# Morante Salon Werden: Agent-Direct Score C (60.9%)

Site: https://morante.de/galerie/salon-werden/
Report: https://directindex.org/r/morante.de
Scanned: 2026-10-16 (Provisional, with the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Morante Salon Werden is partly visible to agents.
Some AI assistants are turned away by Morante Salon Werden's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://morante.de/termin (on the business's own site)
- Phone: +49 201 493909
- Address: Abteistraße 11 45239 Essen

## Nearby, also direct
Places near Morante Salon Werden that take a booking or an order on their own website, with no marketplace in between.
- Kosmetikstudio Hillebrand (70 m): https://directindex.org/r/praxis-hillebrand.com

## What to fix first
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+3.3 points) Requests as ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+3 points) Missing: address, telephone. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **The footer says © 2020.** Visitors and assistants may read that year as the last time anyone looked after the site. In Essen, 73% of comparable sites that show a year say 2025 or later.
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Essen, 4.3% of comparable sites declare one.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Morante Salon Werden",
  "url": "https://morante.de/galerie/salon-werden/",
  "telephone": "+49 201 493909",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Abteistraße 11",
    "postalCode": "45239",
    "addressLocality": "Essen"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.3876085,
    "longitude": 7.0014457
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://morante.de/termin",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Morante Salon Werden

> hair salon in Abteistraße 11 45239 Essen, Essen hairdressers and beauty salons. Phone +49 201 493909.

## Book or order directly

- Book: https://morante.de/termin (on the business's own site)

## About

- Website: https://morante.de/galerie/salon-werden/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (HairSalon).** opening hours
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.

## Where it stands
106 of 495 in Essen hairdressers and beauty salons. Top 21% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 82% | yes |
| Publish the menu or price list as HTML | 27% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 84% | no |
| Structured data with address, phone and hours | 10% | no |
| Have an llms.txt | 22% | no |

Nearest places in the index: Haar Genau (D, 65 m, https://directindex.org/r/haargenau-werden.de); Kosmetikstudio Hillebrand (C, 70 m, https://directindex.org/r/praxis-hillebrand.com); Chokdie Thai Massage Essen (F, 124 m, https://directindex.org/r/chokdie-essen.de); Salzgrotte (F, 148 m, https://directindex.org/r/salzgrotte-werden.de); Hartmann (F, 270 m, https://directindex.org/r/besserefriseure.de); Friseur Oliver (D, 538 m, https://directindex.org/r/friseur-werden.de); Strathmann Kosmetik (F, 690 m, https://directindex.org/r/strathmann-kosmetik.de); Cosmetic Beauty And Balance Elke Barnes (F, 716 m, https://directindex.org/r/barnes-cosmetic.de); Bea's Mobile Fusspflege (F, 1058 m, https://directindex.org/r/br-fusspflege.de); Beauty And Wellness Studio Saskia Hoecker (F, 1127 m, https://directindex.org/r/kosmetikstudio-essen-werden.de).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 58% (29% A or B, 108921 sites); This site 60.9%.

See what an AI agent reads on this site: https://directindex.org/r/morante.de/agent-view

## Businesses like Morante Salon Werden in Essen hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Essen hairdressers and beauty salons | 495 | 42% | 7% | 60.9% |
| Sites built with WordPress in Essen hairdressers and beauty salons | 165 | 52% | 16% | 60.9% |

The best of the sites built with WordPress in Essen hairdressers and beauty salons: MyWellness Essen Rüttenscheid (A 92.3%, https://directindex.org/r/mywellness.de); RMG Kosmetik (A 88.8%, https://directindex.org/r/rmg-kosmetik.de); Die Hautästheten (A 86.2%, https://directindex.org/r/die-hautaestheten.de); Die Hautästheten (A 86.2%, https://directindex.org/r/die-hautaestheten.de); Merkur-Apotheke (B 84.6%, https://directindex.org/r/merkur-apo-essen.com).

With the three fixes above (No price list of services found; The server turns AI crawlers away at the door; Structured data is incomplete), the score would be about 77.5%. That would be 14th of 495 in Essen hairdressers and beauty salons, up from 106th.

## The direct record
What agents get for Morante Salon Werden, as JSON: https://directindex.org/api/direct/morante.de
- Book: https://morante.de/termin (own site; could not verify: failed (2026-10-18))
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +49 201 493909
- Stable links that count: https://directindex.org/go/morante.de/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 21.7 | 25 |
| Readable | 12 | 25 |
| Actionable | 15 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/morante.de
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/morante.de/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/morante.de/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=morante.de&force=1
