r/secretoasisspa.co.uk); Sammie's Studio (C, 841 m, https://directindex.org/r/sammies.studio); Peterpenny’s (C, 841 m, https://directindex.org/r/peterpennys.co.uk); bei (B, 932 m, https://directindex.org/r/beilondon.com); The Grooming Lounge (D, 1150 m, https://directindex.org/r/thegroomingloungefulham.co.uk); infinity mk (C, 1233 m, https://directindex.org/r/infinitymk.co.uk); Yu-la (F, 1243 m, https://directindex.org/r/yu-lasalon.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Score over 2 scans since 2026-10-14: 2026-10-14 39%, 2026-10-15 39%.

Against its peers: Sites built with WordPress 58% (28% A or B, 36794 sites); This site 38.5%.

See what an AI agent reads on this site: https://directindex.org/r/morrisroots.com/agent-view

## Businesses like Morris Roots Natural Hair in London hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in London hairdressers and beauty salons | 1005 | 43% | 17% | 38.5% |
| Built with WordPress in London hairdressers and beauty salons | 350 | 62% | 31% | 38.5% |

The best of Built with WordPress in London hairdressers and beauty salons: Headmasters (A 88.8%, https://directindex.org/r/headmasters.com); Margaret Dabbs (A 87.5%, https://directindex.org/r/margaretdabbs.co.uk); Neville (A 87.5%, https://directindex.org/r/nevillehairandbeauty.net); Omniya Clinic (A 87.5%, https://directindex.org/r/omniya.co.uk); Sorellina Clinic (A 87.5%, https://directindex.org/r/premiumsound.co.uk).

With the three fixes above (No structured data for the business; No way to book an appointment online; No price list of services found) the score would be about 95.4%: first of 1,005 in London hairdressers and beauty salons.

## The direct record
What agents get for Morris Roots Natural Hair, as JSON: https://directindex.org/api/direct/morrisroots.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +44 20 7731 7999

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 0 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/morrisroots.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/morrisroots.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=morrisroots.com&force=1
