--- title: What an AI agent reads on Morells · The Direct Index url: https://directindex.org/r/morells.co.uk/agent-view?format=md --- [The Direct Index](https://directindex.org/) [Scanner](https://directindex.org/scan)[Cities](https://directindex.org/cities)[Numbers](https://directindex.org/stats)[Rankings](https://directindex.org/rankings)[Search](https://directindex.org/search)[Guides](https://directindex.org/guides)[About](https://directindex.org/about) [Report](https://directindex.org/r/morells.co.uk) · scanned 2026-10-21 # What an AI agent reads on Morells An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from [morells.co.uk](http://www.morells.co.uk/), taken from the copy the scanner kept. 2,961 characters of text without JavaScript LocalBusiness structured data for the business 0 of 3 AI crawlers turned away at the edge Text ## The words an agent gets Title: Morells · language en-GB. First 1,800 of 2,961 characters: ``` Morells Skip to Content Open Menu Close Menu About Us Price List Inspiration Hair Journeys Blog Online Education courses Team Shop Q&A Newsletter 0 0 Book an Appointment Open Menu Close Menu About Us Price List Inspiration Hair Journeys Blog Online Education courses Team Shop Q&A Newsletter 0 0 Book an Appointment About Us Price List Folder: Inspiration Back Hair Journeys Blog Online Education courses Team Shop Q&A Newsletter Book an Appointment London’s leading hair care salon In a world that often prioritizes just “looking good,” we sometimes forget to focus on what truly matters: the health of our hair. At Morells, we’ve poured our expertise into not just styling hair, but genuinely caring for it. We believe that too much manipulation can lead to damage and leave you feeling like your hair is a burden, when in reality, it’s all about learning the right techniques, using good products, and keeping up with regular trims and treatments. We know many of you have a love-hate relationship with your hair. You might adore it when it’s tucked away under weaves or wigs, but feel less confident when it’s out in its natural state. Our mission is to change that. We want you to love your hair in every form—relaxed, natural, or anything in between—and to feel confident wearing it however you choose. Ultimately, we’re here to help Black women fall in love with themselves and their hair, no matter how they want to express it. We’re not about damaging your hair to fit a certain style; we’re about nurturing it so that any style you choose starts from a place of health. If this resonates with you, then welcome—because you’ve just found your new salon home. We are expert haircare personnel, who are passionate about preserving the health of textured hair and achieve real results with our ``` Facts ## What it can say about the business | A business type in JSON-LD | LocalBusiness | | Name | Morells Limited | | Telephone | no | | Address | yes | | Opening hours | yes | | Menu or price list | nothing | | Cuisine in structured data | no | | JSON-LD blocks | 3 (LocalBusiness, Organization, WebSite) | Actions ## The links it would act on | Link | Role | Where it goes | | --- | --- | --- | | [morells.co.uk/book-an-appointment](https://morells.co.uk/book-an-appointment) | booking | the business's own site | | [book.squareup.com/appointments/izp81lfmcti460/location/LWA68SE3K9EYX/s](https://book.squareup.com/appointments/izp81lfmcti460/location/LWA68SE3K9EYX/services?rwg_token=AFd1xnGo7OnLkFAhqR3QpQng4RFdwSP28a08i6SGSvH2VXgvs52fXTiyziuFU41hwoPUbZLmjqUfBPXE_Swo_U8tMVsxvQHZ6Q%3D%3D) | ordering | square, acting for the business | Everything here comes from fetching the homepage once as a crawler. The [report](https://directindex.org/r/morells.co.uk) turns it into a score and a list of fixes, with code to paste. #### The Direct Index [Why direct](https://directindex.org/why)[What agent-direct means](https://directindex.org/agent-direct)[About and principles](https://directindex.org/about)[Methodology](https://directindex.org/methodology)[Privacy](https://directindex.org/privacy)[Terms](https://directindex.org/terms)[Corrections](https://directindex.org/corrections)[Legal notice](https://directindex.org/legal) #### Use it [Free scanner](https://directindex.org/scan)[City indexes](https://directindex.org/cities)[Search the index](https://directindex.org/search)[Rankings](https://directindex.org/rankings)[What assistants recommend](https://directindex.org/assistants)[Ask the index](https://directindex.org/ask) #### Vendors and help [Booking and ordering vendors](https://directindex.org/vendors)[Which vendors' terms allow agents](https://directindex.org/vendors/terms)[Vendor verification](https://directindex.org/vendors/verification)[Website builders](https://directindex.org/builders)[Who can fix this](https://directindex.org/providers)[For agencies](https://directindex.org/agency) #### For agents [llms.txt](https://directindex.org/llms.txt)[llms-full.txt](https://directindex.org/llms-full.txt)[OpenAPI](https://directindex.org/openapi.json)[MCP server](https://directindex.org/.well-known/mcp/server-card.json)[A2A agent](https://directindex.org/.well-known/agent-card.json)[Direct feeds](https://directindex.org/direct.json) #### Data [Open data, CSV and JSON](https://directindex.org/data)[The quarterly edition](https://directindex.org/editions)[City data, JSON and Markdown](https://directindex.org/cities)[Sitemap](https://directindex.org/sitemap.xml) Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence. ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]} ```