# Morena: Agent-Direct Score B (76.9%)

Site: https://morenalondon.com/
Report: https://directindex.org/r/morenalondon.com
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Morena is mostly ready for agents.

## Direct links
- Book directly: https://www.sevenrooms.com/explore/morena/reservations/create/search/ (through sevenrooms acting for the business)
- Order directly: https://morenalondon.com/account (on the business's own site)
- Phone: +44 20 3488 6490

## What to fix first
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **Menu or price list lives on another site.** (+5 points) The link points to mylightspeed.app, so the credit and the traffic go there. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Morena",
  "url": "https://morenalondon.com/",
  "telephone": "+44 20 3488 6490",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Eccleston Yards 10-11",
    "postalCode": "SW1W 9AZ",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.4936279,
    "longitude": -0.1488157
  },
  "openingHours": "Mo-Tu 08:00-18:00; We-Fr 08:00-22:00; Sa 09:00-22:00; Su 09:00-18:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday"
      ],
      "opens": "08:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "08:00",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "09:00",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "09:00",
      "closes": "18:00"
    }
  ],
  "servesCuisine": [
    "latin american"
  ],
  "acceptsReservations": "https://www.sevenrooms.com/explore/morena/reservations/create/search/",
  "hasMenu": "https://mylightspeed.app/giftcard/cc35b124-77ef-43c7-86cc-e1cb93ec6b02/menu",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.sevenrooms.com/explore/morena/reservations/create/search/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://morenalondon.com/account",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (Organization).** but without address, phone or hours
- **Booking through sevenrooms on your own domain.** No marketplace commission, and the guest stays yours.
- **Ordering on your own site.** Agents can order without a marketplace in the loop.

## Where it stands
682 of 2990 in London. Top 23% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 86% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 92% | yes |
| Structured data with address, phone and hours | 60% | no |
| Have an llms.txt | 28% | yes |

Nearest places in the index: Olivomare (D, 322 m, https://directindex.org/r/olivomarelondon.uk); The Soak (B, 364 m, https://directindex.org/r/thesoak.co.uk); Krispy Kreme (A, 391 m, https://directindex.org/r/krispykreme.co.uk); La Poule au Pot (B, 393 m, https://directindex.org/r/pouleaupot.co.uk); Mildreds (A, 454 m, https://directindex.org/r/mildreds.com); Noura (C, 511 m, https://directindex.org/r/noura.co.uk); Tozi (A, 532 m, https://directindex.org/r/tozirestaurant.co.uk); Mykonoss Victoria (F, 549 m, https://directindex.org/r/mykonoss.co.uk); The Botanist (A, 570 m, https://directindex.org/r/etmcollection.co.uk); Kazan (B, 572 m, https://directindex.org/r/kazan-restaurant.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with Shopify 58% (37% A or B, 1345 sites); Sites using SevenRooms 71% (53% A or B, 669 sites); This site 76.9%.

See what an AI agent reads on this site: https://directindex.org/r/morenalondon.com/agent-view

## Businesses like Morena in London

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in London | 2990 | 54% | 40% | 76.9% |
| Built with Shopify in London | 66 | 70% | 52% | 76.9% |
| Using SevenRooms in London | 152 | 73% | 57% | 76.9% |
| Built with Shopify and using SevenRooms in London | 5 | 68% | 40% | 76.9% |

The best of Built with Shopify and using SevenRooms in London: Ottolenghi (B 75.4%, https://directindex.org/r/ottolenghi.co.uk); Namaiki (C 66.2%, https://directindex.org/r/namaiki.co.uk); The Sea, The Sea (C 61.5%, https://directindex.org/r/theseathesea.net); Wingmans (C 60%, https://directindex.org/r/wingmans.co.uk).

With the two fixes above (Structured data is incomplete; Menu or price list lives on another site) the score would be about 95.4%: 51st of 2,990 in London, up from 682nd.

## The direct record
What agents get for Morena, as JSON: https://directindex.org/api/direct/morenalondon.com
- Book: https://www.sevenrooms.com/explore/morena/reservations/create/search/ (vendor on own site: SevenRooms; found by the scan of 2026-10-14, not yet tested)
- Order: https://morenalondon.com/account (own site; found by the scan of 2026-10-14, not yet tested)
- Menu: https://mylightspeed.app/giftcard/cc35b124-77ef-43c7-86cc-e1cb93ec6b02/menu (external; from the scan)
- Hours: Mo-Tu 08:00-18:00; We-Fr 08:00-22:00; Sa 09:00-22:00; Su 09:00-18:00 (closed now) (from OpenStreetMap)
- Phone: +44 20 3488 6490
- Stable links that count: https://directindex.org/go/morenalondon.com/book, https://directindex.org/go/morenalondon.com/order, https://directindex.org/go/morenalondon.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 10 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/morenalondon.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: yes
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: yes
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/morenalondon.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=morenalondon.com&force=1