# Moor & Mead: Agent-Direct Score F (0%)

Site: https://moorandmead.com/
Report: https://directindex.org/r/moorandmead.com
Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Moor & Mead is largely invisible to agents.
AI assistants cannot open the website of Moor & Mead, so they rely on what other sites say about it.

## Direct links
- Phone: +44 20 3837 3102

## What to fix first
- **The site turns every visitor without a browser away, AI agents included.** (+25 points) A plain fetch was refused (http_444); only a real browser got the page. Every AI crawler and agent is turned away the same way, so Reachable scores 0 and the rest is measured on the rendered page. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No booking or ordering link on the website.** (+15 points) Agents find no link to follow on the site. If you take bookings or orders through a platform, link to it from the site so an agent can find it. Add a booking or ordering page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer' from marketplaces instead. Add a menu or price list page and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Moor & Mead",
  "url": "https://moorandmead.com/",
  "telephone": "+44 20 3837 3102",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5277137,
    "longitude": -0.0889474
  },
  "servesCuisine": [
    "british"
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There is no robots.txt, which allows everything.

## Since the scan of 2026-10-14 (F then)
- Fixed: The site could not be read at all
- New: The site turned every visitor without a browser away; No structured data for the business; No menu or price list; No booking or ordering path at all

## Where it stands
2467 of 2589 in London. Top 95% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 88% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 90% | no |
| Structured data with address, phone and hours | 63% | no |
| Have an llms.txt | 25% | no |

Nearest places with a similar menu: Holborn Dining Room (C, 2288 m, https://directindex.org/r/rosewoodhotels.com); Rotunda (A, 2387 m, https://directindex.org/r/rotundabarandrestaurant.co.uk); Roast Restaurant (A, 2485 m, https://directindex.org/r/roast-restaurant.com); Oxbo (A, 2591 m, https://directindex.org/r/oxbobankside.co.uk); Jamie Oliver Catherine St (A, 2730 m, https://directindex.org/r/jamieolivercatherinest.com); Teal (D, 2763 m, https://directindex.org/r/tealbysallyabe.com); Westerns Laundry (C, 2938 m, https://directindex.org/r/westernslaundry.com); The Portrait Restaurant (B, 3394 m, https://directindex.org/r/theportraitrestaurant.com); Balans Soho Society (B, 3445 m, https://directindex.org/r/balans.co.uk).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

See what an AI agent reads on this site: https://directindex.org/r/moorandmead.com/agent-view

## Businesses like Moor & Mead in London

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London | 2589 | 57% | 41% | 0% |

The best of the businesses of the same kind in London: Akatuki (A 100%, https://directindex.org/r/akatuki.co.uk); Aki (A 100%, https://directindex.org/r/akilondon.com); Ara Restaurant (A 100%, https://directindex.org/r/ararestaurant.co.uk); Arianna Trattoria Romana (A 100%, https://directindex.org/r/ariannarestaurant.uk); Bali Satay House (A 100%, https://directindex.org/r/balisatayhouse.co.uk).

With the three fixes above (The site turns every visitor without a browser away, AI agents included; No structured data for the business; No booking or ordering link on the website) the score would be about 84.6%: 385th of 2,589 in London, up from 2467th.

## The direct record
What agents get for Moor & Mead, as JSON: https://directindex.org/api/direct/moorandmead.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +44 20 3837 3102

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got http_444); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 0 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/moorandmead.com/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/moorandmead.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=moorandmead.com&force=1