# Moonstruck Cafe: Agent-Direct Score F (12.3%)

Site: https://www.moonstruck.cafe
Report: https://directindex.org/r/moonstruck.cafe
Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Moonstruck Cafe is largely invisible to agents.

## Direct links
- Phone: +44 20 3900 2413

## What to fix first
- **The site turns every visitor without a browser away, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge); only a real browser got the page. Every AI crawler and agent is turned away the same way, so Reachable scores 0 and the rest is measured on the rendered page. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No booking or ordering path at all.** (+15 points) Agents have nothing to act on. Add a booking or ordering page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer' from marketplaces instead. Add a menu or price list page and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "CafeOrCoffeeShop",
  "name": "Moonstruck Cafe",
  "url": "https://www.moonstruck.cafe",
  "telephone": "+44 20 3900 2413",
  "email": "hello@moonstruck.cafe",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "South Lambeth Road 153",
    "postalCode": "SW8 1XN",
    "addressLocality": "London",
    "addressCountry": "GB"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.478044,
    "longitude": -0.123274
  },
  "openingHours": "Mo-Su 08:00-16:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [],
      "opens": "08:00",
      "closes": "16:00"
    }
  ],
  "servesCuisine": [
    "coffee shop",
    "coffee"
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There is no robots.txt, which allows everything.
- **Structured data present (Organization).** but without address, phone or hours

## Since the scan of 2026-10-14 (D then)
- Fixed: nothing
- New: The site turned every visitor without a browser away

## Where it stands
1967 of 2491 in London cafes and bars. Top 79% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 96% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 97% | no |
| Structured data with address, phone and hours | 67% | no |
| Have an llms.txt | 12% | no |

Nearest places with a similar menu: District (C, 842 m, https://directindex.org/r/district.coffee); Black Cab Coffee Co (C, 1040 m, https://directindex.org/r/theblackcabcoffeeco.com); % Arabica (C, 1559 m, https://directindex.org/r/arabica.uk); The Coffee Studio - Battersea (C, 1661 m, https://directindex.org/r/thecoffeestudioldn.com); Caffe Nero @ Morleys (D, 1820 m, https://directindex.org/r/caffenero.com); Blackfinger Coffee Roasters (B, 1894 m, https://directindex.org/r/blackfingercoffee.co.uk); Irene (F, 1909 m, https://directindex.org/r/irenebakery.co.uk); Stoop Coffee (D, 1994 m, https://directindex.org/r/stoopcoffee.co.uk); Coffee Wake Cup (B, 2088 m, https://directindex.org/r/coffeewakecup.co.uk); Bloom Works Cafe (B, 2199 m, https://directindex.org/r/thenunheadgardener.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Score over 2 scans since 2026-10-14: 2026-10-14 51%, 2026-10-15 12%.

Against its peers: Sites built with Shopify 58% (37% A or B, 1345 sites); This site 12.3%.

See what an AI agent reads on this site: https://directindex.org/r/moonstruck.cafe/agent-view

## Businesses like Moonstruck Cafe in London cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in London cafes and bars | 2491 | 52% | 37% | 12.3% |
| Built with Shopify in London cafes and bars | 66 | 56% | 45% | 12.3% |

The best of Built with Shopify in London cafes and bars: Kipferl Cafe & Kitchen (A 96.3%, https://directindex.org/r/kipferl.co.uk); Peggy Porschen Belgravia (A 90.8%, https://directindex.org/r/peggyporschen.com); Kybelle (A 90%, https://directindex.org/r/kybelle.co.uk); Soho Grind (A 87.7%, https://directindex.org/r/grind.co.uk); The Bike Shed (A 86.2%, https://directindex.org/r/bikeshedmoto.co.uk).

With the three fixes above (The site turns every visitor without a browser away, AI agents included; No booking or ordering path at all; Structured data is incomplete) the score would be about 84.6%: 316th of 2,491 in London cafes and bars, up from 1967th.

## The direct record
What agents get for Moonstruck Cafe, as JSON: https://directindex.org/api/direct/moonstruck.cafe
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: Mo-Su 08:00-16:00 (open now) (from OpenStreetMap)
- Phone: +44 20 3900 2413

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 8 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/moonstruck.cafe/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=moonstruck.cafe&force=1